Re-think Your Bling: Louisa Serene Schneider of Rowan

Superwomen with Rebecca Minkoff · Jun 21, 2022 · 33m

When you think of businesses that are recession-proof, a kids ear piercing chain might not come to mind. However, when Louisa Serene Schneider was working at a hedge fund for retailers, she was surprised to find that Claire’s, the ear-piercing wonderland, was valued at $3 billion. She was even more astounded to find that the people doing the buyout didn’t see this as a chance to reimagine the business, so she started her own.

Rowan is the only ear-piercing chain (for the young and young at heart!) to staff certified nurses at all locations. Set to open a total of 20 retail locations at the…