Using Battle Cards to Sharpen Your Sales Messaging

Kanawha Valley Hustlers · Aug 15, 2025 · 8m

In this episode of the Kanawha Valley Hustlers podcast I share one of the most effective tools I have used to help businesses shape their messaging and support their sales teams. In the IT industry these are often called battle cards, used by companies like Dell and Lenovo to give sales reps key points on products, competitive comparisons, benefits, features, and common objections. I do not like the term because selling is not about defeating someone but about helping a prospect. The real value comes from the process of creating these cards. It forces you to clearly define the problems your…