Latest / Craft Brewery Financial Training Podcast
From Good Beer to Great Experiences: What Today’s Taproom Guests Really Want
What if your taproom’s biggest growth lever isn’t price or new styles—but the first 15 seconds after someone walks in?
Today on the podcast we welcome back consumer insights expert Michael Varda of Craft Beer Advisory Services to unpack the data behind modern taproom behavior and why food, events, and hospitality now sit shoulder to shoulder with great beer.
The headline: beer gets guests in the door; the experience keeps them in their seats and brings them back.
We trace the post-pandemic shift from liquid-first to social-first to hospitality-first, showing how entertainment sparked the…
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