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From Bar Owner to Bourbon Brand Builder: Aaron Chepenick Co Owner and CEO of Smoke Wagon
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Are you ready to take a deep dive into the world of bourbon? Join us as we sit down with Aaron ChePenick, co-owner of the Las Vegas Distilling Company, for a spirited conversation. Aaron shares his journey from bar owner to bourbon brand promoter, shedding light on how he tapped into the power of Instagram to boost brand visibility. He also opens up on the ways he adapted his marketing strategies to the challenges presented by the COVID-19 pandemic.
Our conversation covers a wide array of topics, from the impact of the pandemic on the whiskey industry, to changing trends and…
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