Why Every World Cup Team Wants a Hit Song
As the World Cup intensity peaks in the knockout stages, music has become as crucial to a team's campaign as their tactical formation. Julie Hanse, Director of Partnerships at MassiveMusic, joins Tim Elliott to unpack the lucrative business of sports anthems, exploring why global teams and major brands are obsessively investing in sonic strategies, stadium chants, and official tracks to fuel national pride and secure massive commercial wins.
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