Why Fashion Brands Fail: Sharon Ademefun on Global sizing lies, Markups & Money
In this episode of Fashion Roundtable, we sit down with Sharon Ademefun, founder of Body Politix, for an honest conversation about building fashion businesses, understanding the Nigerian woman, global sizing, pricing, markups, privilege, money and knowing when it is time to change direction.
Sharon takes us back to her early days in business in 2011, sharing what she got right, what she got wrong and the gaps she noticed that eventually shaped the business she wanted to build.
TIMESTAMPS:
00:00 – Introduction
01:36 – Looking Back at Her 2011 Business: What Did She Get Right and Wrong?
06:10 –…
The skinny
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