Latest / The Perfect RIA / Daydreaming Won't Make You a Successful Financial Advisor [Episode 273]
Transcript
- 0:19Matthew Jarvis: You keep saying this is a goal, but I do not
- 0:21think that word means what you think it means.
- 0:31Today's episode is brought to you by our friends at BELAY. For
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- 1:38Micah Shilanski: Well, welcome back to another amazing TPR
- 1:41podcast, Jarvis, I'm super excited to be here today with
- 1:44you. Kind of crushed. We've got some fun things to talk about.
- 1:47Matthew Jarvis: Yeah, we have a lot of great things to talk
- 1:48about. And of course, you and I now have been doing this podcast
- 1:50for seven years now, eight years, six years, something like
- 1:54that. And we've also had the opportunity to coach a lot of
- 1:56advisors, well over 1000 advisors. And you and I were
- 1:59commenting before we hit record that we've sort of seen two
- 2:01groups of advisors, those who like Neil Diamond's music and
- 2:04those who don't wait. There's advisors that have these, these
- 2:09bee hangs, these big, hairy, audacious goals. And we follow
- 2:12up with them months later, years later, and they have not only
- 2:15hit these goals, they have absolutely crushed them. They've
- 2:17destroyed them. They're looking for a whole new level of B hags.
- 2:20And then there's another group of advisors who we follow within
- 2:22months or years later, and they're at almost the exact same
- 2:26spot they were at the beginning, and they're no closer to that B
- 2:29hag than they were a few years ago. And we're always trying to
- 2:33see, like, what's the difference between these groups, right? Why
- 2:35did the one group Excel and just destroy these goals and the
- 2:39other group just hasn't made any progress at all.
- 2:42Micah Shilanski: Yeah, I think that's a great thing, right?
- 2:43Because they both are excited about it. They both want to get
- 2:45things done. And at the end of the day, spoiler alert, it comes
- 2:48down to work like, are you willing to do the hard things
- 2:53that most people aren't willing to being successful is not
- 2:56complex. It's just really freaking hard to do that, and
- 3:01every rung of the ladder you climb, it is even harder, and
- 3:05you really start tending to steer yourself from other people
- 3:07pretty quick, in terms that can be a bit daunting when you start
- 3:09thinking about it with how it affects your social circles and
- 3:12your friends, how it affects your peer groups. How do you be
- 3:15around the five people that you're the average of? Right?
- 3:17That means you're constantly changing that peer group in
- 3:19order to find people to bring you up into different ones, or
- 3:21you need very rare friends that are constantly growing at the
- 3:23same rate as you. I mean, there's social pressure that's
- 3:27there not to grow. Then there's just a flat out work that you
- 3:29have to do in order to get there. And you have to think
- 3:31differently, not this, like stop doing 90% of the stuff you're
- 3:34doing in order to kind of grow more. But there's actual hard
- 3:36things you have to do in order to grow.
- 3:38Matthew Jarvis: There really are Micah and what are the
- 3:40advantages or lessons we've had doing with our days, we've been
- 3:43able to look behind the scenes of a lot of really simple
- 3:45practices, practices doing multiple millions of dollars of
- 3:48net revenue. And I remember we started this journey. Well,
- 3:50those guys, they hit some kind of lucky story, like they found
- 3:53a Goldman in their backyard, right? The Beverly Hillbillies,
- 3:56they found a will. There you go, that kind of thing. But then
- 3:57every single time, every time with exemption, we pull back the
- 3:59layers and we realize, Oh, these guys are just outworking
- 4:02everyone else. They're working at a level that public advisors
- 4:05can't even comprehend, like, they don't even know that level
- 4:07of effort exists, but it does exist, like, so let's talk about
- 4:09wherever you're on the spectrum. What if you're doing a few
- 4:11100,000 in production, if you're doing several million in
- 4:13production, right there? What is the difference between a
- 4:16legitimate goal, like a big, hairy, audacious goal, and just
- 4:19a pure fantasy, like just something your doors, you and I
- 4:21spent a lot of years with real dreams and goals, right? Like,
- 4:23early on I producer this year, I made $16,000 right? That's
- 4:28really so what's the difference there? Like, like, what's the
- 4:32difference between just this pipe dream and something that
- 4:34actually has a chance of becoming real?
- 4:35Micah Shilanski: So we've got a whole list of things. Like, as
- 4:37we're pre gaming, this pre gamer pause, trying to put some good
- 4:39ideas in terms of right? Notice, you're talking, I'm looking at
- 4:41this list and the list, and the one common theme I think I see
- 4:44here in successful advisors is they can really tell you where
- 4:48they lack. They have integrity. They have honest in what they're
- 4:52missing. Versus so many advisors that want to be there and are
- 4:55they have these goals and these dreams. They're not goals.
- 4:57They're just dreams, right? They dream. They want to be
- 4:59successful. They can't tell you where they're lacking. They
- 5:02think they're fantastic at everything. Like, no Micah, I'm
- 5:04great at collection, because you lost like 15 clients last year.
- 5:07Like, how's that being possible? Or, you know, like, I really got
- 5:09a greater prospect. Okay, how many should we have run on two
- 5:10clients next year? I'm really great at delegation and team
- 5:12management. Team done. Okay? So you have no idea where your
- 5:16weaknesses are now, right? And so I think it's that very
- 5:18consent mind which is really kind of coming up and really
- 5:21hampering down, seeing their flaws, whereas I'm looking at
- 5:24our success that are just crushing it. A lot of them are
- 5:26like, Hey, I suck at this. What do I need to do about this? The
- 5:29Germans, they're willing to take that next step, which is not
- 5:31only identifying the problem, do the work that's required to fix
- 5:34it.
- 5:35Matthew Jarvis: This is walking a tightrope as well. Right? Our
- 5:37work is very difficult work. We're surrounded by projection.
- 5:40We're surrounded by the imposter syndrome. We have a lot of time
- 5:43to ourselves. It's very low. It's very dangerous. And so
- 5:47yeah, idle hands with the devil's playground. We have to
- 5:49walk this time above. We need a lot of positive affirmations in
- 5:51our lives, just just to keep us going right, like, just to keep
- 5:54through the next market cycle, or, or that says, hey, how could
- 5:57we didn't beat the S, P by 10% whatever it is. We have a lot of
- 5:59positive affirmations. But like, at your point, these can get
- 6:01carried away. Goes from like a non from like, inoculating
- 6:03yourself to drinking the best advisors are, I don't say hyper
- 6:07critical, hyper aware if they haven't hit a goal. You and I
- 6:10included, we're looking at saying, Why did I not hit this
- 6:13goal? Not like, who can I blame? Well, there's a bad market
- 6:15conditions. You know, my broker dealer, my compliance
- 6:18department, blah, blah, blah, they're just hyper. Like, okay,
- 6:21I'm not closing very well on step five of my prospect
- 6:24process. And step five, why? Like, so what are you saying in
- 6:27step five? And what does that happen? And who is doing that
- 6:28better? How do I learn from that? And then what's the lever
- 6:30I can pull? They're just relentless. Of saying, like,
- 6:32this is the lever I pull. I'm gonna pull it again and again
- 6:35and again no matter what.
- 6:36Micah Shilanski: Yeah, and not getting tired of pulling the
- 6:38lever. That's another dangerous part as well. Of saying, Oh,
- 6:41well, I've done this so well successfully, I'm going to tweak
- 6:43it, because then it's going to be even more amazing. Well, hold
- 6:45second all the results from this one process that you want. Like,
- 6:49every time we do a client distribution, it's funny. It
- 6:51works, right? The clients know where they're going to get the
- 6:52money. The correct money comes out of their accounts. The
- 6:54correct amount of taxes estimate is withheld for clients. There's
- 6:57good communication across the board. We have a tracking system
- 7:00so I can see at any point in time where distributions are
- 7:03with clients, right? And in fact, I had had a client that we
- 7:05could hang out with tell me that he needs money out of his
- 7:07account, right? So there's always, like a great balance to
- 7:09say, well, now we're going outside of our process, right?
- 7:11What do we do? Right then with it? Okay, we have a process for
- 7:13what we go out of our process, like, what steps do we need to
- 7:15follow up with in order to make sure we get this done? So I have
- 7:17a process that works really well for sending clients money out.
- 7:20Why in the world would I experiment with it and to see,
- 7:24Hey, cut this time in half if I deleted half the steps right?
- 7:28Like mind blowing. There's no way you would do that. But as
- 7:30advisors, we do this all the time with our practices, which
- 7:34is all the time with how we want to grow, how we want to set
- 7:36goals, how we're going to be with prospects, how we're going
- 7:38to deliver things to clients. We change it all of the time
- 7:40without a proven success model.
- 7:43Matthew Jarvis: Like, another iteration of that, some external
- 7:45factor is going to change this, right? So when you're
- 7:47mentioning, hey, we have this process in our CRM, I was
- 7:50reminded of the number of times I changed CRM, thinking like, if
- 7:53only I switched from this CRM, then, then I would have success
- 7:56even prospect track, right? You can have it built elaborately
- 7:59into your CRM Micah, I know you have that. I know a lot of
- 8:02advisors we push. Or you can just have it on a spreadsheet. A
- 8:05good friend of mine, very successful, multi million dollar
- 8:08advisor. It's an Excel spreadsheet with zero formulas,
- 8:11and every single week he prints it. If I was Paul Muffet, we had
- 8:14him on the podcast. We talked about he prints it. He sits down
- 8:17with his entire team, and they read it out loud, line by line.
- 8:20Now is that fun for Paul? No, it's a fund for say, no, no. Is
- 8:23that like their energy building above? No, but it's the work
- 8:26that has to get done. So every single week, they look at every
- 8:29prospect, they say, What are we doing this week to move this
- 8:32forward, and who is taking care of that? And that's what it is.
- 8:35And it's just, it's pigheaded discipline. It's not, hey, what
- 8:38do I feel like doing today? Just getting the work done.
- 8:41Micah Shilanski: You know, Jarvis, we should talk about
- 8:42that, right? Yeah. So that episode came out with Paul, and
- 8:44then I was like, oh, that's we used to do that and stopped. But
- 8:47I guess where we've outgrown that we don't need it anymore.
- 8:49And then shortly after that, I heard some of our advisors being
- 8:51like, hey, well, how come this prospect didn't get followed up?
- 8:53And how can we this? And this is like, Oh, wait, hold a second.
- 8:56We didn't outgrow it. I freaking blew it up by thinking we didn't
- 9:00need it. And I'm sure what happened, right? Here's my
- 9:02defense here. I'm sure what happened is this life got
- 9:04delayed one week that work, and so we didn't have it. Then the
- 9:07next, the meeting didn't work, and so we didn't have it. Then I
- 9:10was probably like, Well, hey, we've gone two weeks and and
- 9:12we're still growing. We don't need to have these meetings
- 9:13anymore. Cancel the rest of them. It's one less meeting,
- 9:15right? And that's probably how irrational my decision making
- 9:19was. But now we've gone back to this as November every morning,
- 9:22guess what? We have a prospect review meeting, and that's 100%
- 9:24what we do is going through that. The same thing is, we're
- 9:28going to read this list together. And then I had some
- 9:30advisors recently kind of pushed back and says, Michael, look,
- 9:32this is just like a running agenda. How about we just, like,
- 9:34log on whatever we want throughout the week and look at
- 9:36this. We don't need a 30 minute meeting slot for it. And I was
- 9:40like, Okay, great. So let's rewind the clock when we were
- 9:42doing that, right? And how did that work? And they're like,
- 9:46well, we weren't bringing on as many clients. I'm like, okay, so
- 9:48we weren't bringing out as many clients as again, we could
- 9:50justify that something else, what? And they start going
- 9:52through and remembering, like, all of the reasons that it blew
- 9:54up. I was like, This is why we're coming back to this.
- 9:57Because this is the hard work showing up for the monotonous
- 10:00meetings, right? That's not like almost a curing cancer. There's
- 10:04not some revolution happening these meetings. I'm pulling that
- 10:06same lever to deliver value. That is hard work. It's not like
- 10:10putting on a roof in 120 degree heat, by the way, hard work. So
- 10:14we're doing hard a little liberally here.
- 10:16Matthew Jarvis: And if we wanted to, not that you need to, but if
- 10:18we wanted to peel back the layer, let's, let's think about
- 10:20this one specifically. Going through the weekly prospect
- 10:22tracker is it's not only not a fun activity, it can also remind
- 10:25you of where you're failing, right? So it's easy to have
- 10:28like, Hey, listen, if I don't look at my prospect tracker,
- 10:31then I won't know the people who said no, and so I'm just I'm not
- 10:34going to look. So the things that we're avoiding are the
- 10:37really uncomfortable things. So when you look at the prospect
- 10:40tractor as an example. You say, Oh, I haven't been looking at my
- 10:43prospect tracker. It's because it's not fun. It doesn't matter.
- 10:46Like you can decide like, hey, I want to have fun, or I want to
- 10:49deliver massive value and change lives. Like we run into advisors
- 10:52countlessly. There's like, literally entire associations of
- 10:55them. They just want to sit around and hold hands and talk
- 10:57about how their capacity and how they're trying to fulfill the
- 11:00greater good. And they have four clients between all 100 of them,
- 11:03it's because they're just not willing to do the uncomfortable
- 11:05work. This is where there's been fantasies and goals. A fantasy
- 11:08is something I just dream about. I have a picture of a Ferrari on
- 11:10my wall, and I just dream that someday, if I won the lottery,
- 11:13I'd buy this Ferrari. A goal is something that every single week
- 11:16I'm doing the uncomfortable work and to make the progress towards
- 11:19it. But it's not something I'm just dreaming of.
- 11:23Micah Shilanski: Step pulling through a little bit more. Yeah,
- 11:24I have please show up those prospect meetings when we have
- 11:26new prospects that have come in. Yeah, it's like, great with it.
- 11:29How did my content fail? Or we were looking at my YouTube
- 11:31reviews, right? Oh my gosh. I cannot stand looking at my
- 11:34YouTube channel repeating. It's never going to be good enough,
- 11:37right? It just isn't, in my mind. It doesn't matter that the
- 11:39growth on it's there. It doesn't matter that over time, we're
- 11:42bringing it on. I'm looking at that little snapshot of time,
- 11:44and I'm like, holy crap. How come we're not doing better? How
- 11:46come we're doing other things, and that head trash kind of
- 11:48really keeps in and so I got to have a system for dealing with
- 11:52that head trash. But that head trash is not an excuse for not
- 11:55doing the activity that's required to be successful.
- 11:57Matthew Jarvis: Yeah. Yeah, totally. Is another thing that
- 11:59distinguishes these kind of this, this lens of fantasies
- 12:02versus goals, is, is there time on your calendar every single
- 12:04week to make this reality right? So we could use a fitness goal
- 12:07as an example. If you have a fitness goal of x, and there's
- 12:10no time on your calendar to work out you're not going to get
- 12:13there, right? If you have a goal of bringing in X number of
- 12:15prospects, Dan Sullivan has this great quote that I use a lot of
- 12:18great quotes. And the great quote that he has is, you can
- 12:20never find time. You can only make time so you can never find
- 12:25time. This is an iteration of Parkinson's Law, right, which
- 12:28is, your calendar will always be full, right? An activity will
- 12:30take as much time as is allocated to it. No time is
- 12:34allocated to it. You'll you'll never get to it. But he you and
- 12:36I were recently coaching a group of advisors. We do some
- 12:38enterprise coaching sometimes, and the leader of the group was
- 12:41on a three week trip with his family, which, if you listen to
- 12:44this podcast, three weeks might not sound a lot like a lot for
- 12:46most people, that's an enormous thing. And so I asked him, we'll
- 12:48call him Bob. I said, Bob was there simply a three week gap in
- 12:52your calendar where there was nothing going on. He said, how
- 12:55much we do these three weeks? Let's take a family trip. You're
- 12:58laughing, right? Because that doesn't exist. He's got like 200
- 13:01advisors report to him, and he says, No. He says I had to beat
- 13:04him down with a hand. I pry it with a shoehorn and a crowbar to
- 13:07find that three weeks. But I just, I just made it happen.
- 13:11Same is true for the prospect trackers. Same is true for
- 13:13making your client phone calls. Same is true for surge meetings.
- 13:15There will not be some gap in your calendar where this
- 13:18magically appears.
- 13:19Micah Shilanski: So start going through and saying, all right,
- 13:20where are you deficient in these areas? Right? Now, what do I
- 13:24say? Let's define what deficient means. If you have done your
- 13:27business planning, which good for you? If you have shame on
- 13:29you, if you haven't, right? If you haven't, great news, then
- 13:31join us for business planning, whatever, 2025 but you got to
- 13:34have your business plan, and when our business plan, we're
- 13:37looking at it, deficiency is, if I'm not on track to beat my
- 13:40plan. That's deficient, right there. That's my metric. That's
- 13:43it. All of my business planning things are measurable, right?
- 13:47It's not like, oh, I want to touch the lives of a million
- 13:51people, and I can't quantify that, right? No, I want to be
- 13:53able to quantify, like on py part, we want to transform
- 13:55another 1 million federal employees with our financial
- 13:58planning. Great news. We have a way to track. How are we going
- 14:01to reach that 1 million federal employees? So we're going to
- 14:03track these other things. Everything going to be
- 14:05measurable. And if I am doing the activities and on track to
- 14:09hit those goals, well then I get two thumbs up. Life is great.
- 14:11And I'm on track if I'm not on track to hit the goal. So they
- 14:15have a new client goal, and I'm not on track to meet that goal.
- 14:17Now I'm deficient. Now I got to have a real good examination.
- 14:21This is probably where I need to pull somebody else in, because
- 14:23I'm a little too close to it. Because if I knew it was wrong,
- 14:25I would have fit right. I need to pull somebody else in. The
- 14:27look is, hey, I'm deficient in this activity. What is wrong
- 14:30with this? Am I not retaining enough clients? Do I not have
- 14:34enough prospects coming in? Is my prospect process too long? Am
- 14:37I getting a guess? But then they're saying, no, like, like,
- 14:39there's a million different things you have to look at right
- 14:41here. But it's all going to start with, where am I not
- 14:43lining up to my goals?
- 14:44Matthew Jarvis: Yeah. And I think that ties to a bigger
- 14:46discussion on accountability, right? So if you can be
- 14:49accountable to your measurements, awesome, knock
- 14:51yourself out, right? Yeah. If you can be, if you're finding me
- 14:54like, Hey, I've got this business plan, and as the year
- 14:57goes on, I kind of hide it. I look at it less and less and I
- 15:00look at fewer numbers, that's where you've got to have
- 15:03external accountability, right? That could be again, a coaching
- 15:06group, a mentor, a coach, whatever the case may be, but if
- 15:08you're not getting the results you intended, and especially if
- 15:11you're not sure why, this is where you've got to have
- 15:14accountability, because at the end of the day, nine times out
- 15:17of 10, it's because you're not doing the reps and or you're not
- 15:20being self aware enough about why the reps aren't yielding
- 15:23results. An example, we've talked about Micah on this
- 15:26podcast, and we coach helped him quadruple his business. He was
- 15:29having a lot of DIY ers. They would get to the end of his
- 15:31process, very sharp advice, financial plans, prospect
- 15:34process, the whole thing they would get the end of his
- 15:37process. And they would say, and again, we'll call them Bob. They
- 15:40would say, Hey, Bob, this was really great. I'm gonna go do
- 15:43this myself, because that was really always my plan. And
- 15:45again, it was his witness. He says, Why keep getting this?
- 15:48Because he was tracking what's happening. And he comes back to
- 15:51you, and I says, Hey, this is what's happening. We said, Oh,
- 15:54here it is. Because it's always easier to solve other people's
- 15:57problems. We need to add a step back at the very beginning to
- 16:00screen out these di wires, or at least extend them on a path to
- 16:03convert. But again, that was why he was able to quadruple his
- 16:06practice. He was tracking things ruthlessly to your earlier
- 16:09point. Micah, he was always looking, where is this not
- 16:12working? And then, who has figured it out already that I
- 16:14can learn from.
- 16:15Micah Shilanski: That's 100% it. So the measurement is going to
- 16:17matter, right? So it means you have to track these things and
- 16:20jars, you can kind of make fun of me on my tracking systems
- 16:22that we have, and we're tracking so many things in detail. Why
- 16:26the hell would you do this? Right? Well, you got to do what
- 16:27works for you, but I like being able to have all of the systems
- 16:30broken down. So when a team member would buy it to a client
- 16:34we have, we have all of the steps broken down so we can see
- 16:37it when it breaks. We can clearly see it, and we can see
- 16:39it in advance of breaking and in prospect tracking, we have all
- 16:42of these steps broken down, and we're tracking off each single
- 16:45one so we can see where does it go wrong? Is that acceptable?
- 16:49Right? Because not every client's going to prospects
- 16:51going to convert that is it an acceptable loss? Are we outside
- 16:54of an acceptable range? Now, how do we need to tweak that? So
- 16:57should we have multiple advisors? Now you need to look
- 16:59at this and see how are you ranking? Right? So if you're
- 17:02gonna compare numbers, you never do this at a conference with how
- 17:05many people are lying. But you know, if you could sit down with
- 17:07somebody say, Hey, you actually show me your prospect tracking
- 17:10sheet, and now we can start comparing things and saying,
- 17:13Hey, where are they crushing it? What are some things that
- 17:15they're doing? But again, this is the hard work that no one
- 17:18really wants to do to track in detail, all of your prospect
- 17:22information, but totally.
- 17:23Matthew Jarvis: Again, when we look at advisors, and we're
- 17:26going to use just income as a measurement, right? Ultimately,
- 17:28we're solving for value, right? Our approach is that your income
- 17:31in our model is tied to the amount of to clients, right? So
- 17:35we're going to set aside outliers or unethical people,
- 17:37whatever the case may be, but always, every single time, the
- 17:40people that are making more money, aka delivering more
- 17:43value, they're doing that hard work that no one else wants to
- 17:46do the other place. Micah, this manifests itself is, how are you
- 17:49spending your free time? In other words, those hours you're
- 17:53not working, no, not time. I'm not talking about time with your
- 17:55family. I'm not talking about the time that you're exercising
- 17:57or working out or doing your hobby. I'm talking about those
- 17:59extra couple hours in the morning or the evening. Are you
- 18:02spending those only in social media? Are you spending them
- 18:04watching Netflix? Are you spending them reading and
- 18:08bettering yourself? I was talking to a great advisor,
- 18:10friend of ours, phenomenal practice. He and I had shared
- 18:13that we were both on our third time through the same book. And
- 18:16I said to him, I said, Hey, we're gonna call How do you find
- 18:18time to read these books? He says, What do you mean? How do I
- 18:20find time. I've all the time in the world, three books. I don't
- 18:22watch any TV. He says, I don't, I don't spend my evenings
- 18:25watching TV. I'm gonna even say I'm either working with my
- 18:28family, exercise, hobbies, or I'm learning that's at least I
- 18:31don't, I don't spend time on social media. I don't spend
- 18:33time. This is, again, where fantasies separate. Whether it's
- 18:37work or sports or fitness, you just have to do the work.
- 18:40Micah Shilanski: Gotta do the work. You know, speaking to the
- 18:43work, right? This podcast is all about kind of taking so the
- 18:46biggest kind of action item you need to do is take action,
- 18:48right? That's the biggest thing. Know, where kind of you're at,
- 18:51you know, become a member of the perfect or there's my there's my
- 18:54selfish little plug that's gonna be in here join us in our
- 18:56coaching programs. Why? Because we want to make a difference in
- 18:59your life. All of these little things that Jarvis and I talked
- 19:01about are things we help step by step, other advisors do and
- 19:04implement so you can transform your life and your clients lives
- 19:08and your family's lives along the way.
- 19:09Matthew Jarvis: Yeah, the second the caveat I added that, Micah,
- 19:12it's got to be take action. That Prince isn't quite the right
- 19:15word, but let's use a quick working out metaphor. If I get
- 19:18to the end of a workout and I have it sweated and my heart
- 19:22rate's not up and I'm not feeling sore. That wasn't a
- 19:25workout. I didn't, yeah, I just I'm making it harder. Same with
- 19:28with your practice. If the work you're doing doesn't hurt, if
- 19:32it's not uncommon, shoot, you're not actually growing, you're
- 19:35growing your practice. So yeah, join us in The Perfect RIA,
- 19:38we've now helped hundreds, now 1000s of advisors, double their
- 19:42practice and more. Micah, always a pleasure to work together for
- 19:46all of our sisters. Remember five stars when early vote often
- 19:49is election season, forwarding this podcast to other advisors
- 19:52you know really helps us out.
- 19:54Micah Shilanski: Awesome, till next time. Happy planning.
- 19:56Matthew Jarvis: Happy planning.
- 19:57Amber Kuhn: TPR Nation when it comes to prospecting, having a
- 20:00process in place, and one that you follow is essential. But
- 20:05what impact does that process have on your prospects? What if
- 20:09it set expectations for them and help them get a glimpse of what
- 20:14it looks like to be a client? What if it helped put them at
- 20:19ease and allowed you to provide an exceptional experience? If
- 20:23you're looking for a tried and true process, then it's time to
- 20:28get Matthew Jarvis's Sleep on it process. This process will help
- 20:33prospects the answers to their critical questions and ensure
- 20:37that they feel confident in their decision to hire you as
- 20:42their trusted advisor. Visit theperfectria.com/sleeponit for
- 20:46your exclusive access.