963: How Exact Solar Keeps Growing in a Shrinking Market | Aaron Nichols
While many solar companies are fighting to stay afloat, Exact Solar is flying.
After growing 23% and then 50% in the previous two years, the Pennsylvania installer says it's up another 73% so far this year. That kind of growth in this market raises an obvious question: what are they doing differently?
Aaron Nichols joins Nico once more to unpack the answer, and it isn't just one clever marketing tactic.
Exact has built a growth flywheel around learning. Completed projects become proof the sales team can use. Customer questions become content. Pleased customers become referral sources…
The skinny
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