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AI for Real Estate Investors: How to Train ChatGPT to Work Like You w/ Lauren Lucas · Real Estate Investing with RealDealCrew

• 0:00
  In my personal opinion, and I've said this before, it's kind of contrarian
• 0:05
  thinking, but I personally believe that anybody in the real estate
• 0:07
  industry, especially the agents, if you don't have AI somewhere in your
• 0:11
  business by the end of 2027, you're gonna be equivalent to an agent today
• 0:15
  who doesn't have a cell phone.
• 0:17
  I mean, that is how fast this is moving.
• 0:18
  That is how fast the divide is going to get.
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  That divide is gonna be so great that in my opinion, the people who aren't
• 0:25
  implementing right now are never going to be cat be able to catch up.
• 0:28
  Most agents and investors still use AI like an upgraded Google.
• 0:32
  Then wonder why everything it writes sounds like everyone else.
• 0:36
  Lauren Lucas flipped that.
• 0:38
  She went from a burnt-out agent to teaching AI for real estate at over
• 0:43
  150 live events across the United States and two other countries.
• 0:48
  In this episode you'll learn how to train your AI in 15 to 30 minutes, the
• 0:53
  one ManyChat automation that booked over 200 consultations in a year, and
• 0:58
  three quick wins you can set up this weekend.
• 1:02
  If this helps, hit subscribe.
• 1:04
  Let's get started.
• 1:08
  Lauren Lucas joins me here today, and I'm going to direct you over to her
• 1:13
  Skool community. So look for
• 1:15
  AIRE Elite Mastermind.
• 1:19
  And we'll probably dive into that a little bit to so you know what you can
• 1:23
  find there. But really appreciate your time, Lauren, as we talk about
• 1:28
  AI. And in fact, I was saying that before we hit record, it's kind of going
• 1:33
  to be fun because I don't get to nerd out to the level that we probably
• 1:36
  will here today. I love it.
• 1:39
  Yes, absolutely. Thank you for having me.
• 1:40
  It's an honor to be here, and I can't wait to add more value to your
• 1:43
  community. Well, we're gonna have to back up a few years because it sounds
• 1:48
  like this spark was ignited for you through Gary Vaynerchuk.
• 1:52
  Like let's talk a little bit about that and where it's led you here today.
• 1:57
  Absolutely. So I've been a licensed real estate agent since 2017.
• 2:01
  I join I joined forces with one of my competitors in 2019, and we always
• 2:05
  were just working a very traditional.
• 2:07
  Traditional real estate team as far as, you know, buy, sellers, investors.
• 2:11
  And in that, most of the real estate industry has always been told, you
• 2:15
  know, door knock, cold call, hold open houses, you know, you got to be the
• 2:18
  first one in, last one out.
• 2:20
  And it got to a point after several years where I'm just like, this is this
• 2:24
  is crazy. You know, I'm getting burnt-out.
• 2:26
  And in 2023, I was in a room with Gary V, and there was about a thousand
• 2:30
  real estate professionals in the room.
• 2:32
  And he asked us, he polled us and said, how many of you are still using
• 2:36
  Google? And so I shot my hand up and I'm looking around like, what else are
• 2:40
  they using? Like AOL, Bing, Yahoo.
• 2:42
  And he said, how many of you are using AI?
• 2:45
  And this was in 2023 and the other half of the room rose their hand.
• 2:49
  And that was my kind of aha moment of, yeah, I've been on ChatGPT making a
• 2:54
  better email or writing a better listing description.
• 2:56
  But half of this room and the man who makes a heck of a lot more money than
• 3:00
  I do are all saying that AI is where all this is going.
• 3:03
  And so that's when I really started to dive in.
• 3:06
  But I didn't know anything about API keys or even what AI, you know, what
• 3:10
  it meant what it was doing.
• 3:11
  And so I spent 18 months just watching YouTube videos and learning and
• 3:15
  trying and failing a lot.
• 3:18
  And eventually after those 18 months, real estate kind of caught up.
• 3:22
  And I've now traveled all over the world, done over 150 in person events in
• 3:27
  all over the US and two other countries as well.
• 3:30
  And now I just teach and speak on, you know, how to use AI to make your
• 3:34
  life easier while making more money in the real estate industry.
• 3:37
  Well, let's talk about that.
• 3:38
  I mean, YouTube university is like one of the most powerful things that I
• 3:43
  think
• 3:44
  outside of AI has happened in our lifetime.
• 3:47
  I mean, it's crazy.
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  And I would say that's actually where the majority of what I've learned has
• 3:53
  come from is it's like between AI and
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  YouTube university, it's probably the biggest leveling of the playing field
• 4:03
  that we have like in front of us right now.
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  100%. I mean, there's so much information you can get off Google for sure,
• 4:10
  but the opportunity to watch another human being on video
• 4:16
  explaining, most of the time they have some sort of, you know, infographics
• 4:19
  or a whiteboard, or they're walking you through how to set up a workflow.
• 4:24
  It's just so much easier for me personally to visually watch someone
• 4:30
  and learn as I go.
• 4:31
  And I think too, the fact that it is free.
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  I mean, some people play for YouTube Premium, sure.
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  The fact that you can get any sort of information you want from any of the
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  biggest creators in the world, I mean, Gary V's on there, Alex Armozy's on
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  there, a lot of the people that I followed anyway.
• 4:43
  And the algorithm of YouTube is wildly accurate because every time I open
• 4:48
  up YouTube.com, I mean, the playlists and the videos and things
• 4:54
  that I have pop up all pique my interest.
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  And so it's easy to get stuck in the I just spent four hours on YouTube,
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  but Again, free university, right?
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  I mean, it has so much information that we can get at our fingertips in a
• 5:07
  matter of minutes.
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  Well, you know, this landscape has been changing so fast.
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  And I think some people are going to start by asking, like, where do they
• 5:16
  start? How do they learn this?
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  So could you break down like your learning system?
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  How do you ingest all of this information today and actually be able to
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  apply it? Absolutely.
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  I personally for me, if you are feeling like you're just getting started
• 5:32
  using AI today and you feel like you're already behind, I'm actually a
• 5:37
  little bit envious of you because there's a lot of things that I had to
• 5:39
  learn over the last two or three years that have become irrelevant now
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  because AI has come such a far away.
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  And what I mean by that is now if I'm just getting started, I don't have to
• 5:49
  go watch hundreds of hours of YouTube.
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  I can take the transcripts, put it in the AI, and get the same questions
• 5:54
  answered in minutes.
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  So if I'm just getting started, I would use free tools to figure out what
• 6:01
  information I need to know.
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  So One free tool that I would use is it used to be called NotebookLM.
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  It is now called Gemini Notebook.
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  This is where you can put hundreds of YouTube videos into a notebook and
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  just ask the AI to go analyze those transcripts and find
• 6:16
  Sorry, the answers to your questions.
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  So for example, I could take a hundred YouTube videos, put them into a
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  notebook, and I could say, I have no idea where to start, go analyze all
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  these transcripts and give me the top five things that I need to know.
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  That's kind of where I would start to just where what information do I even
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  need to know? Now on the flip of that, a lot of people struggle with
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  utilizing AI, and most people are probably still using, you know, ChatGPT,
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  Claude, Gemini, maybe Perplexity, the big large language models.
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  And the problem I see a lot of people making is they haven't taken the time
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  to really train their AI on who they are, what they do, who they
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  service, where they service those types of people.
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  And so They get frustrated because the outputs that AI is giving them are
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  very bland, very big basic information.
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  And they're like, Oh, it doesn't sound like me, or I can't have it rewrite
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  this because I it's because you didn't take the time to train it.
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  So if you are someone who's already on these large language models, I
• 7:15
  highly recommend take 15 to 30 minutes.
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  Have it interview you, have it ask you questions about your life and your
• 7:21
  business. Give it screenshots or uploads of ema you've written, blogs
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  you've written, Facebook messages, whatever it is that you do in your
• 7:30
  business, so it can understand the context of what you do, but also the
• 7:34
  tonality of how you speak and talk and write.
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  That's the easiest, fastest way, in my opinion, to get it kind of up to
• 7:41
  speed, if you will, to become more of an extension of you and not just a
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  chat bot that you're talking back and forth with.
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  You're kind of ringing the right bell for me here is the fact that I
• 7:53
  it's funny how we've so quickly these tools.
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  And there's this level of expectation that is just kind of completely out
• 8:03
  of whack when it comes to setting things up and getting things
• 8:08
  right. It's almost like I've even made the analogy of would you hire
• 8:14
  somebody fresh out of college and hope and just throw them in a roll and
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  hope that they can just do it without any training.
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  But that's almost the situation there with these AI tools and what people
• 8:25
  just magically think is gonna happen.
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  Absolutely. You are absolutely right.
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  And I think that magic is the perfect word.
• 8:33
  AI isn't necessarily magic.
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  If it doesn't have context, if it doesn't have constraints, if you don't
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  ask it the right questions and have it ask you more clarifying questions,
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  it is. It's gonna be very basic and very vague.
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  And I think too, with that being said, as a real estate agent, I always
• 8:50
  tell the real estate people that I talk to, agents, mortgage, et cetera.
• 8:54
  If I were to bring in a marketing assistant, I'm not gonna look at that
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  marketing assistant and I'm not gonna say, go market.
• 9:02
  I'm gonna tell them we take listings, then we do this, then we do that, and
• 9:07
  here's where the template is for open houses and the template is for
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  farming postcards.
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  And you have to give it direction.
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  You have to give it an understanding before it's gonna get it right.
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  And even then it's still gonna take a few tries for it to truly understand.
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  And by allowing it to ask you questions when it doesn't have that clarity,
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  it's gonna learn a lot faster because it's not gonna just predict what it
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  is that you're looking for it to accomplish.
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  It's gonna ask you.
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  What are some of those common questions that you keep getting?
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  I'm gonna say most people are probably still using ChatGPT and AI like it's
• 9:44
  an upgraded Google.
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  Like what are you what are you seeing as people are adopt this
• 9:50
  quicker and quicker?
• 9:51
  In fact, you your community is all based around this on how to leverage
• 9:55
  these, grow your business.
• 9:57
  And I think that's a great call out again.
• 10:00
  Just make sure you head over to the Skool community, AIRE Elite Mastermind.
• 10:06
  That's gonna be a clickable link in the show notes, but where are you
• 10:09
  seeing people see that initial low-hanging fruit?
• 10:13
  Yeah, I think the low hanging fruit are things like having it go through
• 10:18
  your email and find open loops that you never closed, missing leads that
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  are there, having it go through your text messages to do the same.
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  A lot of us get busy in our day to day and maybe we didn't actually reply.
• 10:29
  Maybe it's stuck in our drafts, or maybe we got a question that we didn't
• 10:32
  have time to actually give thoughtful answer to that got buried in our
• 10:35
  emails. There's a lot of things that you can do to kind of basically be a
• 10:39
  reactivation of business that's already there for you.
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  From there, I would say a lot of us are spending a lot of time trying to
• 10:46
  utilize social media for lead generation.
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  And what I've seen in that is most real estate agents, most mortgage
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  lenders on social media are trying to talk to everybody.
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  And in turn, they're really not talking to anybody.
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  They're talking about rates are up, rates are down, just listed, just sold.
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  The consumer who's scrolling doesn't care.
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  They don't see themselves in that post.
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  So what I would use AI for is have it go search the internet for what are
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  the people in my niche actually asking?
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  If you're working with first time home buyers, those questions are going to
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  be a lot different than an agent who works with luxury buyers or an agent
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  who works with investors.
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  But understanding the questions that your consumer is already asking, and
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  then using those questions to deliver the answer, showing you as the
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  authority, you as the expert of who they should trust is going to 10x the
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  amount of engagement that you get.
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  And you can use AI to scrape.
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  Things like, you know, Reddit threads where people are asking questions.
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  There's a platform out there called
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  Answer the public, where you can get three free searches a day.
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  Just say Columbus Ohio Real Estate and see what your consumer is asking.
• 11:57
  That right there, combined with an actual call to action, and we can talk
• 12:01
  about that, how you can automate this lead generation, is going to allow
• 12:05
  you to lead generate 247, actually solving problems of your ideal
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  client and getting them to raise their hand and become warm leads all
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  within, you know,
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  hour or half of your day, one time.
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  And then when you set them up, when you set these automations up, of
• 12:21
  course, tweak it, change it, see what works a little bit better or not.
• 12:24
  But you don't have to keep reinventing the wheel.
• 12:27
  You don't have to keep smiling and dialing if that's not something that you
• 12:31
  enjoy doing. So it's basically flipping that script of I'm chasing my next
• 12:36
  clients to now I'm attracting my ideal client directly to me.
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  And they've already raised their hand letting me know what it is that I can
• 12:45
  help them with. Yeah, th this is where, you know, I have a lot of focus is,
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  you know, you mentioned the reactivation of opt opportunities.
• 12:53
  I'm seeing some of what you're saying, too.
• 12:56
  A lot of people are spending times, whether it's in networking events,
• 13:00
  Google ads, Facebook ads, you know, but they're not plugging the holes
• 13:05
  in their bucket associated with the leads that they're sitting on.
• 13:09
  And optimizing that is like gold mine in a lot of people's
• 13:14
  world, because once you get a system in place that kind of helps them
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  resurface some of these things and make sure things don't fall through the
• 13:22
  cracks, it's really a game changer for a lot of people.
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  100%. And I think too, I mean, it's a numbers game, right?
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  If I have one hundred people in my database who already know, like, and
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  trust me, why am I over here chasing thousands and millions of people on
• 13:39
  the internet who don't already know like and trust me, right?
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  So you can use AI to You know, do things like scrape for who's engaging the
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  most, who's opening your emails, who's clicking the links, who's watching
• 13:50
  the videos. You can also have it analyze, you know, what types of posts are
• 13:54
  getting the most shares and saves.
• 13:56
  If you're a blog writer or a newsletter writer, have it look at conversion
• 14:00
  on open rates and things like that.
• 14:02
  You can have AI do all of the pattern recognition, no matter what it is
• 14:06
  that you're doing in your business currently, and then utilize that to
• 14:09
  double down on what's working because I see a lot of people kind of just
• 14:13
  throw spaghetti again a wall and see what sticks.
• 14:16
  But we as the humans, we're like in the weeds 247.
• 14:20
  We are busy going from meeting to meeting, call to call, appointment to
• 14:24
  appointment. AI can run in the background for you and take a look at what
• 14:29
  you've already documented along the way and just say, hey, Lauren, instead
• 14:32
  of doing a hundred open houses this year, you actually had better
• 14:35
  conversion off of a hundred Instagram videos.
• 14:38
  Why don't you go do that instead?
• 14:39
  Or, hey, Lauren, you actually are at 50 or what I'm making up numbers, but
• 14:44
  50% referral base over the last seven years.
• 14:47
  Why don't you just go create a VIP list instead of trying to go find more
• 14:52
  new business. Put on a client event for them instead of trying to get more
• 14:56
  people to know they can trust you.
• 14:57
  So there's a lot of different ways that you can utilize it, depending on
• 15:00
  how you build your business, how you build your brand.
• 15:02
  But even that, if you don't know, if you haven't done anything quite yet,
• 15:06
  or haven't documented anything quite yet, it can go do that foundational
• 15:10
  building for you as well.
• 15:11
  It can put together the spreadsheet.
• 15:12
  It can, you know, extract information from wherever it is that you keep it,
• 15:16
  and it can help you get from step to step.
• 15:19
  But the main thing, the main point I want to drive home on that is until
• 15:24
  you have a strong foundation, I wouldn't automate much because automating
• 15:29
  chaos is just gonna cause more chaos.
• 15:31
  Well, now we're gonna start preaching here.
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  This is this is this is exactly it.
• 15:36
  This is exactly the situation.
• 15:38
  I can't agree with you more on that.
• 15:41
  Like it this is a baby step process.
• 15:43
  And people have a Well we're seeing large corporations do this now.
• 15:48
  We're seeing AI jammed into anything and everything.
• 15:52
  In hopes that something's going to stick.
• 15:55
  And it sometimes doesn't even feel like it's deliberately planned at this
• 15:59
  point, and it actually can cause more chaos.
• 16:03
  I've yeah, I've told people I can amplify
• 16:08
  either direction. I can amplify what's great about you, but we can also
• 16:13
  amplify what is shitty about you.
• 16:15
  So let's get some things in the ducks in a row first.
• 16:18
  So 100%
• 16:20
  before we dive in and go into some more conversation here, I want to remind
• 16:25
  everybody one more time, head over to Skool.com, look for
• 16:29
  AIRE Elite Mastermind.
• 16:33
  I'm gonna have that as a clickable link in the show notes so it's easy for
• 16:35
  everybody to find you.
• 16:37
  If you found some value in what we're chatting about so far, share this
• 16:41
  episode with one of your friends.
• 16:42
  I guarantee you they're gonna pick some insights here that are going to
• 16:46
  move the needle. And if you found us on YouTube, give us a like and
• 16:50
  subscribe.
• 16:51
  So, Lauren, let's talk about social media here for a second, because this
• 16:56
  is gonna this is one of those annoyances for me.
• 16:59
  If you have seen, and you probably like maybe I'm hoping you'll agree with
• 17:03
  me. We see a kind of a wave of certain graphics and a
• 17:08
  certain it seems like it changes with every AI release, to be honest with
• 17:12
  you. Right now, there's kind of a poster image with the marker scribbling
• 17:17
  going on right now.
• 17:18
  Everybody's images look the same when there's a new AI.
• 17:23
  This but you were said take a moment, have it interview you.
• 17:28
  This is one of those things, too, that I've been pushing the concept of
• 17:32
  taking a moment, establish your brand guidelines, interview it and do some
• 17:38
  things that would be you would have typically have to hire a marketing team
• 17:42
  to help you define some of this stuff.
• 17:44
  But we're seeing that leveling in the blaying field, and you can establish
• 17:48
  some of these things with little to no cost now.
• 17:52
  And make some of your some of this content look a little more unique than
• 17:57
  the same type stuff we see time and time again.
• 18:01
  Can you talk a little bit about that piece of it?
• 18:04
  Yeah, absolutely. So what you're referring to, and I just found out that
• 18:08
  this was actually the word of the year last year, is AI Slop.
• 18:12
  Nobody's prompting it correctly, and so it comes out all looking the same,
• 18:16
  right? That is definitely something that, at least in the real estate
• 18:21
  industry, seem to be hurting consumer trust.
• 18:24
  When they see that, they're completely turned off and they're moving on,
• 18:27
  right? So is ChatGPT image getting better?
• 18:31
  Yes. Is Nanobanana image pretty good?
• 18:34
  Yes. Is Higgsfield a place where you can go make a cinematic video and have
• 18:38
  it be pretty decent?
• 18:40
  Absolutely. But if you're just jumping on and prompting it to make an event
• 18:43
  flyer or prompting it to make you look like the 80s that was the big one
• 18:47
  that was just going viral.
• 18:49
  It all looks the same.
• 18:51
  And that's where we're losing the consumer trust on that.
• 18:53
  Now, on the flip side of that, you could use AI, like I said, to go scrape
• 18:58
  questions that your consumer is asking and have it then write responses,
• 19:02
  what we, what I like to call text overlay.
• 19:05
  Okay. So you're literally just having it write text in your brand voice,
• 19:08
  and then you can put what's called B roll video behind it.
• 19:12
  So if you look on my Instagram, which is just Lauren Lucas underscore R E,
• 19:16
  I have video of me doing things, talking on stage, traveling in the
• 19:21
  air. And I put very relatable text over top of it with a
• 19:27
  caption that has a little bit more context behind it.
• 19:30
  Those then become shareable, savable.
• 19:33
  So for example, if you're a real estate investor who maybe you focus on
• 19:36
  probate, okay, you could find the questions that people who are going
• 19:41
  through the probate process are asking.
• 19:43
  You could have your AI in your brand voice make it like a one to two
• 19:47
  sentence answer or something with a hook.
• 19:50
  That's going to draw your consumer in.
• 19:52
  And then you can utilize that with that's your workflow with AI, instead of
• 19:57
  having it do the event flyer type feel, which is what you are likely
• 20:02
  referring to. Other things that you can do then is then you can automate a
• 20:05
  call to action. And so for social media specifically for me, if you look at
• 20:09
  most of my posts, it is something that I've done throughout my day.
• 20:14
  I put a text overlay, which is a sentence or two on top of it, add a
• 20:18
  caption, that converts at a much higher level than anything I've seen.
• 20:22
  And when you do that in a way of, you know, rates just went back up over
• 20:25
  seven, but probably a great time to answer that question of what does that
• 20:29
  mean for me as the buyer?
• 20:31
  What does that mean for me as the seller of my property sitting on the
• 20:34
  market, right? Those types of things are where I would use AI to grow your
• 20:38
  social media context.
• 20:40
  That answer your question?
• 20:42
  Yeah, that exactly answers my question.
• 20:44
  And in fact,
• 20:46
  you just brought up the second part of my question that it is regarding
• 20:51
  you're not speaking to your customer.
• 20:53
  And you just brought up ways in which to do this again.
• 20:57
  I really appreciate you giving the tip associated with that, because I do
• 21:01
  think I'm gonna say I'm gonna pick on investors because I'm not a realtor,
• 21:05
  but investors do have a tendency of producing content for other
• 21:10
  investors, like we're trying to do some sort of s selling the other
• 21:15
  investors on our lifestyle or something, instead of talking to the
• 21:20
  clients, the distressed homeowners, the probate people, the pre-foreclosure
• 21:25
  people, the actual people that we need to close opportunities with.
• 21:30
  Absolutely. And I think, too, it can be as simple as have AI analyzed the
• 21:35
  last 20 deals that you've done.
• 21:37
  What was the story behind it?
• 21:38
  Where why was the property distressed?
• 21:40
  Why were they going through probate?
• 21:42
  And then use AI to figure out the questions that Your consumer would be
• 21:46
  asking about that process.
• 21:47
  So, for example, I just had a conversation with one of the women in my
• 21:50
  community who's actually crushing probate right now out in Massachusetts.
• 21:54
  And she takes the questions that those people are asking and actually just
• 21:58
  puts stairs. It's a video of stairs, that's it.
• 22:01
  And puts the answers.
• 22:02
  And now that's become sharable.
• 22:04
  And she has now converted and closed deals with people all over the country
• 22:08
  who aren't in Massachusetts, but they inherited a property in
• 22:12
  Massachusetts, or they're going through the probate process in
• 22:15
  Massachusetts. So having that be shareable and savable is where the
• 22:19
  algorithm is really going to push you to people who probably need your
• 22:23
  services. So the more specific you can get, if you've been on social media
• 22:27
  lately, you've probably seen posts that say, you know, I'm looking for the
• 22:31
  algorithm to connect me with this type of person.
• 22:34
  That's because they're trying to get the algorithm to drive them to that
• 22:37
  type of person. You've also probably seen some that, you know.
• 22:41
  I'm a girl, so I'll say this.
• 22:43
  Hey, girlies, let's talk about XYZ, right?
• 22:46
  That's calling out your ideal client.
• 22:48
  You can do the exact same thing on the investment side.
• 22:50
  You can call out the probate, you can call out the divorce, the distress,
• 22:54
  the pre-foreclosure, the and have a little empathy with them.
• 22:58
  Hey, I realize that you about to lose your house can be very scary, but
• 23:02
  here are the ways that I can help you is a really great way to actually get
• 23:06
  them to trust you faster.
• 23:08
  Now, when it comes to actually converting these types of people, here's
• 23:13
  exactly what I do in my business.
• 23:16
  I have a solution to a specific person's problem, right?
• 23:20
  Now I need to make something valuable enough for them to give me their
• 23:24
  name, their phone number, their email address, whatever information you
• 23:27
  want. Those are called lead magnets.
• 23:30
  And in the marketing world, a lead magnet is just something we're giving
• 23:33
  away for free in return for that person's information.
• 23:36
  In my experiences, I've been doing this for, you know, a couple of years
• 23:40
  now. That could be let's host a Zoom call explaining how this process
• 23:44
  works. Let's host a community event explaining how this process works and
• 23:49
  networking with people.
• 23:50
  It could even be something that's like, you know, five mistakes to avoid
• 23:54
  before and then enter their problem, right?
• 23:57
  Something valuable enough for them to give their name, phone number, email.
• 24:00
  Now, I use a platform then called ManyChat.
• 24:03
  So I create this document or I have this Zoom link, whatever it is I'm
• 24:06
  doing. And I use a platform called ManyChat, where then I can create an
• 24:10
  automation that says comment the word, whatever word I choose to get
• 24:15
  whatever it is I'm giving.
• 24:16
  So comment the word webinar to join my webinar.
• 24:18
  Comment the word community to join this community event.
• 24:21
  Comment the word guide to get whatever, right?
• 24:24
  It's up to you what you want to do.
• 24:26
  But the automation of ManyChat then will comment back to those people and
• 24:30
  say, Hey, I just sent you a DM.
• 24:32
  While also DMing them on Instagram whatever it is you're sending them.
• 24:36
  And so what happens now is I'm giving them something of value.
• 24:39
  I'm getting their name, phone number, email in return.
• 24:41
  So I'm increasing my database, one.
• 24:44
  Two, in the case that it is a shareable, savable type document, they're
• 24:48
  sharing it out with their clientele, their family, their friends, whatever.
• 24:52
  So I'm getting more reach to more people that I might be able to help.
• 24:56
  But three, my automation, AI is responding to every single comment.
• 25:00
  So I'm now doubling my engagement on my post.
• 25:03
  So the algorithm's gonna push me at to more people naturally anyways.
• 25:06
  So that right there with a ManyChat automation is how I'm able to get my
• 25:11
  value into the hands of my ideal client very quickly without me
• 25:16
  having to do anything more than use AI to figure out what is the pain
• 25:19
  point, make something valuable, set up the automation.
• 25:23
  From there then, what I personally do is at the bottom of that value, I
• 25:27
  have their next call to action.
• 25:29
  So the first call to action was comment this word if you want this thing.
• 25:32
  Now I've given them value.
• 25:34
  Second call to action is book a consultation with me.
• 25:36
  And I give my calendar where they can go self assess what day and time
• 25:39
  works best for them, completely cutting out all of the friction of the back
• 25:43
  and forth and scheduling, right?
• 25:46
  Then I personally added on a please fill this out before we meet, much like
• 25:50
  I did with you, right?
• 25:51
  What are we talking about?
• 25:52
  Who are you? How can I help you type thing?
• 25:55
  And then that form that they're filling out automatically goes into my
• 25:58
  database, and now my database does all the nurturing, all the following up,
• 26:02
  right? So from the time someone sees me on the internet, has no idea who I
• 26:05
  am, I've just walked them through an automatic automated buyer journey that
• 26:09
  has now gotten them valuable information on my calendar in my CRM, and now
• 26:13
  all I have to do as the human being is show up.
• 26:18
  So we're now there's three things I'm gonna want to try to touch on here in
• 26:23
  the last few minutes of our of our time together.
• 26:26
  One of them is that what you're
• 26:29
  if this sounds really overwhelming to people, this is the power of the
• 26:33
  world we're living in right now.
• 26:35
  Some of the stuff that Lauren has been talking about has up until now been
• 26:39
  reserved for the big players.
• 26:41
  Whether it's the data consumption, leveraging that information, and then
• 26:46
  deploying these AI agents and automations, but you'd have to be, you know,
• 26:51
  an Amazon or what have you to do some of this.
• 26:54
  It's not the case anymore.
• 26:56
  This stuff is at anybody's fingertips, and we can deploy this in an
• 27:01
  afternoon in some of these in some of these things.
• 27:04
  It is crazy the level of playing field we're dealing with right now.
• 27:09
  And this is just people's opportunity.
• 27:13
  Yeah, for like forty, fifty bucks a month.
• 27:15
  Like it's really inexpensive to do so.
• 27:19
  Really inexpensive to do so.
• 27:22
  Yeah, I've made the argument that
• 27:24
  You know, people have asked me which $2 subscription should they be
• 27:29
  subscribing to, Claude or ChatGPT.
• 27:32
  And I typically answer both.
• 27:34
  Like you should be like it's the cheapest thing you could possibly be doing
• 27:39
  right now. But
• 27:42
  two things. One of them is that every step along the way that you've been
• 27:46
  laying out these things, there is been a value element associated with
• 27:52
  this. And we have to keep that in mind.
• 27:54
  People aren't going to just sign up for your newsletter for the sake of it.
• 27:57
  There's got to be there's a trade that's going on there.
• 28:01
  So you every touch you're making, there is some value associated with it,
• 28:06
  some value lever that you're pulling.
• 28:08
  Is that fair to say?
• 28:10
  100%. And if we spoke about Gary V in the beginning.
• 28:14
  If you've not read his book, Jab Right Hook.
• 28:18
  Yeah, jab right hook, read it.
• 28:20
  Because that's exactly it.
• 28:21
  You give, then you take.
• 28:23
  Give, then you take, right?
• 28:25
  And that's how you're gonna build that no like trust in those types of
• 28:28
  things. And I'll be honest, that ManyChat automation, I was looking at my
• 28:30
  numbers the other day, over 200 consultations booked off that one
• 28:35
  automation in the last twelve months, and 187 of those people actually
• 28:39
  showed up because they had chosen to be there.
• 28:42
  They already knew what they were getting into.
• 28:43
  They weren't being cold called or cold soul on anything.
• 28:47
  And then the last element is what you are how you're suggesting
• 28:52
  implementing these things, and this is where we're kind of preaching to the
• 28:55
  same choir is you're automating things that would be very time
• 29:00
  consuming that you wouldn't typically maybe even have you would force
• 29:04
  yourself to maybe do it to free yourself up in order to make those human
• 29:09
  connections, that human content, that human like it's to amplify
• 29:15
  the human aspect of this whole thing and automating what
• 29:20
  wasn't achievable, or maybe even the boring stuff.
• 29:24
  Is that is that it's not.
• 29:25
  And I think
• 29:27
  a hundred percent.
• 29:28
  And I think it's a lot of
• 29:30
  whether you are automating the tedious and the mundane things you don't
• 29:34
  want to do or procrastinate on, or you're at least getting yourself out of
• 29:39
  the burnout stage and freeing up that time.
• 29:41
  It either one, it allows you to become a better human being.
• 29:44
  You show up better when you meet them, you're able to show up more to be
• 29:48
  face to face. So it's not that you're replacing yourself.
• 29:51
  You're replacing the things that you no longer need to do because tech has
• 29:54
  caught up. And so one of the things that I really like to drive home here,
• 29:57
  too, is you do not need to be techie to know how to do this.
• 30:01
  You just have to be curious enough to ask AI, what can you do for me?
• 30:06
  And I think that's where a lot of people, you know, they think that they're
• 30:09
  not techie enough.
• 30:10
  They think that they're too late to the party, and that's just not the
• 30:12
  case. If you open up ChatGPT, even on the free version or Claude on the
• 30:16
  free version right now and say, I have no idea how to use you.
• 30:20
  Here's what I do. How can you help me?
• 30:23
  It'll give you an action plan of all the things that it could do for you.
• 30:26
  And so that curiosity of I wonder if AI could help me do this, the answer
• 30:30
  is likely yes. It's just a matter of how, right?
• 30:33
  And I think that a lot of people too think that they need to sit down this
• 30:37
  weekend or whatever, and then and build all these automations to get it
• 30:41
  right. No. Everything I just explained to you, I did the lead magnet first.
• 30:45
  And then I realized that nothing was happening.
• 30:47
  And I was like, I should probably add in a calendar link.
• 30:50
  So my I solved the first problem, which then created the second problem.
• 30:54
  That's exactly how it works when you're building with AI.
• 30:57
  It's all in phases.
• 30:58
  It's all okay, I got to this point.
• 31:00
  Now what's next? And I'm not going to know what's next until I start to
• 31:04
  look at the data of I've got 50 lead magnets going out and zero
• 31:08
  conversions. Well, it's probably because they have no idea where they're
• 31:11
  supposed to click or what they're supposed to do.
• 31:13
  Let's add that in.
• 31:14
  And then I added in the calendar, and all of a sudden it was like I'm
• 31:16
  meeting with these people, but I have no idea what they want.
• 31:19
  Let's add in a form that they fill out real quick.
• 31:21
  And then it was now I know they want, but I'm still the data clerk at the
• 31:25
  end of the day putting this information in my CRM.
• 31:27
  Okay, well, let's automate that, right?
• 31:29
  So every problem that you're solving with AI should create another problem,
• 31:34
  which is your next task of what to solve with AI.
• 31:37
  So you're building in phases, and that's when you're really starting to
• 31:39
  stack these automations together to free up majority of your time.
• 31:44
  And these are these building blocks that Lauren is talking about here.
• 31:47
  Don't expect it to you're dropping in an AI and hoping that it can run your
• 31:53
  whole back end
• 31:54
  auto-magically.
• 31:57
  And thankfully it's not the way it works because you it can go off the
• 32:02
  rails pretty quick.
• 32:04
  Lauren, this has just been fantastic.
• 32:07
  Let's dive just briefly into where you things see things heading right now.
• 32:12
  We've seen we got Fable on Clanthropic
• 32:17
  side. We got Astra now on
• 32:20
  open AI side.
• 32:23
  Where are you using some of these tools?
• 32:25
  How do you how do you sparse this out?
• 32:28
  And where do you where what's on the horizon in your in your eyes?
• 32:32
  Absolutely. I think I'm in a unique position because I speak and teach on
• 32:36
  it, that I typically try all of the new things in the same ways.
• 32:40
  So for example, a prompt that I would have given Fable, I would give the
• 32:43
  same prompt to Astra to kind of see who does what better, right?
• 32:47
  But in my personal opinion, and I've said this before, it's kind of
• 32:51
  contrarian thinking, but I personally believe that anybody in the real
• 32:54
  estate industry, especially the agents, if you don't have AI somewhere in
• 32:58
  your business by the end of 2027, you're gonna be equivalent to an agent
• 33:02
  today who doesn't have a cell phone.
• 33:04
  I mean, that is how fast this is moving.
• 33:06
  That is how fast the divide is going to get.
• 33:08
  I pretty sure what's gonna happen is in the next couple of years, the buzz
• 33:13
  of AI is gonna go down, but the divide is gonna be so great because those
• 33:17
  who never jumped in, those who never implement it are gonna be like, see,
• 33:21
  told you it was just a shiny object.
• 33:24
  But those who actually are implementing are no longer talking about it like
• 33:28
  we are now because we've already implemented.
• 33:30
  There's nothing left that we need to talk about, right?
• 33:32
  The systems and the processes and everything have already been built.
• 33:34
  That divide is gonna be so great that in my opinion, the people who aren't
• 33:38
  implementing right now are never going to be cat be able to catch up.
• 33:42
  Let's we're gonna dive into the rapid fire and start closing out this
• 33:45
  episode here soon.
• 33:46
  But is
• 33:47
  you know, do you have like two or three quick tips that
• 33:52
  people are listening to right now that they could take away, they got their
• 33:57
  weekend ahead of them, something that they could implement today that could
• 34:01
  actually move the needle, whether it's personal life or business?
• 34:06
  100%. And you had spoken about investors earlier today, so I'll hit that in
• 34:10
  first. If you are an investor, I am too.
• 34:13
  If you are an investor and you have a big spreadsheet all this different
• 34:18
  information about purchase price, scope of work, and holding costs, and you
• 34:23
  know, you're doing all these calculations.
• 34:25
  You don't need to do that anymore.
• 34:26
  Take your spreadsheet, upload it into AI, and say, This is how I analyze a
• 34:30
  deal. Now you can just type in one two three main street, purchase price
• 34:33
  250, ARV 475, scope of work 80,000.
• 34:37
  It will automatically be like yes or no.
• 34:39
  Because what I used to be do is sit on that spreadsheet, and we all know
• 34:43
  that call it eight out of 10 deals that you're analyzing are not going to
• 34:47
  work the way that they are currently priced and structured, right?
• 34:50
  That would be the first thing I would do because you can analyze more deals
• 34:53
  in a lot less time and you can do it much more efficiently.
• 34:56
  The other thing that I would do, like we were talking about with the
• 34:59
  database reactivation, if you feel like you've kind of been, you know,
• 35:03
  grabbing these leads or you've got a ton of stuff in your email or text
• 35:06
  messages, go start there, have it analyze and pull out the top five, 10,
• 35:11
  25, however many you want.
• 35:12
  Have it pull out the names and the numbers of those people and go reach out
• 35:16
  to them this weekend.
• 35:17
  Aside from that, I would say take all your time and build the foundation
• 35:21
  right. Don't worry about going out and getting the next shiny, fancy,
• 35:25
  expensive thing until it knows who you are, you have it connected.
• 35:30
  To every platform that you want, including Gmail, Calendar, Canva, if you
• 35:34
  use that, your CRM.
• 35:36
  Because that's how your Claude or your chat can become your assistant.
• 35:39
  I could open up my chat right now, and I could say, hey, go email Jack and
• 35:44
  see if he's available for coffee on Friday at two o'clock.
• 35:46
  And if he is, add it to my calendar and send him a confirmation, and it
• 35:49
  would. Heck, I could even say, have it go book this coffee at this place on
• 35:54
  this street, and it could go in to open table or whatever and actually do
• 35:58
  that. Like until you have all of that done, don't worry about the next
• 36:02
  shiny object. But again, on the on the forefront of that, if money is what
• 36:06
  you need right now, automate your systems from your spreadsheets, automate
• 36:10
  your reach out for the people who have already been in your inbox.
• 36:13
  Well, Lauren, if you are ready, we're gonna dive into the rapid fire and
• 36:16
  close out this episode.
• 36:18
  Head over to the Skool community at AIRE Elite Mastermind, but
• 36:23
  we'll dive in and this should be a fun one.
• 36:25
  What lie do real estate investors often tell themselves?
• 36:29
  Oh what lie do real estate investors I can't afford it?
• 36:34
  A lot of a lot of new investors, especially think that they can't jump in
• 36:37
  not realizing that there's things like burrs and TSCRs and things like that
• 36:41
  they can get. If you could go back in time and give your younger self a
• 36:43
  piece of advice, what would it be?
• 36:46
  Don't ever sell any property, ever.
• 36:49
  I need you to look back as you were scaling your business, whether it's the
• 36:53
  current one or your real estate one, whatever, what was the first position
• 36:58
  you hired for? And would you hire that same position again?
• 37:03
  First position I hired for was for a buyer's agent, because as an agent, I
• 37:07
  got super busy. All that did for me was create more admin work.
• 37:11
  So don't do that. Hire an admin first until you have leveraged them to
• 37:17
  basically leverage yourself again to the point that you can no longer take
• 37:20
  anything on. Then
• 37:22
  Think about bringing on other agents, but don't start if you're gonna build
• 37:25
  a team or anything like that, don't start with salespeople at all until
• 37:29
  your admin is maxed out to the extent that they can't take any more.
• 37:34
  What single tool or process have you implemented that has had the biggest
• 37:38
  time saving impact?
• 37:39
  Time saving impact.
• 37:40
  Honestly, I would say in the beginning, utilizing AI in general, whether
• 37:43
  it's ChatGPT or Claude, to take a look at you what you're currently doing.
• 37:47
  Have it look at your systems, your processes, have it streamline everything
• 37:51
  you've already because starting again, starting from chaos is just gonna
• 37:55
  build more chaos. I need it to help me get as lean as possible before I
• 37:59
  move forward. Well, Lauren, this was just fantastic.
• 38:02
  I really appreciate you giving us so much time here today.
• 38:05
  One more time, you can find more information and join her Skool community
• 38:09
  at AIRE Elite Mastermind.
• 38:12
  That's gonna be a clickable link in the show notes.
• 38:14
  If you wanted to call out your Instagram again, Lauren, this would be the
• 38:18
  time, but I really appreciate your time again.
• 38:21
  Instagram is Lauren Lucas underscore RE.
• 38:25
  Thanks for having me.