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Why Invest In Yourself with Melinda Emerson · The SmallBizChat with Melinda Emerson

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  Sometimes we can get so caught up and be so busy in our businesses that we don't take care
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  of our basic needs.
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  And that your business isn't worth it, guys.
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  If something happens to you, you won't even have a business.
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  So make sure that you're you know, fostering relationships with good doctors that you are,
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  you know, getting your basic things checked.
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  One zero ignition
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  liftoff.
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  Ending small business failure.
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  Welcome to the Small Biz chat podcast with the number 1 small business expert, Melinda
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  Emerson.
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  Melinda's goal is to and small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the all biz chat lady herself, Melinda Emerson.
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  Attention author, speakers, coaches, and consultants.
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  It's time to level up your business and my live event, plan in demand live in Philadelphia this
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  September, 21st to 23rd, It's time for you to be seen and be heard, and I'm gonna give you
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  the path to get there.
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  Hi, everybody.
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  This is Melinda Emerson, and I wanna welcome you to another episode of the small business
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  chat podcast.
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  This week's episode is a solo podcast that I wanted to talk to you all about why invest in
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  yourself, you know, in our fast paced and competitive world, investing in yourself is not
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  just an option.
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  It's actually a necessity.
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  You know, allocating your resources and time for thinking yourself goes beyond just
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  acquiring knowledge and skills.
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  It encompasses developing self awareness.
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  Fostering a growth mindset and nurturing your physical and mental well-being.
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  In this podcast, what I wanna do is highlight the reasons why investing in yourself is a wise
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  decision that will yield you invaluable returns.
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  Now the first reason why I think everyone should invest in themselves is because it's
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  really just about continuous self improvement, you have to grow yourself to grow your
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  business.
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  And so you have to make a commitment to continuous self improvement.
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  And by dedicating the time and effort to enhance your knowledge, skills, and abilities,
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  you really equip yourself with tools necessary to adapt and thrive in this rapidly changing
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  business world we all find ourselves in.
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  And whether that through formal education.
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  Like, I went back to school at age forty five.
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  I got an MBA, but you don't have to go that far.
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  You you could just do a self study.
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  You could just seek out mentors, you could invest in coaching, build a mastermind group
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  with 4 or 5 other like minded entrepreneurs, You know, your personal and professional
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  development just opens doors to new opportunities.
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  It expands your perspectives because you're learning from your peers and it also empowers
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  you to achieve your goals.
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  Sometimes, you know, you guys your goals can be too small.
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  Your goals can be 2 x.
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  And sometimes you need to get around other people so that you can create 10 x goals for
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  yourself.
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  And so That's why you need other people's perspectives in your life to grow yourself and
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  to grow your business.
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  The other reason why it makes sense to investing yourself is because really it'll
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  boost your confidence and self esteem.
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  When you invest in yourself, it cultivates your self confidence and a healthy sense of self
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  esteem.
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  Now you gotta walk the line between confidence and arrogance.
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  Sometimes We get a little bit of success and we turn into these arrogant obnoxious people
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  people don't wanna deal with.
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  You don't wanna be that guy or that lady.
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  But you want to make sure that as you acquire new skills and knowledge and your confidence
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  grows, that you keep your ego in check.
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  That's because Your ego is what can get you in trouble every time.
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  And and you but you wanna allow yourself and really push yourself.
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  To take on challenges, to step outside of your comfort zone in your business.
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  And because you're this newfound confident really can translate into greater
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  assertiveness, improved decision making, and really the ability to overcome obstacles.
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  And by investing in your personal growth, you can develop a strong belief in yourself, which
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  in turn positively impacts your interactions, your relationships and, really, your overall
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  success.
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  The other great thing about investing in yourself is just it just increases your
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  resilience, you know, investing in yourself fosters, adaptability, and resilience, which
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  are two critical qualities that we all need in business today, you know, because we're small
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  business owners.
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  We take punches all the time, whether it's interest rate, whether it's supply chain,
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  whether gas prices, whether it's how hard it is to find a cheap good staff.
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  There's lots of stuff out here, that can close line you as a business owner.
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  And so you have to stay resilient and continuously learning will enable you to stay
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  ahead of the curve and really embrace change and uncertain times as they come Also, if you
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  invest in acquiring new skills, you will become more adaptable to different roles, industries,
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  and technology.
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  And when you are resilient, it helps you bounce back from setbacks.
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  It helps you persevere new challenges, and it strengthens your ability to overcome obstacles
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  that will help you ultimately achieve long term success.
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  Now one of the greatest things about investing in yourself is how you can spark your own
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  innovation.
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  You know, business innovation comes from investing in yourself because it can directly
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  impact your business trajectory to buy continually a expanding your knowledge and
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  skills.
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  You position yourself as an invaluable asset to your own business.
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  Right?
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  We must all be proactive in our self development to generate innovative, fresh
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  perspectives, and a thirst for growth, investing in yourself through, like, surface
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  locations, professional treaties, workshops, attending conferences, all of these things will
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  highlight your commitment to yourself improvement, And, you know, just make you more
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  attractive and be in target rich environments, right, if your target customers are all at a
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  particular treasurer or conference, you need to be there too.
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  But the in addition to clients, you might come across a potential business partner.
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  You never know.
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  You just have to put yourself in target rich environments and be willing to listen and learn
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  and I'm a big fan of also staying in top on top of the industry trend.
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  One of the things that changed my business forever was when I read in a trade journal in
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  2007 that social media was gonna be the next, the big thing in business.
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  I read that and I internalized it and I decided to shift my company's entire focus to social
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  media marketing.
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  And it's one of those things that I am so grateful that I did because being a pioneer in
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  social media really propelled my business very early on.
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  So sometimes it's not about an innovation that you create.
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  It literally could be an innovation that you read about and decide that you wanna implement
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  that within your business.
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  There's lots of ways to be innovative.
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  I think sometimes people think that innovation is about coming up with the next great app, and
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  I'm here to tell you that that is not necessarily the case.
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  You wanna make sure that you are always paying attention to technology, to your competitors,
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  and to just what's going on generally in your industry.
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  I also think another benefit of investing in yourself is just improved well-being and
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  fulfillment, investing in yourself encompasses nurturing your physical and mental well-being.
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  Prioritizing self care, going for walk, drinking more water, getting good rest, right,
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  just in general, maintain in a healthy lifestyle.
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  Going to the doctor when you're supposed to.
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  Getting your mammogram getting, you know, your teeth cleaned.
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  Like, all of these things, sometimes we can get so caught up and be so busy in our businesses
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  that we don't take care of our basic needs and that your business isn't worth it, guys.
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  If something happens to you, you won't even have a business.
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  So make sure that you're, you know, fostering relationships with good doctors that you are,
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  you know, getting your basic things checked There's a lot of things that people die from
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  that are preventable.
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  And there's a lot of business owners out here walking around with high blood pressure
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  diabetes and don't know it because When's the last time they've been to the doctor?
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  Don't be that person.
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  Also, I want you to think about when we think about self care, You know, sometimes people
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  think about, you know, getting massages and facials and stuff, and that is important too,
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  but sometimes self care is just going for a walk.
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  If you were somebody that works from home, once the last time you got outside and you knew what
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  the temperature was outside, make sure at least once a day you are breathing fresh air, and
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  that is even if you have to take an umbrella with you so that you can breathe fresh air
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  Don't just be a slave to your desk in your house if you are self employed.
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  The other thing I'm a big fan of is finding time to invest in activities that bring you joy
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  in fulfillment, such as hobbies, exercise, you know, pursuing a passion.
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  Maybe you always wanted to learn art.
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  About 10 years ago, I realized that I was a raging workaholic, and I decided to take up
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  golf and literally signed up for some golf lessons first.
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  I liked it, and then I signed up for another round of golf lessons.
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  And the next thing I know, my golf instructor said, hey.
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  Did you know that there's a ladies golf league?
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  There's a nine whole ladies golf league that meets every Tuesday morning.
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  And I didn't know that, but I'm an entrepreneur.
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  I have control over my schedule.
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  So I joined the ladies golf league.
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  And I'm actually a pretty good golfer now all because I needed a hobby and investing in that
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  is something that has created opportunities for me I have been invited to golf tournaments and
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  things, and I've been able to go to business golf functions because I'm now not the lady
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  driving the golf cart.
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  I'm actually the lady driving the ball off the tee.
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  So I wanna encourage all of you to find pursue a passion, and, you know, you want to cultivate
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  a balanced and fulfilling life.
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  We do not work to live.
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  We live so that we excuse me.
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  We do not live to work.
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  We work so that we can live our best life.
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  So it's really, really important that we take care of ourselves, especially you ladies out
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  there.
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  I want you guys to take care of ourselves because a lot of us got 3 full time jobs.
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  We are wise.
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  We're mothers.
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  We're business owners.
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  We got a lot going on.
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  And sometimes that tends to make us the last on our own list.
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  So I just wanna encourage all of us to think about ways that we can enhance our overall
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  happiness, our productivity, and our ability to handle stress because you guys know it's
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  business owners.
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  There's a lot of stress out here for us.
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  There's a lot of things that can really knock you off your square.
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  And so you wanna make sure that if you're taking care of yourself care, if you're taking
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  care of your mental acuity and then acquiring knowledge is skills and abilities.
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  If you are, you know, building a network for yourself, building a mastermind group so you
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  can hear other people's perspective, so you're not the only voice that you're considering.
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  All of these things are going to help you improve all aspects of your life, but we don't
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  just we're not just people that work.
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  We're people that live and and love our families and wanna spend time with the people
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  we love.
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  And that's what I want you to remember.
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  I mean, investing in yourself can have immeasurable returns.
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  You know, by dedicating your resources, your time, and your efforts to your personal and
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  professional goals.
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  You can position yourself for success and really unlock your full potential.
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  Self improvement will boost your confidence, your adaptability, and really just enhance you
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  in so many ways.
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  And and these are just a few of the benefits that arise from investing in yourself, but And
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  the bottom line is this.
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  Remember that you are your business's most valuable asset.
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  And by prioritizing your growth and development, you will create a solid plan for
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  yourself.
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  So if you've been feeling like you're in a rut It's time to find a new hobby.
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  It's time to find some new joy, and I wanna empower you.
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  I also wanna invite you I am have hosting a conference this September, September 21 23rd.
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  It is called brand and demand live.
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  And if you're somebody who is aspiring coach, professional speaker, author, or consultant,
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  this is the conference for you.
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  I'm gonna be teaching entrepreneurs, how to raise their level of visibility so that they
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  become a national brand because when you are a national brand, you will attract your target
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  customers to you.
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  You no longer have to chase customers.
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  And I have been able to do this successfully in my business over 13 years, and I now want to
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  teach all of you how to become a brand in demand.
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  So if you're interested in joining us in Philadelphia this September 21 through 23rd, I
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  want you to head over to smallbizladyuniversity.comforward/brandendemandlive.
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  And I want you to sign up, get your flight.
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  I want you to come here so that I can help you really build the brand that you deserve to be.
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  I want you to take spotlight that you deserve.
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  So consider coming and hanging out with me at brand in demand live.
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  It is smallbizladyuniversity.com forward slash brand in demand lot.
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  I can't wait to host you in Philadelphia.
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  Attention authors, speakers, coaches, and consultants.
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  It's time to level up your business and my live event, brand in demand live in Philadelphia
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  this September, 21st to 23rd, it's time for you to be seen and be heard, and I'm gonna give you
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  the path to get there.
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  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
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  Subscribe to this podcast, wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website seed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.