Vinyl Group's latest land rush, radio ratings, and the problem with short-term marketing
On this week's Mumbrellacast, we dive into today's radio ratings and look at who will fill the Kyle-sized hole in the Sydney breakfast market, debate Vinyl Group's masterplan, and chat to Nicky Barton from Mutinex about why brands are cutting marketing spend to long term channels.
We start with today's radio ratings, and the race to secure the Sydney breakfast radio crown now that Kyle and Jackie O are doing their broadcasts live from the Federal Court.
Triple M, ABC Breakfast, Smooth, Nova, and Gold all enjoyed increases in audience share for the timeslot, with Nova's new breakfast duo…
The skinny
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