They're Paying $400K for a Job Product Marketers Already Do, w/ Elliott Rayner
Companies are posting head of storytelling roles at around $400K a year, and Elliott Rayner (Head of Storytelling at OWOW Agency and Creator of The Story Cohort) has the receipts: 25 of those job descriptions, pulled apart in his State of Storytelling 2026 report. His read is that it is a chief product marketing officer under a different name. The skill set they are asking for is a product marketing director's skill set. So why is nobody in product marketing putting their hand up?
In this episode, he breaks down his three-question alignment he's run at more than 100 companies, and why the…
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