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314-Content That Lands and Rooms You Have Not Walked Into Yet · Stuck No More Voices

• 0:00
  Calen: You made it to the last two letters.
• 0:02
  Calen: Now we come to the C and E.
• 0:06
  Calen: This is where strategy turns into legacy.
• 0:09
  Calen: Stay with me.
• 0:11
  Calen: Welcome to the Stuck No More Voices podcast.
• 0:14
  Calen: I am Theresa Croft, a visibility strategist for Christian businesswomen leaders whose credibility has outgrown their visibility.
• 0:24
  Calen: If you've done the work, you've built the name, carried the calling, and still feel like a room you were made for has not opened the doors, you're in the right place.
• 0:34
  Calen: Now, I'll be honest here, just a little brief interlude is last week or last few weeks, my body crashed.
• 0:41
  Calen: I came home from Vancouver at the end of this month into May, and wow.
• 0:46
  Calen: I went to the urgent care, and they said I had bronchitis, and they said I had pneumonia.
• 0:50
  Calen: That hit me hard.
• 0:51
  Calen: Pneumonia?
• 0:53
  Calen: I later went to my own doctor, who said,"Don't go to urgent care." Uh, I'll leave that aside.
• 0:59
  Calen: And I found out that I didn't have pneumonia, but I had a serious case of bronchitis.
• 1:05
  Calen: So let me tell you, even a visibility strategist needs to take care of their voice and needs to rest.
• 1:11
  Calen: I have a dear friend who tells me,"T, rest creates more." So there's a lesson in that.
• 1:16
  Calen: So I'm so excited to come back though to this final lesson of the EVOICE Method, and it's sitting right here.
• 1:24
  Calen: So just to review, the EVOICE Method, the E is executive authority and identity.
• 1:31
  Calen: The V is vision and value.
• 1:33
  Calen: The O is the offer ecosystem.
• 1:35
  Calen: The I is influence platform.
• 1:37
  Calen: The C, content strategy, and the E, expansion and execution.
• 1:42
  Calen: I'm gonna tackle the last two together.
• 1:45
  Calen: So let's get into it.
• 1:47
  Calen: Looking at C, content strategy.
• 1:49
  Calen: Here is the truth most women might miss.
• 1:53
  Calen: You do not have a content problem.
• 1:56
  Calen: You have a clarity problem dressed up like a content problem.
• 2:01
  Calen: You sit down to post, maybe your mind goes blank.
• 2:05
  Calen: Maybe you haven't learned the secrets of training AI to sound like you, and it's not because you have nothing to say.
• 2:11
  Calen: You may have too much to say and no map for it.
• 2:16
  Calen: Content strategy is the map.
• 2:19
  Calen: It tells your message where to go.
• 2:22
  Calen: You know, think of it like a garden, okay?
• 2:24
  Calen: You do not throw every seed into the ground on the same day and hope it draws people.
• 2:30
  Calen: You do plant on purpose.
• 2:32
  Calen: You water on a rhythm.
• 2:33
  Calen: You know what grows in each season.
• 2:37
  Calen: Your content works the same way.
• 2:40
  Calen: One message, many forms.
• 2:43
  Calen: The podcast plants down deep, long conversation.
• 2:46
  Calen: The Reel on social carries it wide, and the email walks it home into their inbox where you get to be so personal with them.
• 2:56
  Calen: For me personally, this is what I like to do.
• 2:58
  Calen: I consider this, my podcast, like my content engine.
• 3:03
  Calen: I share most of the things that I'm working on and that I'm sharing with my clients right here.
• 3:09
  Calen: The content then can be dispersed, it can be cut down, it can be sent into Reels.
• 3:16
  Calen: So this is really...
• 3:18
  Calen: Another way I like to think of it, can I give you another way?
• 3:21
  Calen: It's, I call it the tree house method.
• 3:23
  Calen: You have a tree house.
• 3:25
  Calen: It might be your website, it might be your funnel, the beginning of your funnel.
• 3:29
  Calen: It might be your podcast.
• 3:31
  Calen: And so you got seeds, content, and you're not just gonna f- flow it everywhere and hope people come to your birdhouse.
• 3:38
  Calen: No, you have specific places you send that seed, hoping they will come back to the birdhouse.
• 3:45
  Calen: At the birdhouse might be a start of a funnel, it might be your website, it might be an offer.
• 3:50
  Calen: So you gotta be able to have a solid systems, a solid website, a solid whatever that is, birdhouse, and then the content is the seed.
• 4:01
  Calen: All right.
• 4:02
  Calen: So let's talk about expansion and execution.
• 4:06
  Calen: Uh, this is the last letter, and we talk about content, but this is a lot of times where most dreams die.
• 4:14
  Calen: They got the content, but the execution, the final thing, is just kinda, I don't know, lagging.
• 4:22
  Calen: Let me assure you, expansion, it's not louder.
• 4:26
  Calen: Expansion is reach.
• 4:29
  Calen: It's your message landing in rooms you have never walked into.
• 4:33
  Calen: Stages, books, partnerships, collaborations.
• 4:38
  Calen: The spaces got already approved before you felt ready.
• 4:42
  Calen: But expansion only comes through execution, and execution is just one word made simple.
• 4:50
  Calen: Finish.
• 4:51
  Calen: Carry through.
• 4:52
  Calen: Go to the next level.
• 4:54
  Calen: You don't need 10 new ideas.
• 4:55
  Calen: You just need to finish the one in front of you.
• 4:59
  Calen: Here's, like, I think is a key.
• 5:02
  Calen: God hands you a key, but a key in your pocket, you're not gonna open anything.
• 5:08
  Calen: You have to walk through the door and turn it.
• 5:11
  Calen: So expansion asks one question.
• 5:14
  Calen: What room is God preparing you for?
• 5:18
  Calen: And execution asks a smaller one.
• 5:21
  Calen: What is the one step you take this week?
• 5:25
  Calen: Example, once again.
• 5:27
  Calen: I had the seed.
• 5:29
  Calen: I had the places I wanted to send it.
• 5:32
  Calen: One was a seed for a content build.
• 5:35
  Calen: In came someone into the build process.
• 5:39
  Calen: Two dear friends wanted to take advantage of my podcast skills, which led into a website build and a new podcast, it's coming soon.
• 5:48
  Calen: So these are all things I j- enjoy.
• 5:52
  Calen: What do you enjoy?
• 5:54
  Calen: Are you going through the final step of executing those steps in the EVOICE Method even?
• 6:01
  Calen: You can go back and listen.
• 6:02
  Calen: Each step is so powerful for you to be visible, for people to find you.
• 6:08
  Calen: It's time, because you have something extra that you might think is ordinary.
• 6:12
  Calen: It's an extraordinary solution to someone's pain point.
• 6:16
  Calen: So that's all today.
• 6:18
  Calen: Appreciate yous hanging on with me and waiting for this next episode.
• 6:23
  Calen: Here's what I want you to do before I close this app.
• 6:26
  Calen: The thing we talked about is not some, a someday thing.
• 6:29
  Calen: It is all this week thing.
• 6:31
  Calen: You do not need a bigger calling.
• 6:32
  Calen: You need the capacity to carry the one you have.
• 6:35
  Calen: The gap, okay, is exactly what the calling and capacity audit shows you.
• 6:41
  Calen: Takes really less than five minutes.
• 6:43
  Calen: It holds up a mirror to where your vision and your capacity are.
• 6:48
  Calen: You don't have to guess.
• 6:49
  Calen: You see it right there.
• 6:50
  Calen: So get it free at teresacroftaudit.com.
• 6:55
  Calen: That's teresacroftaudit.com.
• 6:57
  Calen: And then come back next week.
• 6:59
  Calen: We're not done getting you seen.
• 7:02
  Calen: Until then, remember, speak from your scars, not your wounds, on purpose for purpose God's way.
• 7:10
  Calen: I'll see you next time.
• 7:11
  Calen: Another episode of the Stuck No More Voices podcast.