Latest / Earn Your Leisure / Jayda Cheaves on $50K Real Estate Loss, Building a 7-Figure Brand, Motherhood & Cutting Her Circle

Transcript

Jayda Cheaves on $50K Real Estate Loss, Building a 7-Figure Brand, Motherhood & Cutting Her Circle · Earn Your Leisure

• 0:00
  Speaker 1: I didn't have any venture capital, I didn't have anybody
• 0:03
  Speaker 1: giving me a blessing. I didn't have like this was.
• 0:04
  Speaker 2: Something I built.
• 0:05
  Speaker 1: So many things come up in the process that you
• 0:08
  Speaker 1: kind of just hit with and it's like, you've gotta
• 0:09
  Speaker 1: deal with it.
• 0:10
  Speaker 3: What has been the biggest evolution in you and your brand?
• 0:13
  Speaker 1: We jumped from one hundred thousand orders to two hundred
• 0:16
  Speaker 1: thousand orders with their life less than it, you know,
• 0:18
  Speaker 1: and I love AI. I'm a Clode girl. Ever since then,
• 0:20
  Speaker 1: my life has completely changed and I have saved over
• 0:24
  Speaker 1: hundreds of thousands. People don't want to buy into you
• 0:26
  Speaker 1: unless they feel like they genuinely know you now with
• 0:28
  Speaker 1: your face on the brain.
• 0:29
  Speaker 2: They want more.
• 0:30
  Speaker 1: You want us to buy, show us everything, and I
• 0:32
  Speaker 1: think that's the battle that I'm dealing with now.
• 0:34
  Speaker 4: Everybody got to pin on social media.
• 0:36
  Speaker 2: I had this stripe outfit.
• 0:37
  Speaker 1: I got so much backlash, Like I was like, maybe
• 0:40
  Speaker 1: I'll should start production on this, like it was bad
• 0:42
  Speaker 1: and that outfit sold out and everybody begging me to
• 0:45
  Speaker 1: restock it. You'll lose so much money. Listening to what
• 0:48
  Speaker 1: people with no credentials gotta say.
• 0:50
  Speaker 4: Is there another industry that you particularly wanna go into I.
• 0:53
  Speaker 1: Need something that's always generating money. That's the reason why
• 0:56
  Speaker 1: I even go so hard with my businesses.
• 0:58
  Speaker 2: It is because of my son.
• 0:59
  Speaker 5: Are you keeping him around the business so we can
• 1:01
  Speaker 5: see what the entrepreneurship is at a very young age.
• 1:03
  Speaker 2: Are you going to be an entrepreneur? And he's like,
• 1:05
  Speaker 2: I'm gonna be a rapper?
• 1:06
  Speaker 4: I'm like, all right, guys, welcome back. We got a
• 1:11
  Speaker 4: good friend of ours, a friend of the platform, Jada.
• 1:14
  Speaker 3: How you doing?
• 1:15
  Speaker 1: I'm good? How are y'all good?
• 1:17
  Speaker 3: This is a reunion show.
• 1:19
  Speaker 2: It's a reunion three years, three year union probably.
• 1:22
  Speaker 4: Yeah, we did ask SoCal lot abilities. I was in
• 1:25
  Speaker 4: La when we did that in La.
• 1:27
  Speaker 2: I think that was four years ago.
• 1:28
  Speaker 3: It might be that was years twenty two. Yeah, yes, wow.
• 1:32
  Speaker 4: And then you came to invest USTs yep, last year
• 1:36
  Speaker 4: and yeah, it's been you know, great, just following your
• 1:38
  Speaker 4: journey everything that you've been able to accomplish. So, first
• 1:41
  Speaker 4: of all, congratulations on everything.
• 1:42
  Speaker 2: Thank you.
• 1:43
  Speaker 3: We've been watching sharing it on.
• 1:45
  Speaker 1: Yeah, I use my resources. I call y'all too when
• 1:49
  Speaker 1: I need advice. So y'all are doing amazing as well.
• 1:53
  Speaker 4: How does it feel for you as far as like
• 1:55
  Speaker 4: figuring it out in a real time, like you know
• 1:57
  Speaker 4: you you you social media, doing the brand deals, you're
• 2:01
  Speaker 4: doing the clothing line, You're doing everything. You're doing the podcast,
• 2:04
  Speaker 4: you talking about the podcast' going to talk about real estate?
• 2:06
  Speaker 4: How is it for you to actually just be setting
• 2:08
  Speaker 4: your own blueprint in real time with the world watching
• 2:11
  Speaker 4: every move that you make.
• 2:13
  Speaker 1: I think every day I just learn as I go.
• 2:16
  Speaker 1: It's no real blueprint to it. I'm just kind of
• 2:19
  Speaker 1: living and existing and just every day is something new.
• 2:22
  Speaker 1: But I just know that I have goals that I
• 2:24
  Speaker 1: set and I want to achieve, so I just keep going.
• 2:27
  Speaker 1: So I can't really say it's like.
• 2:28
  Speaker 2: A real layout of how it looks. It's just something
• 2:33
  Speaker 2: that I do and learn.
• 2:34
  Speaker 5: Yeah, four years has past, which is crazy because we've
• 2:36
  Speaker 5: been watching the journey. I wonder as you look back
• 2:39
  Speaker 5: at the twenty twenty two Jata, what has been the
• 2:43
  Speaker 5: biggest evolution in you and your brand since that point?
• 2:49
  Speaker 2: Just overall growth.
• 2:50
  Speaker 1: I learned so much from that first that was only
• 2:52
  Speaker 1: a year out of me establishing Wait a minute, and
• 2:55
  Speaker 1: it was doing well, but now it's doing great, you know,
• 2:58
  Speaker 1: so just becoming more hands on along the way and
• 3:02
  Speaker 1: trying to just get back in control of my business
• 3:05
  Speaker 1: overall and not just letting it run for me, actually
• 3:08
  Speaker 1: setting up systems, putting things into place to help me
• 3:11
  Speaker 1: keep scaling. I think that is where I'm at now
• 3:13
  Speaker 1: from where I was then.
• 3:15
  Speaker 3: Yeah.
• 3:15
  Speaker 5: I think when people watched that episode, they were pleasantly surprised.
• 3:20
  Speaker 5: Right they had seen you on social media. The feedback was, wait,
• 3:23
  Speaker 5: she actually knows business. So it's good to hear that.
• 3:25
  Speaker 5: You're saying, now I'm putting systems in place, I'm growing
• 3:28
  Speaker 5: involving because they're growing with you too.
• 3:30
  Speaker 3: So they're watching some of the mistakes.
• 3:32
  Speaker 5: How do you feel about living in that space where
• 3:35
  Speaker 5: people are watching them? You're actually living them making some errors.
• 3:38
  Speaker 5: People are watching and saying, oh wait, let's not go
• 3:41
  Speaker 5: that route. How do you feel do you feel responsibility
• 3:43
  Speaker 5: in that sense?
• 3:45
  Speaker 1: I do like to be the blueprint for not making
• 3:50
  Speaker 1: the same mistake twice.
• 3:51
  Speaker 2: So I just wish that a lot.
• 3:53
  Speaker 1: Of the things I went through or am going through
• 3:55
  Speaker 1: as far as business now, somebody got on there and
• 3:57
  Speaker 1: said like, all right, don't set this up this way
• 4:00
  Speaker 1: because this could end up going like this. So I
• 4:02
  Speaker 1: just like to be that voice for all entrepreneurs, especially
• 4:05
  Speaker 1: my young black entrepreneurs, because it's like, don't make the
• 4:07
  Speaker 1: same mistake twice.
• 4:08
  Speaker 2: Don't make the same mistake I did.
• 4:09
  Speaker 1: So if I can ever be vocal about it, I'm
• 4:11
  Speaker 1: always like trying to put them on like don't do this.
• 4:14
  Speaker 2: So I think it's a little bit of responsibility.
• 4:17
  Speaker 1: But it's also like, I think that's part of the
• 4:19
  Speaker 1: reason why I've been so successful, because I've never been
• 4:21
  Speaker 1: scared to like help people out.
• 4:23
  Speaker 4: So one of the things that you were very transparent
• 4:25
  Speaker 4: about was real estate, and you put on social media
• 4:30
  Speaker 4: as far as your experience, as far as you know,
• 4:32
  Speaker 4: getting at home then kind of changing your mind. It
• 4:36
  Speaker 4: happened a few times walkers through. I never really heard
• 4:39
  Speaker 4: the full story because I think that that was very
• 4:41
  Speaker 4: like transparent, and I've seen a lot of real estate
• 4:44
  Speaker 4: agents that I knew in the comments like well you
• 4:46
  Speaker 4: should have did this, you should have contacted me, everybody,
• 4:48
  Speaker 4: you know, everybody got to pay on social media. Yeah,
• 4:51
  Speaker 4: so walk us through that process of what happened.
• 4:53
  Speaker 1: So I originally came up with this idea of like, Okay,
• 4:57
  Speaker 1: I'm to a point now my mom has a home.
• 4:59
  Speaker 1: I wanted to was one of my biggest goals, like
• 5:01
  Speaker 1: I want to put my mom in a house to
• 5:02
  Speaker 1: where I don't got to keep paying rent. So I
• 5:04
  Speaker 1: purchased her home, but I didn't have all these stipulations
• 5:07
  Speaker 1: as things to go through.
• 5:08
  Speaker 2: She just found the.
• 5:08
  Speaker 1: Home she liked, all right, we're getting it mine. It
• 5:11
  Speaker 1: was a little different because of course this is a
• 5:15
  Speaker 1: big house, like it's a multimillion dollar house.
• 5:18
  Speaker 2: So went through the process of finding.
• 5:20
  Speaker 1: A home, had a relator that I was working with,
• 5:23
  Speaker 1: and got the home, went toward it, did all the
• 5:27
  Speaker 1: whole inspections, did the whole process, and I realized that like,
• 5:33
  Speaker 1: hold up, I don't think I'm ready for this. Is
• 5:36
  Speaker 1: there any way that I'll be able to get my
• 5:38
  Speaker 1: earnest money back?
• 5:39
  Speaker 2: And they're like no.
• 5:41
  Speaker 1: But for that first house, I was like not really
• 5:43
  Speaker 1: tripping because it's like, Okay, this was the first time,
• 5:45
  Speaker 1: first mistake, We're not going to go through it again.
• 5:48
  Speaker 1: So I found another house in the same area.
• 5:50
  Speaker 4: But so you wasn't ready, you wasn't ready to be
• 5:52
  Speaker 4: a home owner, or you just didn't want that house.
• 5:53
  Speaker 1: I didn't want that house because I started doing more research,
• 5:56
  Speaker 1: something better came up on the market and I'm like,
• 5:58
  Speaker 1: this is way. It was cheaper, and I'm like it
• 6:01
  Speaker 1: just didn't make sense buying the other one for more
• 6:04
  Speaker 1: money but not the the better like amenities and like
• 6:07
  Speaker 1: the things that it came with and the finishes and
• 6:09
  Speaker 1: just it was just not what I wanted. So it
• 6:12
  Speaker 1: was a house around the corner and took the l
• 6:15
  Speaker 1: for the first one twenty five thousand.
• 6:17
  Speaker 2: I couldn't get it back.
• 6:18
  Speaker 1: I didn't want to argue with it, cause it's like, Okay,
• 6:20
  Speaker 1: that was my mistake for pushing the needle that quick
• 6:24
  Speaker 1: on something that I wasn't for sure about. So same
• 6:27
  Speaker 1: thing happened with the next house I found, And then
• 6:30
  Speaker 1: I just started sitting with the fact of like do
• 6:32
  Speaker 1: I really want to have a house in Atlanta with
• 6:35
  Speaker 1: just me and my son? Like as far as like
• 6:37
  Speaker 1: safety and everything that's going on, Like I know multiple
• 6:41
  Speaker 1: people that are close to me that have had issues
• 6:43
  Speaker 1: like you know, just stuff.
• 6:45
  Speaker 2: That going in Atlanta.
• 6:46
  Speaker 1: So I'm like, eh, I'm not ready for this, and
• 6:49
  Speaker 1: even highering twenty four hour security, It's like do I
• 6:51
  Speaker 1: really want to put that much trust into somebody else's hands?
• 6:54
  Speaker 1: Like it's just bill a whole nother bill for one,
• 6:58
  Speaker 1: but for two, it's like I don't know if if
• 7:00
  Speaker 1: I trust something that much, like somebody knowing my wares,
• 7:03
  Speaker 1: my INDs, my outs went time, I just don't know.
• 7:06
  Speaker 1: So I'm like, I want a condo, so go back
• 7:08
  Speaker 1: in time. I lost out completely on the earnest money
• 7:13
  Speaker 1: another time, and this time I tried to do it
• 7:15
  Speaker 1: different like get a lawyer involved, et cetera, etc. But
• 7:18
  Speaker 1: it wasn't really nothing I could do, so that was
• 7:21
  Speaker 1: just a lesson learned. I was very vocal about it
• 7:23
  Speaker 1: because I'm like, I just moved a little too fast
• 7:26
  Speaker 1: and I was totally new to buying homes. I just
• 7:29
  Speaker 1: remember when I brought my mom a home. We didn't
• 7:31
  Speaker 1: have to go through that because she was like, I
• 7:32
  Speaker 1: like this. I didn't really care about the finishes and
• 7:35
  Speaker 1: stuff as long as she was happy. So me learning
• 7:37
  Speaker 1: this process, I was very I paid so much attention
• 7:41
  Speaker 1: to this next purchase that I did get, which is
• 7:44
  Speaker 1: the home that I'm in now, And as soon as
• 7:46
  Speaker 1: I walked in, I loved it and I was like, Okay,
• 7:48
  Speaker 1: well we don't have to worry about going through that
• 7:50
  Speaker 1: process again. But it was like a completely different look
• 7:55
  Speaker 1: of how it looks now because it was like, if
• 7:57
  Speaker 1: you would see the house that I purchased, y'a would.
• 7:59
  Speaker 2: Probably be like, Jada, why did you waste your money?
• 8:01
  Speaker 1: But I saw the vision. I definitely like gutted it out,
• 8:06
  Speaker 1: renovated it from top to bottom, and it is.
• 8:09
  Speaker 2: My dream home now.
• 8:10
  Speaker 4: So renovated it.
• 8:12
  Speaker 2: Yeah, completely.
• 8:15
  Speaker 1: From top to bottom, like literally everything was tailored to
• 8:19
  Speaker 1: exactly what I wanted. And I was about to say
• 8:22
  Speaker 1: something else, I forgot God, dang it. Oh I actually
• 8:26
  Speaker 1: I did so much more value in the house, So
• 8:28
  Speaker 1: I got it a praise again just for my peace insanity,
• 8:30
  Speaker 1: just to see and yeah.
• 8:33
  Speaker 5: So yeah, I think the last time we spoke, I
• 8:35
  Speaker 5: was talking to you about de finishings because I was
• 8:39
  Speaker 5: designing my home as well. I was like, yo, I
• 8:41
  Speaker 5: love what you're doing. Keep going. You might have something
• 8:42
  Speaker 5: in interior design. Yeah, it's a valuable lesson. It's a
• 8:46
  Speaker 5: costly lesson.
• 8:48
  Speaker 3: I wonder, as you're watching people learn.
• 8:52
  Speaker 5: From your miss and you have your peers, are there
• 8:56
  Speaker 5: people that are guiding you that have been through experience.
• 8:59
  Speaker 3: I know you you had a realtive, but even like
• 9:01
  Speaker 3: some of your peals are maybe somebody that's older to say, hey,
• 9:04
  Speaker 3: let me help you. Are you just figuring these things
• 9:06
  Speaker 3: out on your own?
• 9:07
  Speaker 1: So I'm very independent to the point where I don't
• 9:10
  Speaker 1: really like asking questions. I'm getting out of that the
• 9:13
  Speaker 1: order I get because some of the mistakes that I'm
• 9:16
  Speaker 1: making can be detrimental. My aunt is really big into
• 9:20
  Speaker 1: real estate. She has like multiple properties, so she kind
• 9:22
  Speaker 1: of walked me through. But it was one of those
• 9:24
  Speaker 1: things like, girl, you already did it. It's nothing you
• 9:27
  Speaker 1: can do now to go back and fix this. You
• 9:29
  Speaker 1: made the decision, you signed the contract. You got to
• 9:31
  Speaker 1: eat it. You got to eat this mistake. Mind you.
• 9:34
  Speaker 2: You didn't do it once, you did it twice, so
• 9:36
  Speaker 2: it's on you now.
• 9:37
  Speaker 1: But I'm like, but it wasn't what I wanted.
• 9:39
  Speaker 2: And she like, it's on you. It's nothing you could do. Like,
• 9:41
  Speaker 2: you can't blame your real estate agent. You can't.
• 9:43
  Speaker 1: It's on you.
• 9:44
  Speaker 2: So yeah, but also I have a question.
• 9:48
  Speaker 1: So the real estate agent that I was using at
• 9:50
  Speaker 1: the time, they don't get paid Do they get paid
• 9:53
  Speaker 1: off the earnest money. I'm not really familiar with how
• 9:56
  Speaker 1: that process works.
• 9:57
  Speaker 2: Because she was it got to a.
• 10:00
  Speaker 1: Point where no, they don't, they don't know, So it
• 10:04
  Speaker 1: got to a point where she still wanted exactly how
• 10:07
  Speaker 1: much the house was worth her commission. It's a mission,
• 10:09
  Speaker 1: and I'm like, from you, but yeah, but I'm like,
• 10:11
  Speaker 1: I didn't because.
• 10:12
  Speaker 4: She's like, I worked this time, right, didn't get paid right.
• 10:15
  Speaker 1: So I was like, I'll give you something, but to
• 10:16
  Speaker 1: give you what the house was worth when I'm not
• 10:18
  Speaker 1: going to live in that house, I just didn't see
• 10:21
  Speaker 1: that making sense.
• 10:22
  Speaker 3: So that became another like battle, legal battle as well.
• 10:25
  Speaker 1: No, it didn't, okay, but I just wanted to know.
• 10:28
  Speaker 1: I just never really questioned it because I'm like, if
• 10:30
  Speaker 1: it comes up, it comes up.
• 10:33
  Speaker 4: This is a valuable lesson though, because even me, I'm
• 10:35
  Speaker 4: building a home and there's so much stuff that I
• 10:37
  Speaker 4: didn't know about real estate and a lot of mistakes
• 10:40
  Speaker 4: that I made in a learning process as far as
• 10:42
  Speaker 4: like building a home from scratch and learning about you know,
• 10:45
  Speaker 4: the grout that goes in between the towels and the
• 10:48
  Speaker 4: type of paint that you want to put on, and
• 10:50
  Speaker 4: you know, the finishing. Like you said, the kitchens and
• 10:51
  Speaker 4: stuff like that went to China and I got a
• 10:53
  Speaker 4: whole bunch of stuff. So you know, as you grow
• 10:57
  Speaker 4: a lot of time I don't think people understand that
• 10:59
  Speaker 4: this is it's always something to learn that you don't know.
• 11:02
  Speaker 4: And with the real estate, it could be very very costly,
• 11:06
  Speaker 4: like like for me, like I had a very very
• 11:09
  Speaker 4: costly mistake because I purchased land, but I didn't know
• 11:13
  Speaker 4: that it had a water like basement. It was pretty
• 11:16
  Speaker 4: much like it was. It was like a pond and
• 11:18
  Speaker 4: I had to put that underground. But that costs like
• 11:21
  Speaker 4: four hundred thousand dollars to put that underground. But that
• 11:24
  Speaker 4: wasn't on the actual typing.
• 11:26
  Speaker 1: That was something you ran into.
• 11:28
  Speaker 3: Yes, oh no.
• 11:29
  Speaker 4: So it's a lot that goes on.
• 11:31
  Speaker 1: It's so much and so many things come up in
• 11:33
  Speaker 1: the process that you kind of just hit with and
• 11:35
  Speaker 1: it's like you got to deal with it because if not,
• 11:37
  Speaker 1: you can't move forward. So I think those things should
• 11:40
  Speaker 1: be expressed as homeowners and I try to use my
• 11:43
  Speaker 1: platform as much as possible, like you know, renovating even
• 11:47
  Speaker 1: thinking that it's going to be done at a certain
• 11:49
  Speaker 1: time and you got to wait another year. Like all
• 11:51
  Speaker 1: those things are just surprises that you're hit with on
• 11:54
  Speaker 1: the journey.
• 11:55
  Speaker 2: It's like dang and.
• 11:56
  Speaker 4: The taxes, Oh, we just had a college up keep
• 12:01
  Speaker 4: maintenance away.
• 12:06
  Speaker 3: Property tax, school tax.
• 12:08
  Speaker 4: The HOA is bad, especially if you're in a bad
• 12:10
  Speaker 4: h Yeah, because they got to approve every.
• 12:12
  Speaker 1: Everything, every little thing, So even certain type of marbles
• 12:17
  Speaker 1: we want it.
• 12:17
  Speaker 2: Like, we got to run it by them. I'm like,
• 12:19
  Speaker 2: what is going in my house?
• 12:21
  Speaker 1: But the way, the way on the element, it's like,
• 12:23
  Speaker 1: what the heck are we doing.
• 12:25
  Speaker 5: Sometimes even when you're trying to renovate, you know, if
• 12:28
  Speaker 5: you're depending on where you're owned, it might be historical area,
• 12:32
  Speaker 5: you're not allowed to change certain things from the exterior.
• 12:34
  Speaker 3: I had a whole four month battle about a driveway.
• 12:37
  Speaker 2: Are you serious.
• 12:38
  Speaker 5: Yeah, they wouldn't let me pave it because it didn't
• 12:40
  Speaker 5: need town ordinance.
• 12:41
  Speaker 3: It was like a whole thing. I went there.
• 12:42
  Speaker 5: They were reading it wrong. But like these are the
• 12:44
  Speaker 5: things in every delay. Right, it's a four month process
• 12:47
  Speaker 5: to get the driveway, but that affects the next thing. Right,
• 12:50
  Speaker 5: the bank can't close it a loan because I can't
• 12:52
  Speaker 5: figure out finish a construction loan and then I gotta
• 12:55
  Speaker 5: pay interest fees. So every time it's the delay, Like
• 12:58
  Speaker 5: we just think from the outside, it's like, oh, it's
• 13:00
  Speaker 5: a delay.
• 13:01
  Speaker 3: Now that that cost my car every single month that
• 13:04
  Speaker 3: you got to just figure out. Right, it's either you
• 13:05
  Speaker 3: stop the project or you figure it out.
• 13:07
  Speaker 2: Yeah.
• 13:09
  Speaker 1: And I actually was a kid going through this same
• 13:11
  Speaker 1: type of process with my dad and it was like
• 13:14
  Speaker 1: right when the recession hit and he just stopped the
• 13:17
  Speaker 1: project because and now I get it back then it's
• 13:20
  Speaker 1: like why would you you came this far? Why would
• 13:22
  Speaker 1: you stop? But it's like that shit is expensive, so
• 13:25
  Speaker 1: it just everything just makes sense to me now that
• 13:27
  Speaker 1: I'm older, looking from a different point of view, It's like, dang,
• 13:29
  Speaker 1: he he had to do what he had to do
• 13:31
  Speaker 1: in order to keep surviving and sustaining his regular life.
• 13:34
  Speaker 1: You know.
• 13:34
  Speaker 4: So, well, now that you are a homeowner, how do
• 13:38
  Speaker 4: you feel.
• 13:40
  Speaker 1: Totally worth it?
• 13:40
  Speaker 4: Worth it us?
• 13:41
  Speaker 1: That's why I said I got my house of praise
• 13:44
  Speaker 1: after you know, putting in and gutting everything out and
• 13:47
  Speaker 1: doing all these extraordinary things just for my peace insanity,
• 13:51
  Speaker 1: not that I'm going to sell my house, but just
• 13:53
  Speaker 1: to see like was this shit worth it? And it
• 13:56
  Speaker 1: was like I was just like wow.
• 13:57
  Speaker 2: So you know, just sitting on an asset feels good.
• 14:00
  Speaker 5: You know, there's no feeling like that. Like we have
• 14:02
  Speaker 5: this conversation I'm like, it'll be worth it. He looks
• 14:05
  Speaker 5: at me like I'm not sure, bro, No it is.
• 14:08
  Speaker 2: You just got to stick it out and I'm not
• 14:10
  Speaker 2: gonna lie.
• 14:10
  Speaker 1: Twenty twenty what were in twenty twenty six, twenty twenty five,
• 14:13
  Speaker 1: because I purchased in twenty twenty four. It was rough.
• 14:16
  Speaker 1: I was like, hold up back against the wall, like
• 14:20
  Speaker 1: skipping pricier and pricier, like what are we doing? And
• 14:23
  Speaker 1: now it's like I could finally breathe a game, you know,
• 14:25
  Speaker 1: and kind of just like WUSA now that I'm in it.
• 14:28
  Speaker 1: But I did, I couldn't see it through at first,
• 14:30
  Speaker 1: Like I was irritated, like right like always on edge
• 14:34
  Speaker 1: going to see it, upset with my contractors, taking it
• 14:36
  Speaker 1: out on them. But it's like they just doing what
• 14:38
  Speaker 1: they can, especially when you gotta wait on certain people
• 14:40
  Speaker 1: to give you the yay or name.
• 14:42
  Speaker 5: I watched Will Smith's he was talking about a movie,
• 14:45
  Speaker 5: but it kind of like residentially in terms of real estate.
• 14:48
  Speaker 5: He was saying how he met with a producer and
• 14:51
  Speaker 5: they were like, how are you doing with this new film?
• 14:53
  Speaker 5: And it's like we're about ninety percent done. He was like, Okay,
• 14:56
  Speaker 5: you're halfway there. And he was like what he was
• 15:00
  Speaker 5: like that ten percent to the finish line is going
• 15:04
  Speaker 5: to be the longest, most drawn out, most difficult, most
• 15:08
  Speaker 5: trying piece of the process. So just brace yourself to that.
• 15:13
  Speaker 5: And I'm like, damn when you think about ripens, right,
• 15:15
  Speaker 5: like everything, we almost at the finish line and here
• 15:18
  Speaker 5: we go with the nonsense.
• 15:20
  Speaker 1: Right.
• 15:20
  Speaker 3: Yeah, so I'm glad you got to go through it.
• 15:22
  Speaker 3: I'm glad.
• 15:23
  Speaker 5: I'm not glad that we're going through it and still
• 15:25
  Speaker 5: going through it, but people get to learn from it
• 15:27
  Speaker 5: and being transparent. Do you ever shy away from saying
• 15:30
  Speaker 5: to yourself, maybe I keep this away from my audience
• 15:33
  Speaker 5: or everything is, hey, let me share it because somebody
• 15:35
  Speaker 5: can learn.
• 15:36
  Speaker 1: Well, it just depends. I don't just something happened. I'm
• 15:40
  Speaker 1: instantly sharing. It's always a topic and it's like, okay,
• 15:44
  Speaker 1: I can touch on this now, just when the timing
• 15:46
  Speaker 1: is right. But you know, it's a lot of things
• 15:48
  Speaker 1: that I haven't shared that one day maybe I will.
• 15:51
  Speaker 1: It just has to be in conversation or makes sense.
• 15:53
  Speaker 4: So, yeah, talk about the clothing brand. It's taken off, right,
• 15:59
  Speaker 4: especially is the last time that we spoke, So what's
• 16:02
  Speaker 4: been the key to you think the success over the
• 16:05
  Speaker 4: last couple of years of your brand. I know you're
• 16:07
  Speaker 4: very vocal as far as promoting it. You're in a
• 16:11
  Speaker 4: lot of the ads. You have a lot of different
• 16:13
  Speaker 4: type of women plus size models. I've noticed though, types
• 16:16
  Speaker 4: of different like what you think is why it has
• 16:21
  Speaker 4: become so successful?
• 16:23
  Speaker 1: So from the start, So from the start, I was
• 16:28
  Speaker 1: doing it with my own warehouse, my own employees, and
• 16:31
  Speaker 1: just kind of working my way through the years and
• 16:34
  Speaker 1: just doing everything myself in house. Twenty twenty four, I
• 16:39
  Speaker 1: realized that I'm selling out. I'm doing the same things,
• 16:42
  Speaker 1: but I'm not scaling, I'm not growing. So we tried
• 16:45
  Speaker 1: to implement all these systems because with my beauty brand,
• 16:48
  Speaker 1: I learned so much with my beauty brand. I have
• 16:50
  Speaker 1: a partner with that brand, and we had a three
• 16:53
  Speaker 1: pl center. So I'm just seeing how things are moving
• 16:57
  Speaker 1: way quicker with my beauty brand, and like, what are
• 17:01
  Speaker 1: we doing so different that they're doing got their three
• 17:03
  Speaker 1: pl center that we're not doing at my warehouse. And
• 17:07
  Speaker 1: it was so many different answers for that question. So
• 17:10
  Speaker 1: I think opening up that business kind of opened my
• 17:13
  Speaker 1: eyes up to how things could actually work without having
• 17:15
  Speaker 1: to work so hard. So now I implemented that same
• 17:20
  Speaker 1: structure and systems for wait a minute, so I now
• 17:23
  Speaker 1: have a three pl center. I'm about to turn my
• 17:25
  Speaker 1: old warehouse that we were doing off of filment out
• 17:28
  Speaker 1: of into a creative space, and I just completely got
• 17:32
  Speaker 1: rid of trying to do orders in house, which now
• 17:34
  Speaker 1: I'm not limited to space, I'm not limited to my
• 17:38
  Speaker 1: employee attitudes, Like I don't have to deal with none
• 17:41
  Speaker 1: of that stuff anymore.
• 17:42
  Speaker 2: It just runs itself.
• 17:43
  Speaker 1: So that was when I really was able to like
• 17:45
  Speaker 1: scale tremendously and like just see things take off over
• 17:48
  Speaker 1: this last year. Like we jumped from one hundred thousand
• 17:50
  Speaker 1: orders to two hundred thousand orders within like less than
• 17:53
  Speaker 1: a year. So it just really like I had to.
• 17:57
  Speaker 1: Of course, it was hard because a lot of those
• 17:59
  Speaker 1: team members that I had, they were with me from
• 18:01
  Speaker 1: the start. A lot of college girls that I found
• 18:04
  Speaker 1: at like different events that I brought in and hied.
• 18:06
  Speaker 2: So it was real hard.
• 18:08
  Speaker 1: But at the end of the day, it's business and
• 18:10
  Speaker 1: you got to do what's best for you. I try
• 18:11
  Speaker 1: to like keep some of them on the team. It's
• 18:14
  Speaker 1: like virtually customer service logistics, like certain different roles that
• 18:19
  Speaker 1: they can still you know, be a part of the team.
• 18:21
  Speaker 1: But I just had to take that big leap of
• 18:23
  Speaker 1: faith and just step out and kind of you know,
• 18:26
  Speaker 1: I feel like we think we're able to do all
• 18:28
  Speaker 1: these things because it's easy. It's just shipping orders, packing labels,
• 18:33
  Speaker 1: but it's so much more that goes into it, Like
• 18:36
  Speaker 1: these people actually went to school to study this stuff.
• 18:38
  Speaker 1: I was hiring my family, my cousins, college girls to
• 18:43
  Speaker 1: just do these you know, play these roles that you
• 18:46
  Speaker 1: got to go to school for and really be skilled in.
• 18:48
  Speaker 1: So I think just honestly taking that leap of faith
• 18:51
  Speaker 1: and trying not to do everything in house myself is
• 18:54
  Speaker 1: what really helped me just grow over these last.
• 18:55
  Speaker 2: Couple of years.
• 18:56
  Speaker 5: Yeah, a lot of times we'll create businesses and they
• 18:59
  Speaker 5: might make money, but how do we grow.
• 19:01
  Speaker 3: I'm glad that you're talking about that. When I speak
• 19:04
  Speaker 3: to you, it feels like data.
• 19:07
  Speaker 5: Analytics is a thing that you really like, right when
• 19:10
  Speaker 5: we talk about social media, you know, all the data
• 19:13
  Speaker 5: when it comes to wait a minute, is it the
• 19:14
  Speaker 5: same type of passion that has transcended from social media
• 19:18
  Speaker 5: into your businesses?
• 19:20
  Speaker 2: And I love AI.
• 19:22
  Speaker 1: It has truly helped me sustain and keep growing. Over
• 19:27
  Speaker 1: these last couple of months, I just got into it.
• 19:28
  Speaker 1: I used to be against AI, y'all, like bad everything was.
• 19:31
  Speaker 1: I know it's bad, I think because I look at
• 19:36
  Speaker 1: the you know, I'm a very empathetic person, but I
• 19:39
  Speaker 1: look at like the creative and all the roles that
• 19:41
  Speaker 1: are trying are going to be replaced because we have
• 19:44
  Speaker 1: this new tool. But it's like you're either gonna fall
• 19:47
  Speaker 1: short or fall behind because this is what the new
• 19:50
  Speaker 1: norm is going to become. So I just kind of started,
• 19:52
  Speaker 1: you know, relying on it more as far as data
• 19:55
  Speaker 1: and projecting how many or how much inventory I need
• 19:59
  Speaker 1: to have for this next drop based off the last drop,
• 20:01
  Speaker 1: like actually using the data to help me keep things
• 20:05
  Speaker 1: going rather than me just playing restro roulette with your platform?
• 20:09
  Speaker 3: Are you using for for your your AI? Like is
• 20:12
  Speaker 3: it are you using like Claude?
• 20:15
  Speaker 1: I love Claude. Okay, I'm against tragy PT. This is
• 20:18
  Speaker 1: gonna get controversial. No, let me not say that I'm
• 20:20
  Speaker 1: a Claude girl.
• 20:21
  Speaker 3: Okay.
• 20:22
  Speaker 1: I feel like Claude is way more personal. It's just
• 20:24
  Speaker 1: overall a better experience. And I also have a bot,
• 20:28
  Speaker 1: so that helps me out a lot. Keep everything in
• 20:31
  Speaker 1: one place.
• 20:31
  Speaker 4: You created a bot like an agent for yourself, and
• 20:35
  Speaker 4: that that helps you with your business, keep.
• 20:37
  Speaker 1: All my data store, just help me keep everything. And
• 20:39
  Speaker 1: then I'm also Shopify Pro. So being Shopify Pro, I
• 20:43
  Speaker 1: have like my own robot within Shopify that kind of
• 20:46
  Speaker 1: just give me all my analytics everything.
• 20:48
  Speaker 3: Yeah, they just announced that.
• 20:50
  Speaker 5: So did you have to reach a certain metric to
• 20:52
  Speaker 5: be a Shopify Pro? I know, and I should say congratulations.
• 20:56
  Speaker 5: One hundred thousand orders, that's nothing to see, is that congratulation?
• 20:58
  Speaker 5: Two hundred thousand even I've even more congratulations? But is
• 21:01
  Speaker 5: there a certain threshold you have to reach it to
• 21:03
  Speaker 5: qualify that?
• 21:04
  Speaker 1: Now that? I don't know. I think it's just what
• 21:08
  Speaker 1: you pay for in volume it was offered to me.
• 21:10
  Speaker 1: I don't know if there was like a certain time
• 21:12
  Speaker 1: period when it happened, but it happened pretty quick, so
• 21:14
  Speaker 1: I can't say certain thresholder, I don't.
• 21:18
  Speaker 2: I don't really know.
• 21:18
  Speaker 3: I want to know about the chat GBT thing. Oh,
• 21:21
  Speaker 3: it's what's up.
• 21:22
  Speaker 1: It's a bot that I got implemented. And why you're
• 21:25
  Speaker 1: against Oh, I just think it's just.
• 21:30
  Speaker 3: Basic.
• 21:31
  Speaker 1: It's a little surface. I think Claude is a little
• 21:34
  Speaker 1: bit more structured to like go into detail. And it
• 21:37
  Speaker 1: also because at first when I had my bot, I
• 21:40
  Speaker 1: was using chat GBT and it was just like no personality.
• 21:45
  Speaker 2: It wasn't really we weren't resonating.
• 21:47
  Speaker 1: Well. So then when I got Claude, you can like
• 21:50
  Speaker 1: add all these things into your bot, and now it's
• 21:53
  Speaker 1: just like it's like talking to my homegirl, you know,
• 21:56
  Speaker 1: so like she talks like me, she responds like me.
• 21:59
  Speaker 1: It's just really such a whole different experience than chagipt.
• 22:02
  Speaker 3: That's right for the.
• 22:05
  Speaker 4: For the For the Claude, are you asking it like
• 22:09
  Speaker 4: creative ideas, like bouncing ideas off of it, or you
• 22:12
  Speaker 4: just feeding in information and just say okay, like guide
• 22:16
  Speaker 4: me here. Is it a combination of both.
• 22:18
  Speaker 1: I use it strictly for data, okay, data analytics helping
• 22:22
  Speaker 1: me decide how many pieces of like certain sizes I
• 22:26
  Speaker 1: need to drop, going into like old old drop, seeing
• 22:29
  Speaker 1: what I need to change to like make this certain
• 22:32
  Speaker 1: amount of money.
• 22:33
  Speaker 2: So I just strictly data.
• 22:34
  Speaker 1: As far as creatives, I'm never gonna lose sight of
• 22:37
  Speaker 1: that because I think that's what that's why people like
• 22:40
  Speaker 1: the brands. It's because I'm so like adamant about my vision.
• 22:45
  Speaker 1: This is how I want it to look, this is
• 22:46
  Speaker 1: how I want things to be so and I have
• 22:49
  Speaker 1: a great creative team that helps me bring these ideas
• 22:52
  Speaker 1: that I have to life.
• 22:52
  Speaker 4: So just data, So you don't use AI creative Yeah, no, okay,
• 22:58
  Speaker 4: because you know I use the Yata design my house.
• 23:01
  Speaker 4: One thing we always say on this show is that
• 23:03
  Speaker 4: you have to be more intentional about your money.
• 23:06
  Speaker 5: Because it's not about how much you make, it's about
• 23:08
  Speaker 5: how you manage the money you spend exactly.
• 23:10
  Speaker 4: That's why tools like Clana are interesting because it gives
• 23:13
  Speaker 4: you flexibility when managing your purchases.
• 23:16
  Speaker 5: When checking out, you can decide how you want to pay,
• 23:18
  Speaker 5: whether that's paying everything right away or spreading out payments
• 23:22
  Speaker 5: depending on what works for you.
• 23:23
  Speaker 4: Everything's organized in a Klana app, and when you shop,
• 23:27
  Speaker 4: you have the opportunity to receive cash back bonuses for
• 23:30
  Speaker 4: the purchases that you make. Download the Klana app today
• 23:33
  Speaker 4: or go to klana dot com for more info.
• 23:35
  Speaker 5: Terms apply California resident loans made or arrange pursuing to
• 23:39
  Speaker 5: a California Finance Law License NMLS number one three five
• 23:43
  Speaker 5: three one nine zero Cliner Balance Account required to be
• 23:46
  Speaker 5: eligible for cash back points. Limitations terms and conditions apply.
• 23:50
  Speaker 4: Oh really yeah, chat GBT. So I was working with
• 23:53
  Speaker 4: it in terry design and she was giving me ideas
• 23:56
  Speaker 4: and I wasn't really loving any of the ideas, and
• 23:59
  Speaker 4: I just went on chat g and I took some
• 24:00
  Speaker 4: inspirational pictures and I just feed it. Then within one hour,
• 24:04
  Speaker 4: it designed the exterior of my house.
• 24:06
  Speaker 2: Are you serious?
• 24:07
  Speaker 4: And I gave it to my contract and that's the
• 24:09
  Speaker 4: that's what I built. And they had never seen a look,
• 24:12
  Speaker 4: they'd never seen it before. They're like this, it's like,
• 24:15
  Speaker 4: who came up with this? I'm like, tat GBT came
• 24:17
  Speaker 4: up with it?
• 24:17
  Speaker 1: Wow.
• 24:18
  Speaker 4: So I think from a creative standpoint, I think that
• 24:22
  Speaker 4: it's like I hate to use an analogy, but it's
• 24:25
  Speaker 4: like steroids, like you gotta already be strong, absolutely, but
• 24:29
  Speaker 4: it enhances like a performance enhancer, Like I think the
• 24:32
  Speaker 4: creatives that really start to it doesn't take away from
• 24:36
  Speaker 4: your creative ability.
• 24:37
  Speaker 2: It just helped bring it to life a little quicker.
• 24:39
  Speaker 1: A little quicker. Yeah, I mean my team probably used it.
• 24:42
  Speaker 1: I just have these ideas and they bring me back,
• 24:44
  Speaker 1: like these documents and templates of how things are gonna look.
• 24:48
  Speaker 1: But I mean, I me personally, I just kind of
• 24:50
  Speaker 1: give them my ideas. But it can help, it can
• 24:52
  Speaker 1: be useful for everything. And I having a terior designer too,
• 24:55
  Speaker 1: and I just kind of give them my ideas as well,
• 24:57
  Speaker 1: and then he brings me back vision boards. So I'm
• 24:59
  Speaker 1: pretty su are huge. So it's like the same thing.
• 25:02
  Speaker 5: I took everything in real estate, I told them in finance,
• 25:06
  Speaker 5: like natural intelligence with artificial intelligence.
• 25:11
  Speaker 3: That combination is dangerous.
• 25:13
  Speaker 5: Like I've seen portfolios just increase over time because of
• 25:17
  Speaker 5: the notch that they have when it's incorporated. The idea
• 25:22
  Speaker 5: of you using AI, I think it's pretty dope because
• 25:25
  Speaker 5: I don't think i've heard anybody and your generation that's
• 25:28
  Speaker 5: using it in terms of business.
• 25:30
  Speaker 3: When you're amongst your peers, is this conversation.
• 25:33
  Speaker 5: Are people talking about how they're going to incorporate it
• 25:35
  Speaker 5: or do you feel like, hmm, I might be the.
• 25:38
  Speaker 1: Only one, the only one for sure. Yeah. And I
• 25:42
  Speaker 1: learned about this from my partners at the gym. Like
• 25:44
  Speaker 1: I work out with guys and they're like super tech guys,
• 25:48
  Speaker 1: and it's also some beauty and working out with guys
• 25:49
  Speaker 1: because it also just fuels me because like, y'all not
• 25:51
  Speaker 1: about to have me looking weak. So, but not only that,
• 25:54
  Speaker 1: the conversations and just hearing like their mindsets and like
• 25:56
  Speaker 1: the things that they're implemented to their businesses and stuff.
• 25:59
  Speaker 1: So he was talking about a boy and he spent
• 26:02
  Speaker 1: all this money front flying this guy from Malibu in
• 26:05
  Speaker 1: and I'm like, hold up, put me down. How much
• 26:07
  Speaker 1: was it?
• 26:08
  Speaker 3: I think I know what you're speaking of him, and.
• 26:09
  Speaker 1: I'm like, okay, I'll turn me on. And ever since
• 26:12
  Speaker 1: then my life has completely, like completely changed, and I
• 26:16
  Speaker 1: have saved like over hundreds of thousands just within this
• 26:19
  Speaker 1: last like a couple months that I've had it, just
• 26:22
  Speaker 1: running everything by it, and they're like, no, this is wrong.
• 26:25
  Speaker 1: They said ten percent. But it's calculated out like just
• 26:29
  Speaker 1: stuff that I would, you know, miss, you know, because
• 26:31
  Speaker 1: I just handle like all financials and stuff myself. I
• 26:33
  Speaker 1: do have a CPA, but it's easy for humans to
• 26:37
  Speaker 1: miss stuff, you know. So having a robot that is
• 26:41
  Speaker 1: like all they do is study dat as a number.
• 26:43
  Speaker 5: This story is interesting because we might have the same
• 26:45
  Speaker 5: mutual friend. He literally told me the same story about Yo,
• 26:48
  Speaker 5: you need to use opraen claud, you need to use
• 26:50
  Speaker 5: open claud I'm flying this guy from Malibu when he's
• 26:52
  Speaker 5: staying with me, and by the time I had spoken
• 26:55
  Speaker 5: to him next he was like, yo, open care is
• 26:57
  Speaker 5: my life. During that conversation, I'm telling him how to
• 27:00
  Speaker 5: in the companies that are actually creating it, and now
• 27:02
  Speaker 5: he's to become obsessed with that.
• 27:03
  Speaker 1: I'm so like, it's bad. I am, I'm ai obsessed
• 27:07
  Speaker 1: like I it's but everything every I mean every day
• 27:10
  Speaker 1: it is something new that they establish and that you
• 27:13
  Speaker 1: can implement into your by or in to your company.
• 27:15
  Speaker 2: It's like never ending.
• 27:17
  Speaker 4: Did your son useah, no, okay, not yet, not yet
• 27:22
  Speaker 4: making juices?
• 27:23
  Speaker 3: Man?
• 27:23
  Speaker 1: Yeah, he's yeah, he's not into that stuff yet, but
• 27:26
  Speaker 1: he will.
• 27:27
  Speaker 2: I could just tell.
• 27:28
  Speaker 4: Shop shop Pro just explain, like what's the difference between
• 27:32
  Speaker 4: like a regular Shopify and like the perks that you
• 27:34
  Speaker 4: may get with.
• 27:35
  Speaker 3: The pro account.
• 27:36
  Speaker 1: So the Pro account they give you like a rep
• 27:39
  Speaker 1: that you can call any time, any day, any place.
• 27:43
  Speaker 2: They're always going to answer.
• 27:44
  Speaker 1: So just say, for instance, we're having an issue with
• 27:46
  Speaker 1: our store and something is glitching. My tech girl can't
• 27:50
  Speaker 1: figure it out. Normally she figures it out, but if
• 27:52
  Speaker 1: we ever just need to hop on, we could just
• 27:54
  Speaker 1: give them a call, and then you also get that
• 27:56
  Speaker 1: AI robot.
• 27:57
  Speaker 2: I don't know if it's for.
• 27:59
  Speaker 1: All stores, but I do think it's just a Shopify
• 28:01
  Speaker 1: pro thing. But that just came about within like the
• 28:04
  Speaker 1: last couple months. It wasn't always there, but mainly just
• 28:08
  Speaker 1: that store rep. You spoke about, oh Andy, it's cheaper
• 28:13
  Speaker 1: a month.
• 28:15
  Speaker 5: You spoke about the team, and I think this is important.
• 28:17
  Speaker 5: The team that you started with may not be the
• 28:19
  Speaker 5: team that's gonna get you to the next level. Hiring cousins,
• 28:22
  Speaker 5: hiring friends. When that when you realize that that's no
• 28:26
  Speaker 5: longer gonna work, how are you able to handle that?
• 28:29
  Speaker 3: Right?
• 28:30
  Speaker 5: Because there's something that we've encountered where we had friends
• 28:34
  Speaker 5: that worked with us and we realized that we put
• 28:37
  Speaker 5: them in a position where they probably weren't going to
• 28:39
  Speaker 5: succeed because it wasn't their skill set. Have you had
• 28:42
  Speaker 5: to encounter that, How did the relationship stay strong or
• 28:46
  Speaker 5: was it Hey, I'm going to the next level.
• 28:49
  Speaker 3: Everybody may not be able to.
• 28:50
  Speaker 1: I think it's just a mutual agreement that it's like,
• 28:53
  Speaker 1: it's nothing you can say if it just doesn't align anymore.
• 28:58
  Speaker 1: And as a business woman, you just have to have
• 29:00
  Speaker 1: that mindset that like, it's not about nobody else. And
• 29:03
  Speaker 1: I think I helped myself back two years prior to
• 29:07
  Speaker 1: me making that final decision because I was stuck on loyalty.
• 29:10
  Speaker 1: I was stuck on not wanting to make anybody mad
• 29:12
  Speaker 1: at me. But now it's like, you gotta do what's
• 29:15
  Speaker 1: best for you. I have a child, I have a
• 29:18
  Speaker 1: legacy I'm building. I can't worry about what somebody else
• 29:21
  Speaker 1: is gonna be mad about.
• 29:22
  Speaker 4: So well, speaking in that vein of relationships, another thing
• 29:26
  Speaker 4: you post on social media as for is you had
• 29:28
  Speaker 4: an epiphany that you had to change some of the
• 29:30
  Speaker 4: people that you was around because how people were perceiving you.
• 29:34
  Speaker 1: Yeah.
• 29:34
  Speaker 4: Right, and it's like birds of a feather flock together.
• 29:37
  Speaker 4: That's like what they say, Have you made that change?
• 29:43
  Speaker 4: And like what really, like what was the driving for
• 29:46
  Speaker 4: I know you're saying like it was how like some
• 29:47
  Speaker 4: guys was coming up to you and approaching you, But like,
• 29:49
  Speaker 4: what was that moment when you really just sat down,
• 29:52
  Speaker 4: Like the way that I'm being perceived is not who
• 29:56
  Speaker 4: I actually am and who I want to actual the
• 29:58
  Speaker 4: world to see.
• 30:00
  Speaker 1: Well, I think for so long, I always have the
• 30:01
  Speaker 1: mindset of like I can do whatever, I can hang
• 30:04
  Speaker 1: around whoever. That's not me, because that's not that's not
• 30:07
  Speaker 1: who I am, that's not how I act. But the
• 30:09
  Speaker 1: more I started establishing like solid relationships business friends, corporate friends,
• 30:14
  Speaker 1: It's like, wow, I like these conversations. I can align
• 30:17
  Speaker 1: with these conversations a lot more than the conversations that
• 30:21
  Speaker 1: I can have in the club, you know what I'm saying.
• 30:23
  Speaker 2: So I just started paying more attention and just.
• 30:24
  Speaker 1: Being more intentional overall with like the things I partake
• 30:28
  Speaker 1: in during the week, the things that I want to
• 30:30
  Speaker 1: talk about sit and discuss, and then you just realize
• 30:32
  Speaker 1: a lot of things just lack substance. It's like I
• 30:35
  Speaker 1: don't want to keep feeding stuff like that. That's not
• 30:37
  Speaker 1: helping me grow. So I just started doing a lot
• 30:39
  Speaker 1: of clipping, Like I had to start clipping, and.
• 30:43
  Speaker 2: It's just it's been working for me.
• 30:44
  Speaker 1: It's a little you know, you get a little bored sometimes,
• 30:47
  Speaker 1: but I think being bored is good.
• 30:49
  Speaker 4: The clipping. You just start ghosting people.
• 30:52
  Speaker 1: Yeah, it's simple, it's but it's it's like a mutual.
• 30:57
  Speaker 1: It's mutual because it's like if I'm not nobody's going
• 30:59
  Speaker 1: to keep blowing when you up. After you just they
• 31:01
  Speaker 1: realized that, Okay, she's not responding, you know, so it's like,
• 31:04
  Speaker 1: all right, it's over it.
• 31:06
  Speaker 3: How's the reception when you walk? Because you do have partners,
• 31:09
  Speaker 3: and I wonder how you approach that.
• 31:11
  Speaker 5: How has the reception been I guess since we last
• 31:14
  Speaker 5: saw you, right, So obviously it's been growth in business,
• 31:17
  Speaker 5: obviously has been growth in you. On the personal side.
• 31:19
  Speaker 5: Are partners looking at you differently? Are they approaching you differently?
• 31:22
  Speaker 5: Are they taking you more serious than who they thought
• 31:25
  Speaker 5: they were seeing on social media back then?
• 31:27
  Speaker 1: Absolutely? So that that also plays a part, And like
• 31:31
  Speaker 1: everything has to change around me because I'm now dealing
• 31:34
  Speaker 1: with people that are way more skilled, way more They
• 31:38
  Speaker 1: got way more years, way more leverage. So it's like,
• 31:41
  Speaker 1: in order for me to be taking that serious, I
• 31:43
  Speaker 1: have to show up like that, and you know, I'm
• 31:46
  Speaker 1: still young. In turn, I'm not saying I'm not so
• 31:50
  Speaker 1: things happen, but I'm just that That's why I spoke
• 31:52
  Speaker 1: about earlier, like just me becoming more skilled and knowledgeable
• 31:56
  Speaker 1: so that I could show up and know exactly what
• 31:57
  Speaker 1: I'm talking about, and when I'm agreeing to think, I
• 32:00
  Speaker 1: know what I'm agreeing to. So it's just all about,
• 32:02
  Speaker 1: you know, kind of studying the things that you want
• 32:05
  Speaker 1: to stand behind.
• 32:07
  Speaker 4: Okay, how do you balance because obviously you're a very
• 32:10
  Speaker 4: intelligent person, but obviously you know, like you said, you're
• 32:13
  Speaker 4: a young intern as well, right, and you are an influencer, right,
• 32:17
  Speaker 4: and you know, sexuality might be part of that as
• 32:20
  Speaker 4: far as like how you could dress as a certain
• 32:21
  Speaker 4: times stuff like that. So when you are dealing in
• 32:23
  Speaker 4: corporate environments or dealing with you know, men or even women, right, Like,
• 32:27
  Speaker 4: how do you balance that because that's not something that
• 32:30
  Speaker 4: men have don't have to worry about. We don't have
• 32:32
  Speaker 4: to worry about like how somebody's looking at us if
• 32:34
  Speaker 4: they're sexually objectifying us. Right, what's your thought as you
• 32:39
  Speaker 4: get older, Like how do you think about those things
• 32:43
  Speaker 4: as like balancing your online persona and then being a mother,
• 32:49
  Speaker 4: being a business woman and being respected.
• 32:53
  Speaker 1: I think that just has to do with morals and
• 32:56
  Speaker 1: just how you're raised and how you carry yourself as
• 32:58
  Speaker 1: a woman. Uh cause at the end of the day,
• 33:01
  Speaker 1: I like I said, I'm young at her, you know,
• 33:03
  Speaker 1: I just that's just what it is. But I just
• 33:05
  Speaker 1: I know when to switch things on and off, and
• 33:08
  Speaker 1: all of the partners that I have there men, they're
• 33:10
  Speaker 1: all men. I don't have any like women partners on
• 33:13
  Speaker 1: my team. Yet I'm actually in communication with one. She's
• 33:17
  Speaker 1: it's actually crazy how this just came about. But she's
• 33:20
  Speaker 1: also she's actually trying to buy one of my companies.
• 33:23
  Speaker 1: So she's a lady, and I am just so stunned
• 33:26
  Speaker 1: to just hear more from her. So that's something exciting
• 33:29
  Speaker 1: that's happening right now. But everyone's men, and I think
• 33:33
  Speaker 1: I know how to respect myself and respect others to
• 33:35
  Speaker 1: where I'm not trying to like give off certain energies.
• 33:38
  Speaker 1: So it's just all about, you know, balance and knowing
• 33:41
  Speaker 1: when I think social media is a whole different person
• 33:44
  Speaker 1: from how I show up in the real world. A
• 33:46
  Speaker 1: lot of people don't even know I can have these
• 33:48
  Speaker 1: type of conversations just because of what I post. So
• 33:51
  Speaker 1: I do have like different outlets, like I got back
• 33:53
  Speaker 1: onto YouTube where I just get on there and talk
• 33:54
  Speaker 1: about like business, I talk about everything on YouTube. But
• 33:57
  Speaker 1: it just lets people see a different version of me
• 33:59
  Speaker 1: that they don't just see off of a picture that
• 34:03
  Speaker 1: or a clip or a Instagram post, you know. So
• 34:06
  Speaker 1: there's so much more substance, and I think you just
• 34:09
  Speaker 1: have to if you know, you know, it's one of
• 34:10
  Speaker 1: those type of things.
• 34:12
  Speaker 5: We just had a conversation with Pinky Cole and kind
• 34:15
  Speaker 5: of demisifying some of the myths of having a business
• 34:18
  Speaker 5: selling a business. At the time we first met you,
• 34:21
  Speaker 5: it was creating a business. Now, this conversation that maybe
• 34:24
  Speaker 5: somebody's interested in investing in the business or acquiring the business, did.
• 34:30
  Speaker 3: You prepare for that?
• 34:31
  Speaker 5: Is that something that was on your mind or it's
• 34:33
  Speaker 5: just been an opportunity that's been presented, and hey, let's
• 34:36
  Speaker 5: see what.
• 34:36
  Speaker 3: This is about.
• 34:38
  Speaker 2: It was never something that I thought of.
• 34:41
  Speaker 1: I just it's just one of those things that it's like,
• 34:43
  Speaker 1: you don't get to that point where somebody really wants
• 34:46
  Speaker 1: to buy your company. So now I've been thinking about
• 34:49
  Speaker 1: it with all my companies because I'm like, dang, if
• 34:51
  Speaker 1: this is here already, just imagine where the other ones
• 34:55
  Speaker 1: are going to go, you know. So I never thought
• 34:58
  Speaker 1: about it up until recently. So I can't say I'm
• 35:00
  Speaker 1: going to do it, but it is something that I've
• 35:02
  Speaker 1: been in conversation about.
• 35:04
  Speaker 2: But it's like, these are my.
• 35:05
  Speaker 1: Babies, especially way a minute it's like I built this,
• 35:09
  Speaker 1: like I didn't have any venture capital, I didn't have
• 35:12
  Speaker 1: anybody giving me a blessing.
• 35:14
  Speaker 2: I didn't have like this was something I built.
• 35:16
  Speaker 1: So to say I.
• 35:18
  Speaker 2: Want to get rid of it, it's just like, how's
• 35:20
  Speaker 2: that does?
• 35:21
  Speaker 1: How's that going to look for me?
• 35:24
  Speaker 4: How important is it to put creators because you're also
• 35:27
  Speaker 4: a content creator as well to really, you know, maximize
• 35:32
  Speaker 4: the audience because a lot of people have followers and
• 35:35
  Speaker 4: they don't they're.
• 35:36
  Speaker 3: Not making any money.
• 35:37
  Speaker 4: Like you have followers, but you have businesses and you
• 35:41
  Speaker 4: know you're targeting, you know, but it's not it is
• 35:44
  Speaker 4: a thin line because you don't want to become too salesy.
• 35:47
  Speaker 4: Then people are like, that's not why I originally followed
• 35:49
  Speaker 4: the person. So how important is that? And how do
• 35:52
  Speaker 4: you balance as far as running a business promoting your business?
• 35:57
  Speaker 4: But it's not overdoing it the point where it looks
• 36:00
  Speaker 4: like it's just to ad every single day.
• 36:05
  Speaker 2: You gotta just feed feed everything.
• 36:09
  Speaker 1: So I like to just show lifestyle. I like to
• 36:12
  Speaker 1: show me being a mom. It's so many layers to me,
• 36:15
  Speaker 1: so I think it's important to just show everything. But
• 36:19
  Speaker 1: you know, of course, not like everything, but everything in moderation,
• 36:24
  Speaker 1: do everything in moderation. So you might not get a
• 36:26
  Speaker 1: cooking video every night, but I'm gonna just sprinkle it
• 36:29
  Speaker 1: in there that like, oh shoot she could cook too,
• 36:31
  Speaker 1: Oh shoot, she actually has a relationship with her son.
• 36:34
  Speaker 1: It's you know what I'm saying. So it's like just
• 36:36
  Speaker 1: kind of giving them every layer in pieces and not
• 36:39
  Speaker 1: just overly just focusing on my businesses, because honestly, that's
• 36:43
  Speaker 1: how I would I wish it could be like that
• 36:45
  Speaker 1: where I only got to get on to post my businesses.
• 36:47
  Speaker 1: But now it's set up to where people don't want
• 36:50
  Speaker 1: to buy into you unless they feel like they genuinely
• 36:52
  Speaker 1: know you.
• 36:52
  Speaker 3: Well.
• 36:52
  Speaker 4: I think that's the thing. I think you Pinky Tabitha Brown,
• 36:57
  Speaker 4: different people, but it's similar. People buy into the person.
• 37:00
  Speaker 4: They're buying it to the person first, yeah, and then
• 37:04
  Speaker 4: the product second, right where they actually you're showing your life,
• 37:07
  Speaker 4: You're showing you know, Okay, this is my son, this
• 37:10
  Speaker 4: is this, this is that, this is the mistakes I
• 37:12
  Speaker 4: made with real estate, and now it's enduring to the
• 37:15
  Speaker 4: hearts of people. I think that's important for content creators
• 37:18
  Speaker 4: to know, Like especially I think obviously a lot of
• 37:20
  Speaker 4: women and people are following them for guidance because they
• 37:24
  Speaker 4: feel like they know the person, they really have an
• 37:26
  Speaker 4: emotional attachment. It's easier from a business standpoint than to
• 37:30
  Speaker 4: just say, Okay, this is a transactional relationship.
• 37:34
  Speaker 1: Yeah, And it's actually getting a little harder nowadays because
• 37:37
  Speaker 1: it's like if you're not showing everything, they either gonna
• 37:41
  Speaker 1: bully you to say everything or show everything, or they
• 37:44
  Speaker 1: just gonna start rocking with you. So it's just a
• 37:47
  Speaker 1: lot being a content creator or an entrepreneur now with
• 37:51
  Speaker 1: your face on the brand, because it's like they want more.
• 37:54
  Speaker 1: It's like, why you want us to buy?
• 37:57
  Speaker 2: Show us everything.
• 37:58
  Speaker 1: And I think that's the battle that I'm dealing with
• 38:00
  Speaker 1: now because it's like I can't get on social media
• 38:03
  Speaker 1: every day with y'all and talk to y'all like I
• 38:04
  Speaker 1: don't have it in me. I'll post a YouTube video
• 38:06
  Speaker 1: and they're like, this is not long enough twenty minutes.
• 38:09
  Speaker 2: I'm like, hold on, like being glad.
• 38:11
  Speaker 1: I'm giving y'all the twenty minutes because I and I
• 38:13
  Speaker 1: like to do all my editing everything myself, so it's
• 38:16
  Speaker 1: like y'all better take what I'm giving y'all. But it's
• 38:19
  Speaker 1: like they just it's never enough, but it works, you
• 38:21
  Speaker 1: know because those people that eventually turns into a sale.
• 38:25
  Speaker 3: So is there any intentionality in that? When you think
• 38:28
  Speaker 3: of how long people have been watching you.
• 38:31
  Speaker 5: Those young women are now mothers, they work nine to five,
• 38:37
  Speaker 5: they got the twenty minute video. So you're living in
• 38:40
  Speaker 5: a life and they're growing and living in a life too.
• 38:42
  Speaker 5: Is it intentionality?
• 38:43
  Speaker 3: Yeah?
• 38:43
  Speaker 5: I do cook, I have to feed my son and
• 38:45
  Speaker 5: he has to have bad We might have to read
• 38:46
  Speaker 5: a book tonight. They're doing that in their real lives
• 38:49
  Speaker 5: as well as they're growing. Is their intentionality to show like, hey,
• 38:53
  Speaker 5: my audience, you can grow.
• 38:54
  Speaker 3: We're all growing in this space together.
• 38:56
  Speaker 1: I wouldn't say there's intention I just think I like
• 38:58
  Speaker 1: to show people that I'm real, I'm human, I am
• 39:02
  Speaker 1: not perfect. I make mistakes, and I like to just
• 39:05
  Speaker 1: document everything because I like to look back and reflect
• 39:09
  Speaker 1: on my growth myself. And the only reason I really
• 39:11
  Speaker 1: started YouTube is because one day it was Lent and
• 39:14
  Speaker 1: I gave up social media for Lent. So I wasn't
• 39:17
  Speaker 1: on social media Monday through Thursday. So Monday through thursdays,
• 39:20
  Speaker 1: I just would like lock in with my bot data, studying,
• 39:25
  Speaker 1: just my business so it just gave me more time
• 39:28
  Speaker 1: to sit and ponder on the things that I actually
• 39:31
  Speaker 1: enjoyed doing. So I started going down my YouTube and
• 39:34
  Speaker 1: just looking at my first video of me releasing my brand,
• 39:38
  Speaker 1: I'm like, dang, I didn't have so many other releases
• 39:42
  Speaker 1: that I never even captured, and I'm just like, living
• 39:45
  Speaker 1: my life existing things need to start being back documented because.
• 39:51
  Speaker 2: My life too lit to not be documented.
• 39:53
  Speaker 1: So I'm like, you know what, I'm about to just
• 39:55
  Speaker 1: prop my phone up and just start back talking. Because
• 39:57
  Speaker 1: just watching that video of me when I first released,
• 39:59
  Speaker 1: it made four hundred thousand and sales within.
• 40:01
  Speaker 2: Like two hours, Like that's fire.
• 40:03
  Speaker 1: That's what people want to see from then to now,
• 40:06
  Speaker 1: like and it just it just inspired me so much.
• 40:08
  Speaker 2: So I just got back on YouTube.
• 40:11
  Speaker 4: What have you learned from being a leader in the
• 40:13
  Speaker 4: last couple of years? Right, Like with's some of the
• 40:15
  Speaker 4: leadership lessons that you've you've learned as a CEO.
• 40:20
  Speaker 1: I think you have to do what works for you.
• 40:22
  Speaker 1: That's like the biggest lesson. Stop looking at other people's
• 40:26
  Speaker 1: journeys and thinking that yours is going to look like that,
• 40:28
  Speaker 1: because it's we're all different. We're all gonna go through
• 40:32
  Speaker 1: things differently. It's just everybody just got a different story.
• 40:36
  Speaker 1: So I think that's the main thing. And then also
• 40:38
  Speaker 1: focusing on my campaign, focusing on my community, and stop
• 40:42
  Speaker 1: worrying about the outside noise. I think I at one
• 40:46
  Speaker 1: point I got like way too caught up in like
• 40:48
  Speaker 1: what everybody is saying, the criticism, the scrutiny, and it's
• 40:51
  Speaker 1: like that will stop.
• 40:53
  Speaker 2: You from making so much money.
• 40:54
  Speaker 1: For instance, I had this stripe outfit that I was releasing,
• 40:59
  Speaker 1: and I always loved to tease my pieces, So when
• 41:01
  Speaker 1: I teased my piece the outfit, I got so much backlash,
• 41:05
  Speaker 1: like we're people wearing this too. Ain't nobody wearing this
• 41:08
  Speaker 1: to the club?
• 41:08
  Speaker 2: Where are you supposed to wear this?
• 41:10
  Speaker 1: And that outfit sold out and I had to restock
• 41:13
  Speaker 1: it because it did so well, and now they got
• 41:15
  Speaker 1: all these dupes of the outfit and everybody begging me
• 41:18
  Speaker 1: to restock it. But like that just goes to show say,
• 41:20
  Speaker 1: for instance, I would have posted that snippet or that
• 41:22
  Speaker 1: sneak peek, and because the comments they were so bad, y'all,
• 41:25
  Speaker 1: like I was like, maybe y'all should start production on this,
• 41:27
  Speaker 1: like it was bad. I never questioned an outfit as
• 41:30
  Speaker 1: much as I questioned that one, and I was like, no,
• 41:33
  Speaker 1: I'm standing on it. I like it this, I actually
• 41:36
  Speaker 1: like it. And we about to make this a trend
• 41:38
  Speaker 1: to wear collar shirts in the club.
• 41:41
  Speaker 2: And what did we do? The girls started wearing collar
• 41:44
  Speaker 2: shirts everywhere in the club. Yeah.
• 41:49
  Speaker 1: But yeah, so it's like you just you gotta block
• 41:53
  Speaker 1: that out because you'll lose so much money listening to
• 41:55
  Speaker 1: what people with no credentials got to say, Yeah.
• 41:59
  Speaker 3: People who've done that thing usually have the most to say.
• 42:01
  Speaker 5: Literally, we we've watched the pop ups, they evolved, right,
• 42:06
  Speaker 5: I remember the pink truck and the line wrapped around
• 42:11
  Speaker 5: four blocks. Maybe more could be undershooting it. Where are
• 42:15
  Speaker 5: we at now in terms of pop ups?
• 42:17
  Speaker 3: Are there going to be more?
• 42:18
  Speaker 5: Is their potential like for a brick and mortar, so
• 42:21
  Speaker 5: people can come to the store and maybe running to you,
• 42:24
  Speaker 5: maybe see you like what we think in.
• 42:26
  Speaker 1: Terms of that So twenty twenty six, I wrote on
• 42:29
  Speaker 1: my board back in twenty twenty four, twenty twenty six,
• 42:32
  Speaker 1: I want to do more pop ups, but I know
• 42:33
  Speaker 1: what's going to take time as far as inventory and
• 42:36
  Speaker 1: having inventory for e comm and having inventory for an
• 42:38
  Speaker 1: actual store front. I wasn't there yet. Now I'm able
• 42:42
  Speaker 1: to do these things. So I'm having a pop up,
• 42:45
  Speaker 1: my first one, which is actually going to be powered
• 42:47
  Speaker 1: by Shopify, and soho. The end of well coming up
• 42:51
  Speaker 1: soon I'm not gonna say exactly okay, but coming up
• 42:54
  Speaker 1: really soon, and I'm excited. I think it's gonna be
• 42:57
  Speaker 1: so big it's going to inspire me to actually one
• 43:00
  Speaker 1: day want to brick and mortar. But right now, I
• 43:02
  Speaker 1: just don't like the overhead the thought of it.
• 43:04
  Speaker 2: So eCOM is just the easiest way.
• 43:07
  Speaker 4: You're thinking, like a hybrid model where it's just it's
• 43:09
  Speaker 4: in other stores, not necessarily your own store, but like
• 43:13
  Speaker 4: you know, another retail store.
• 43:16
  Speaker 1: Definitely would have it. Definitely that's easier, but it's also
• 43:21
  Speaker 1: like that's a whole nother ball game with inventory and
• 43:26
  Speaker 1: breaking up the percentage and having mass quantities to go
• 43:30
  Speaker 1: global to all the different stores. But it is definitely
• 43:33
  Speaker 1: something I want to work towards.
• 43:36
  Speaker 5: What takes the most focused right now for you? Is
• 43:39
  Speaker 5: it the Wait a Minute brand? Is it cosmetics? Is
• 43:42
  Speaker 5: it obviously social media? Motherhood is always going to be
• 43:45
  Speaker 5: part of it. But what takes the most chunk of
• 43:48
  Speaker 5: your time right now?
• 43:49
  Speaker 1: Motherhood for sure the absolute most, because I think that
• 43:53
  Speaker 1: is my biggest priority out of everything, because that's the
• 43:57
  Speaker 1: reason why I even go so hard with my busines.
• 44:00
  Speaker 2: This is because of my son.
• 44:02
  Speaker 1: I want him to always have the same life, no
• 44:04
  Speaker 1: matter if it's from dad mom, Like I want you
• 44:07
  Speaker 1: to be able to vouch for both your parents. So
• 44:09
  Speaker 1: I'm real big one just giving him everything as well.
• 44:13
  Speaker 1: But they all like my As far as businesses, I
• 44:17
  Speaker 1: give all of them the same attention. But having partners
• 44:21
  Speaker 1: helped a whole lot. I could genuinely say.
• 44:23
  Speaker 4: That what do you what do you see as far
• 44:30
  Speaker 4: as the future, Like, you've done that, You've done the beauty,
• 44:33
  Speaker 4: you've done the fashion. Is there another industry that you
• 44:37
  Speaker 4: particularly want to go into?
• 44:39
  Speaker 1: Well, Feminine care was one of the main ones I
• 44:41
  Speaker 1: wanted to tap into because just everything that I use
• 44:44
  Speaker 1: on a day to day I want to be a
• 44:46
  Speaker 1: part of a business in some way, shape or form,
• 44:49
  Speaker 1: And I think that is part of my purpose here
• 44:52
  Speaker 1: of like helping other people grow their businesses.
• 44:55
  Speaker 2: So even if it's just me.
• 44:57
  Speaker 1: Partnering up with or having my own like that's but
• 45:01
  Speaker 1: as far as beauty and wait a minute, and clothing,
• 45:03
  Speaker 1: I'm done. I don't want any more like personal brands
• 45:06
  Speaker 1: of my own, but next will be collapsed like girl
• 45:09
  Speaker 1: Wipes that is a new feminine care brand. The opportunity
• 45:12
  Speaker 1: is brought to me, and they came to me because
• 45:16
  Speaker 1: these are already some guys that have established businesses and
• 45:20
  Speaker 1: they had this idea and they wanted somebody like me
• 45:22
  Speaker 1: to just come in and kind of be the face
• 45:24
  Speaker 1: of it, but also help with product development, formulation, make
• 45:29
  Speaker 1: sure it was really something that will Ma can stand behind.
• 45:32
  Speaker 1: So once I like tested out the products, we got
• 45:34
  Speaker 1: on a call. They offered me to just be the
• 45:37
  Speaker 1: face of it and I would get a smaller percentage,
• 45:40
  Speaker 1: or I can invest more money than everybody and get
• 45:43
  Speaker 1: a bigger.
• 45:44
  Speaker 2: Chunk of the company.
• 45:45
  Speaker 1: And of course I invested, so it's kind of like
• 45:49
  Speaker 1: our company now. But that was a field I really
• 45:52
  Speaker 1: wanted to partake in feminine care.
• 45:55
  Speaker 3: That's a good one.
• 45:56
  Speaker 5: You did partake in another field that we are familiar with,
• 46:00
  Speaker 5: which is media podcasting. We were watching the show. Talk
• 46:05
  Speaker 5: about what you've learned from that experience, the trials and tribulations. Yeah,
• 46:11
  Speaker 5: and what came out of that, right, Obviously we saw
• 46:15
  Speaker 5: the show. I mean we had some success. It was
• 46:19
  Speaker 5: I mean, this is a little bit more difficult than
• 46:21
  Speaker 5: most people think.
• 46:22
  Speaker 2: Yeah, so you have to play the long game with
• 46:26
  Speaker 2: the podcast.
• 46:27
  Speaker 1: I think we wanted that instant gratification when doing it,
• 46:30
  Speaker 1: and we just weren't consistent enough to.
• 46:33
  Speaker 2: See it being something that was actually lucrative.
• 46:36
  Speaker 1: So we kind of just film when we wanted to,
• 46:38
  Speaker 1: not because we want to keep this going. I think
• 46:41
  Speaker 1: it just became something that was fun at first, and
• 46:44
  Speaker 1: then it's like now our production team like, no, y'all
• 46:46
  Speaker 1: have to film here. It's like, now I feel like
• 46:48
  Speaker 1: a job. Now it's not fun. No more y'all taking
• 46:51
  Speaker 1: the fun out of it. So now when we film
• 46:52
  Speaker 1: and you feel that energy of us feeling like we
• 46:54
  Speaker 1: don't want to be there, and I didn't like how
• 46:56
  Speaker 1: it made us feel. So we were like film episodes
• 46:58
  Speaker 1: like we're not dropping it. You could tell we didn't
• 47:00
  Speaker 1: want to be there. So I just learned that like
• 47:03
  Speaker 1: the podcast where it's beautiful, you could really build solid
• 47:06
  Speaker 1: communities because we just was it was a whole thing
• 47:08
  Speaker 1: when we had our podcast, and it's like was really
• 47:10
  Speaker 1: being consistent, but it's a whole nother world it is.
• 47:15
  Speaker 4: Do you say do you see yourself ever going back
• 47:17
  Speaker 4: to that potentially.
• 47:18
  Speaker 1: Or well, no, we're not done with it.
• 47:20
  Speaker 2: We just have to prioritize it.
• 47:21
  Speaker 3: It took a break.
• 47:22
  Speaker 1: We just took a little break. We take breaks all
• 47:24
  Speaker 1: the time. Maybe our break to be a little too long.
• 47:30
  Speaker 1: But seasons, okay, seasons. It's just not the season for
• 47:34
  Speaker 1: the podcast right now. But no, we're not done with it.
• 47:37
  Speaker 4: So you invested it in an effeminine care product. Is
• 47:40
  Speaker 4: that something that's like investing? Is that you're getting into investing?
• 47:44
  Speaker 1: Yes, well, I feel like real estate kind of just
• 47:47
  Speaker 1: opened my eyes up to wanting to keep doing it
• 47:50
  Speaker 1: because it's so important to just have sot like different
• 47:53
  Speaker 1: streams of income and not just depend on my beauty
• 47:57
  Speaker 1: brand or my clothing brand because it's like it's all
• 47:59
  Speaker 1: everything is seasonal. You know, you're gonna have your highs
• 48:02
  Speaker 1: your lows. But I need something that's always generating money,
• 48:05
  Speaker 1: you know what I'm saying, aside from my businesses.
• 48:08
  Speaker 2: So I'm always up to invest.
• 48:10
  Speaker 3: How are you?
• 48:11
  Speaker 5: I mean again, this is tough, especially when you're younger.
• 48:15
  Speaker 5: How are you managing money right? Because it's good to
• 48:17
  Speaker 5: earn it, but keeping is more important. Having to be
• 48:21
  Speaker 5: sustainable is even more important. Is there an advisor? Are
• 48:26
  Speaker 5: you figuring this thing out or is it like a
• 48:28
  Speaker 5: group of people that are managing it for you? Like,
• 48:31
  Speaker 5: how are you going about the idea of making sustainable
• 48:35
  Speaker 5: wealth of them?
• 48:36
  Speaker 1: So I have a CPA slash financial advisor that just
• 48:41
  Speaker 1: kind of helps me keep everything afloat and make sure
• 48:44
  Speaker 1: that I'm not making like bad decisions. Even when it
• 48:46
  Speaker 1: comes to investing, I kind of run everything by him
• 48:49
  Speaker 1: before doing so. And then I also have like accounts
• 48:51
  Speaker 1: to where like I cannot touch this and it's building
• 48:53
  Speaker 1: interest over time. So just doing the right thing with
• 48:56
  Speaker 1: my money, also paying myself out and stick to this
• 49:02
  Speaker 1: monthly spend that I have and not going over that.
• 49:05
  Speaker 1: That also helps a lot.
• 49:06
  Speaker 3: But she good with that?
• 49:09
  Speaker 4: Sure?
• 49:10
  Speaker 1: Am I good with that?
• 49:11
  Speaker 3: Good with that?
• 49:12
  Speaker 1: Oh yeah, I'm really good with that. I save money.
• 49:16
  Speaker 1: A lot of people think I just spend spend spend,
• 49:18
  Speaker 1: but like I wear my clothes a lot more than
• 49:20
  Speaker 1: what she did when I first started, like almost five
• 49:23
  Speaker 1: years Oh yeah, oh yeah, no, she's stiff. I've learned
• 49:26
  Speaker 1: so much. I used to really like spend, spend, spend, spend,
• 49:29
  Speaker 1: but like a lot of stuff that I was in
• 49:31
  Speaker 1: like jewelry and stuff I don't I've converted over to
• 49:34
  Speaker 1: more cleaner jewelry, Like I'm not doing all the chains,
• 49:37
  Speaker 1: the watches, Like, I don't care about that stuff no more.
• 49:39
  Speaker 1: So it's a lot easier to save money now because
• 49:41
  Speaker 1: all that stuff. You realize three years you don't spend
• 49:44
  Speaker 1: a million dollars on chains and watches. So I don't
• 49:47
  Speaker 1: have to do that anymore. And I wear my clothes.
• 49:50
  Speaker 1: Before I wasn't wearing my clothes. So now I'm buying
• 49:52
  Speaker 1: Chanelle clothes, Gucci. I'm I'm trying to keep up, but
• 49:57
  Speaker 1: I just realized now the order I get make that
• 50:00
  Speaker 1: Wait a minute, I'm not buying all that stuff no more.
• 50:03
  Speaker 2: I'm'a just remake it, make.
• 50:05
  Speaker 1: It my own.
• 50:07
  Speaker 4: You from Savannah originally man, Yes, Floyd from there. Congratulations
• 50:12
  Speaker 4: to her she got drafted last year.
• 50:13
  Speaker 2: Yes.
• 50:15
  Speaker 4: Coming from a smaller town to Atlanta, being an entrepreneur,
• 50:19
  Speaker 4: a black entrepreneur in Atlanta, how has that shaped your mindset?
• 50:21
  Speaker 4: Because that's this is kind of like the mecca of
• 50:24
  Speaker 4: a black business in America, So like, how how is
• 50:28
  Speaker 4: that like living in Atlanta? How has that shaped you
• 50:31
  Speaker 4: as an entrepreneur.
• 50:33
  Speaker 1: So I originally moved from Savannah to move to Atlanta
• 50:36
  Speaker 1: to open up a hair salon. That was like the
• 50:38
  Speaker 1: only reason I came here cause I wanted a business here.
• 50:42
  Speaker 1: So when I moved here, I got the hair salon.
• 50:46
  Speaker 1: I guess the hair salon was not in good shape.
• 50:50
  Speaker 1: And I got a DM from a fake page, like
• 50:53
  Speaker 1: I don't know who. I guess it was the previous
• 50:56
  Speaker 1: owner of the salon, but she didn't want her face
• 50:58
  Speaker 1: on it. So she wrote me from a fake page
• 51:01
  Speaker 1: and she's like, do not do it. I know you
• 51:04
  Speaker 1: have the money. They know you have the money, but
• 51:06
  Speaker 1: that place is gonna cost you way more to fix
• 51:09
  Speaker 1: than you thinking that you will make a return on
• 51:12
  Speaker 1: this investment. So I said, okay, beck I literally listened
• 51:17
  Speaker 1: cause I'm like that fake page. It was like three
• 51:20
  Speaker 1: in the morning, and it's like, how does she even
• 51:21
  Speaker 1: know I was signing the lease? So I woul guess
• 51:23
  Speaker 1: it's just like talk that like oh somebody brought the
• 51:25
  Speaker 1: space whatever whatever. So and I was gonna I wasn't
• 51:28
  Speaker 1: written it. I mean I wasn't purchasing it. I was
• 51:30
  Speaker 1: gonna lease it. So I ended up not doing the
• 51:34
  Speaker 1: salon and I just focused on my hair business, and
• 51:37
  Speaker 1: I just knew that Atlanta was just gonna be home
• 51:40
  Speaker 1: for me.
• 51:41
  Speaker 2: So I just made the best out of it.
• 51:42
  Speaker 1: And that's when I took some time off after loyal
• 51:46
  Speaker 1: having my baby. Just kind of strategized that whole time
• 51:49
  Speaker 1: of me being pregnant. And then his birthday is February eighteenth,
• 51:53
  Speaker 1: and then my first Wait a Minute launch was September
• 51:55
  Speaker 1: twenty fifth, twenty twenty one, So just kind of.
• 52:00
  Speaker 2: Relied on Atlanta for my place of business, the.
• 52:06
  Speaker 3: Great City of Atlanta.
• 52:07
  Speaker 1: Yeah, theseis.
• 52:11
  Speaker 4: Right before the next day.
• 52:13
  Speaker 3: Yeah, yeah, pisces man. Really Yeah, he's a February pieces marchpices.
• 52:21
  Speaker 5: When you think of succession, right, this is something obviously
• 52:24
  Speaker 5: you're creating a brand. You're talking about legacy. A lot
• 52:27
  Speaker 5: of times we do it for our kids, but in
• 52:32
  Speaker 5: the return, our kids may not want to do what
• 52:34
  Speaker 5: the business is. Are you keeping him around the business
• 52:37
  Speaker 5: so he can see what entrepreneurship is at a very
• 52:39
  Speaker 5: young age? And how do you the idea of always providing,
• 52:47
  Speaker 5: always providing? Do you think we're taking something away from
• 52:50
  Speaker 5: our kids by always giving, right, they'll miss the grit,
• 52:53
  Speaker 5: the hard work, the having to maybe go to Atlanta.
• 52:56
  Speaker 3: To try to figure something out.
• 52:58
  Speaker 5: There's a balance there that I'm not even sure I've
• 53:01
  Speaker 5: figured out yet. I wonder what you're taking as a
• 53:03
  Speaker 5: mother of a young child around entrepreneurship.
• 53:06
  Speaker 1: So I did start Loyal his own business which is
• 53:09
  Speaker 1: called Fidell Kids, which is loyal in French. So he
• 53:13
  Speaker 1: is around it. He knows and then like he'll be like,
• 53:15
  Speaker 1: this is my stuff I'm wording and like he does
• 53:17
  Speaker 1: his like promo videos and stuff. But I wanted to
• 53:22
  Speaker 1: introduce it to him, but I don't think because I
• 53:23
  Speaker 1: asked hi him, like are you going to be an entrepreneur?
• 53:25
  Speaker 2: And he's like, I'm going to be a rapper.
• 53:28
  Speaker 5: I'm like, where do you get that idea?
• 53:31
  Speaker 1: When he gets that, bro I'm like, okay, a rapper.
• 53:34
  Speaker 1: I'm like, you don't want to have your own company?
• 53:37
  Speaker 1: Like I want to be a rapper And he's like,
• 53:39
  Speaker 1: or if I'm not gonna be a rapper, I'll be actor.
• 53:40
  Speaker 1: So I'm like okay, But I do think they're still
• 53:44
  Speaker 1: so young, so it's like we can't have him.
• 53:46
  Speaker 2: We're gonna have him do and he's against money.
• 53:49
  Speaker 1: I always try to brob him with money.
• 53:50
  Speaker 2: He like I can't be bought. That's his favorite thing
• 53:52
  Speaker 2: to say to me.
• 53:53
  Speaker 1: Like I'm like, here, I'll give you a hundred dollars,
• 53:55
  Speaker 1: you do this for me, Like he just don't care
• 53:57
  Speaker 1: about it. So I think the older he gets, the
• 53:59
  Speaker 1: more he'll start, you know, understanding the value of money.
• 54:02
  Speaker 1: But right now, it's like I.
• 54:03
  Speaker 2: Don't make them work for nothing.
• 54:05
  Speaker 1: You know.
• 54:05
  Speaker 3: It's like.
• 54:07
  Speaker 1: Maybe when you like twelve teenager, Yeah, tween, I'll start,
• 54:13
  Speaker 1: you know, in order to go here or do this,
• 54:17
  Speaker 1: you have to do this or in order to you know.
• 54:20
  Speaker 2: So I just I haven't thought that far yet. Do
• 54:23
  Speaker 2: you feel bad about it?
• 54:24
  Speaker 3: I don't. I'm just trying to forgere out the balance.
• 54:26
  Speaker 5: It's like you don't you want your kids to work hard,
• 54:29
  Speaker 5: you want them to go through some tough times, but
• 54:33
  Speaker 5: you also wanted to provide for them, Like you worked
• 54:35
  Speaker 5: hard so you can provide. And I actually Harvey about this,
• 54:39
  Speaker 5: and I'm like, what's the balance?
• 54:40
  Speaker 3: He was like, I really don't know what it is? Yeah, right,
• 54:42
  Speaker 3: he said.
• 54:42
  Speaker 5: He compared it to walking on a tight rope, like
• 54:45
  Speaker 5: like we climb up that ladder, we look down, we
• 54:47
  Speaker 5: see how high it is, we keep going, we get
• 54:50
  Speaker 5: to the tight rope and we take one step at
• 54:53
  Speaker 5: the next step and the next step, and eventually we
• 54:56
  Speaker 5: might make it across.
• 54:57
  Speaker 3: But most times we're gonna fall.
• 54:59
  Speaker 5: Yeah, we're gonna fall, We're gonna get broken, We're gonna
• 55:01
  Speaker 5: fix ourselves, we're gonna get right back on the ladder,
• 55:04
  Speaker 5: climb up again, one step, one step, and you learn
• 55:07
  Speaker 5: something about that that whole journey where our kids is,
• 55:10
  Speaker 5: they'll climb up the ladder, they'll take one step. If
• 55:13
  Speaker 5: they fought as a safety net, right, they bounce outhing
• 55:16
  Speaker 5: right back and you have the safety net. So do
• 55:19
  Speaker 5: they miss the lessons of the fall?
• 55:23
  Speaker 4: Well, this is a proverb and like one of these
• 55:25
  Speaker 4: Arab countries and there's like four generations of men and
• 55:28
  Speaker 4: they's like the first generation of men he rode a camel,
• 55:32
  Speaker 4: the second generation he had a car, third generation he
• 55:35
  Speaker 4: had a plane, private plane. And the fourth generation is
• 55:38
  Speaker 4: gonna ride a camel. Because the first generation it was poor.
• 55:42
  Speaker 4: Second generation he just started to give money. The third
• 55:46
  Speaker 4: generation learned from the second generation, took it to the
• 55:49
  Speaker 4: next level. The fourth generation had no appreciation, so he
• 55:54
  Speaker 4: blew the money.
• 55:55
  Speaker 1: Anyone, Yeah, he got the money.
• 55:57
  Speaker 4: Unfortunately, the cycle cycle Yeah, wealth a lot of time,
• 56:01
  Speaker 4: so you don't appreciate it. My personal opinion is that
• 56:05
  Speaker 4: you don't want a kid to struggle, because then what's
• 56:07
  Speaker 4: the point. But they have to be a level of appreciation. Absolutely,
• 56:12
  Speaker 4: if you don't appreciate it, then it's actually gonna be harmful.
• 56:15
  Speaker 4: The money's actually gonna be harmful to a person that
• 56:17
  Speaker 4: has no appreciation for it, and it's only so long
• 56:20
  Speaker 4: before they actually make bad decisions. So I think that's
• 56:22
  Speaker 4: that's important parent. I don't think a parent's job is
• 56:25
  Speaker 4: to make their kids struggle. I think that a parent
• 56:27
  Speaker 4: job is to make their kid.
• 56:28
  Speaker 1: Appreciate appreciate it.
• 56:29
  Speaker 3: Yeah, it's a fine balance.
• 56:31
  Speaker 1: I think it's also just upbringing and how like the
• 56:34
  Speaker 1: morals and the whatever you're pushing into them is how
• 56:38
  Speaker 1: they're going to value it, you know what I'm saying,
• 56:40
  Speaker 1: or appreciate it. I don't think it's I don't think
• 56:43
  Speaker 1: it's necessary for even because we can just overly do so.
• 56:47
  Speaker 1: Now I'm like explaining to him when we go out
• 56:49
  Speaker 1: certain places, like no, we're not about to keep.
• 56:51
  Speaker 2: Door dashing every day because that is expensive.
• 56:54
  Speaker 1: We're gonna cook. He's starting to understand, like, Okay, well, yeah,
• 56:58
  Speaker 1: you're right, door Dash is expensive. I said up the
• 57:00
  Speaker 1: other day, I'm like, we just gonna door Jay, and
• 57:01
  Speaker 1: she said, did you just say it was expensive? So
• 57:03
  Speaker 1: like just breaking those things down to them early so
• 57:06
  Speaker 1: that they can grow up and be like, Okay, well
• 57:08
  Speaker 1: maybe I don't have to overindulge. You know, I think
• 57:10
  Speaker 1: everything is just moderation, like because I definitely tell him now, like, no,
• 57:16
  Speaker 1: you can't have that. Lord, you just got a toy yesterday.
• 57:18
  Speaker 1: I'm not buying you one today. So just kind of
• 57:20
  Speaker 1: implementing those boundaries. It's so important because if you don't,
• 57:24
  Speaker 1: they just gonna they're gonna take advantage as they should. Though.
• 57:28
  Speaker 1: I mean, if you're not set in no boundaries, it's like, yeah,
• 57:30
  Speaker 1: I want a toy today tomorrow, let me see an Amazon,
• 57:32
  Speaker 1: let me see Yeah, So no, I don't play that
• 57:35
  Speaker 1: no more. I used to though, I used to play that,
• 57:38
  Speaker 1: but now it's like he never gonna learn. And then
• 57:40
  Speaker 1: one day I say, no, he gonna be mad at me. No,
• 57:42
  Speaker 1: let me go ahead and start telling him now while
• 57:44
  Speaker 1: he's young and a sponge still, you can't get everything
• 57:46
  Speaker 1: you want.
• 57:47
  Speaker 4: That's when Eric Thomas hold us to it that he
• 57:49
  Speaker 4: you know Eric Thomas's motivational Uh, well, he's a motivational,
• 57:52
  Speaker 4: big time motivational speaker. But he said he has a
• 57:54
  Speaker 4: few different children. He said his youngest child, he made
• 57:56
  Speaker 4: a vital mistake because anytime that they he would get
• 58:00
  Speaker 4: get mad, he would get he would be afraid they
• 58:03
  Speaker 4: would get mad, so he would say no, then they
• 58:06
  Speaker 4: get mad and he would cave in, say that was
• 58:09
  Speaker 4: a mistake, and his like later on the later child,
• 58:14
  Speaker 4: he was more strict, and he said the strict child
• 58:18
  Speaker 4: is better in life. And the child that he would
• 58:21
  Speaker 4: give everything to cave then had more problems. So that
• 58:25
  Speaker 4: was his advice, was like, don't a lot of times
• 58:28
  Speaker 4: parents are like secretly afraid of their kids because they
• 58:32
  Speaker 4: don't want them to be mad. They want they want
• 58:34
  Speaker 4: to be their friend at all times. But it's like
• 58:36
  Speaker 4: sometimes you can't be their friend. You got to be
• 58:39
  Speaker 4: a strict parent. But you know, I think it's a
• 58:41
  Speaker 4: balance and act for all parents because there's no set blueprint,
• 58:44
  Speaker 4: Like there's no blueprint and be like this is how
• 58:45
  Speaker 4: because everybody's different, every parent is different. But it's kind
• 58:49
  Speaker 4: of like you just learn on the fly, especially if
• 58:50
  Speaker 4: you have success, like you know, you're just learning.
• 58:52
  Speaker 3: And attention.
• 58:53
  Speaker 4: That's another thing too, because even my son, right, like,
• 58:58
  Speaker 4: you have five times more far than I do, but
• 59:01
  Speaker 4: I put them on social media a lot, so people
• 59:03
  Speaker 4: recognize him. So there's benefits that he gets from life
• 59:06
  Speaker 4: from not just who his father is, for who he
• 59:08
  Speaker 4: actually is. That's a good thing, but that has to
• 59:12
  Speaker 4: be monitored because it's like, you didn't really earn.
• 59:15
  Speaker 2: This, I gave you a platform.
• 59:20
  Speaker 3: That's the exact reason why my daughter just got Instagram
• 59:22
  Speaker 3: last week. Really, yeah, and I think they like it.
• 59:25
  Speaker 3: I think she likes it.
• 59:27
  Speaker 5: No, no, no, no, she actually likes that she wasn't on
• 59:30
  Speaker 5: because I can watch when I walk into a space
• 59:33
  Speaker 5: if somebody recognizes me, it's almost like she almost like
• 59:37
  Speaker 5: she wants to be the person who she is without
• 59:40
  Speaker 5: them attached to me. So it's like it's both things, right, Like, yes,
• 59:45
  Speaker 5: there is the attention piece, but there's also the who
• 59:47
  Speaker 5: am I if you're not around you know what I mean.
• 59:49
  Speaker 3: It's interesting like that conversation.
• 59:52
  Speaker 1: I never thought about it like.
• 59:53
  Speaker 5: This, but even like the wealth conversation, Yes, parenting is tough,
• 59:57
  Speaker 5: but having wealth and parenting and especially when you're the
• 1:00:01
  Speaker 5: first generation, there really is no blueprint, and there's nobody
• 1:00:05
  Speaker 5: that you can look at and say, obviously, we're period,
• 1:00:07
  Speaker 5: so we can we're experiencing some of the same things.
• 1:00:09
  Speaker 5: But I told my son, I'm like, have you ever
• 1:00:11
  Speaker 5: seen your grandfather work? He's like, no, he sits on
• 1:00:14
  Speaker 5: the couch. But my dad worked for forty two years
• 1:00:17
  Speaker 5: and all he knows is his grandfather was a guy
• 1:00:19
  Speaker 5: that sat on the couch. And I'm like, no, I
• 1:00:20
  Speaker 5: learned a lot from him watching them the hard work.
• 1:00:22
  Speaker 5: So how do we pass that down?
• 1:00:24
  Speaker 3: Right?
• 1:00:24
  Speaker 5: So I'm like, now I'm having him interview his grandfather
• 1:00:27
  Speaker 5: about work.
• 1:00:29
  Speaker 3: Yeah.
• 1:00:29
  Speaker 5: Yes, So it helps him remember about how what work
• 1:00:33
  Speaker 5: was like, and it helps him get caught to speed
• 1:00:36
  Speaker 5: with Oh that's what it was you were doing. Okay,
• 1:00:39
  Speaker 5: it's not just watching MSNBC all day.
• 1:00:42
  Speaker 1: That's crazy.
• 1:00:43
  Speaker 3: How just grow up? Get that? Like?
• 1:00:46
  Speaker 4: Yeah, And it's they're friends too, Yeah, they're friends. Because
• 1:00:49
  Speaker 4: it's even my son. He has two sorts of friends.
• 1:00:51
  Speaker 4: He goes to private school, so his friends are rich.
• 1:00:53
  Speaker 4: Then he has the regular friends from the neighborhood and
• 1:00:55
  Speaker 4: they just regular people. So he had asked me something once,
• 1:00:59
  Speaker 4: He asked me something recently that I thought it was.
• 1:01:00
  Speaker 4: I didn't really I thought it was a little over
• 1:01:02
  Speaker 4: and above. And I'm like, any of your friends doing it?
• 1:01:05
  Speaker 4: And he's like, well, none of my friend's father is
• 1:01:08
  Speaker 4: a millionaire. Fair valid point, but that doesn't necessarily mean
• 1:01:15
  Speaker 4: that just because somebody has some level of success that
• 1:01:18
  Speaker 4: you're entitled to things either, you know, So, yeah, this is.
• 1:01:23
  Speaker 3: What you got to look forward to.
• 1:01:25
  Speaker 1: I'm like, oh god, I'm listening. I'm like, okay, I'm
• 1:01:30
  Speaker 1: thinking it's easy now, but you know he's still.
• 1:01:32
  Speaker 5: So yeah, yeah, I can't wait to buy his album.
• 1:01:37
  Speaker 1: Man, but no, he really into it. He's sitting in
• 1:01:41
  Speaker 1: the corner on his voice notes now he just he
• 1:01:43
  Speaker 1: freestyle free.
• 1:01:46
  Speaker 3: Crazy.
• 1:01:47
  Speaker 2: But yes, oh goodness.
• 1:01:50
  Speaker 4: Well, thank you for joining.
• 1:01:51
  Speaker 2: Us fun, Thank you for having this.
• 1:01:53
  Speaker 4: Was fun again. Let the people know anything that you
• 1:01:55
  Speaker 4: want to let them know, you know, the website, all
• 1:01:58
  Speaker 4: that information. I mean they already know.
• 1:02:01
  Speaker 3: No, and she lives.
• 1:02:09
  Speaker 1: I want to sound gimmicky, but of course you guys
• 1:02:12
  Speaker 1: can follow me on Instagram, Jade and Chives and everything
• 1:02:15
  Speaker 1: will be there.
• 1:02:16
  Speaker 3: That's it.
• 1:02:17
  Speaker 4: That's it, all right, guys, Thank you for rocking us.
• 1:02:19
  Speaker 4: To see you next week. Peace.
• 1:02:20
  Speaker 3: Peace,