SMS to RCS to AI: Messaging Evolution in Motion

MEFCast: The Global Telecom Agenda · Sep 25, 2025 · 25m

In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Dario Betti (MEF) and Virginie Debris (Sinch). As the Forum comes to a close, we turn to the horizon with an insight-rich chat on the evolving state of RCS—the industry’s most promising yet complex opportunity.In this capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, offering a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS to RCS? What’s resonating with clients—and…