Episode 90: Turns Out, We Were Doing It ALL Wrong

The Dirty Heifers · Sep 10, 2026 · 1h 20m

We thought we knew what it took to run a successful soap business.

Turns out… we were wrong. 😂

After spending three episodes talking with Joanna Couch about scaling a soap business, manufacturing, equipment, batching, private label, hiring, consistency, and growing from a tiny 10x10 shed into a massive operation, we started questioning some of the things WE thought we knew.

And this episode is basically one giant Dirty Heifer confession session.

We talk about the soap business mistakes and misconceptions we had along the way—including:

🧼 Why having MORE products doesn't necessarily mean more…