Unexpected Revenue From a Letter to Apple!
Rob’s comments are in italicsDerek’s comments are in normal font
You were telling me about a letter you wrote to Apple once that generated a lot of revenue...
Being an Apple dealer was possible as a small player once, although they rapidly weeded out those not operating at their desired scale. My letter aimed to retain my dealership, which provided a tidy revenue. Apple relayed the contents of the letter to someone else who provided substantial business and opened many doors.
In the late 70s, I partnered in an Apple dealership until discovering my main co-director was dishonest, prompting…
The skinny
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