194 - From Deadliest Catch to Killer Sales - Sales Leadership with Chris Szado
Chris Szado learned leadership the hard way—dodging lightning strikes and supertankers on commercial fishing boats off Canada’s Pacific coast. Now, he brings that high-stakes clarity to corporate sales. In this episode, Chris shares how his upbringing in a dangerous, consequence-heavy environment shaped his approach to leadership, trust, and accountability.
Craig and Chris dig into the difference between anxiety and fear, persuasion versus convincing, and why emotional readiness trumps facts when delivering hard truths. Chris challenges leaders to stop obsessing over their “why” and instead…
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