Latest / Uphoff on Media Podcast
The Stack That Broke Marketing (And the Architecture That Can Fix It)
This is the third post in B2B Marketing in the Machine Age, a four-part series on the state and future of B2B marketing in the agentic AI era. Post 1, “How B2B Marketing Lost Its Way,” set the historical stage. Post 2, “B2B Marketing Is Broken. Brand Is Why. And Brand Is the Fix,” made the case for positioning as the foundation of everything. This post examines the technology and organizational architecture of B2B marketing: how it got so complex, why that complexity is now a strategic liability, and what the path forward looks like in an agentic AI world. Post 4 covers The Career.
There is a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.