Season 3: Episode 17 – Renewed competitive challenge for grocers as consumers return to old habits.

The Experience Perspective: An Ipsos Podcast · Aug 19, 2021 · 18m

During the pandemic, Ipsos research indicated US consumers were spending more at grocery stores, with 4 out of 10 spending $200 or more per month. However, as the pandemic subsides, nearly half (49%) expect to decrease their grocery store spend for meals.

At the onset of COVID-19, grocers and big-box players implemented or expanded delivery and pickup services, to adapt to the pandemic environment, meet customers’ needs and grow meal spend. But winning space in consumers’ refrigerators and tables for meal occasions requires more than that …

This week, we are joined by Ipsos’ Jaime Tarud, who…