Another Canadian Icon Gone! History Sold - What's Next?
Canada just lost a piece of its history. The Hudson’s Bay Company - the oldest business in the country, with over 350 years of legacy - has shut its doors. But what does that really mean? Is The Bay truly gone, or is something bigger happening behind the scenes?In this debut guest episode of Canada Off Script, Randall Arsenault sits down with Howard Gold, a seasoned brand and marketing expert, to break down the recent sale of The Bay’s marketing rights to Canadian Tire. What will become of The Bay’s identity, its iconic logo, its nostalgic value - and what can we expect next?This is more than…
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