Southwest Enters Lounge Game | Bend News

Bend News Today | 2 Min News | The Daily News Now! · Sep 3, 2026 · 1m

Southwest Airlines is finally entering the airport lounge game—with four major cities set to roll out lounges next year, thanks to a new partnership with Chase. Access requires a specific Southwest credit card launching in 2027, mirroring moves by American and Delta. This strategic shift aims to boost loyalty and generate revenue through credit card spending, while also signaling broader changes: assigned seating and paid checked bags. Southwest’s evolving approach blends its unique culture with industry norms to stay competitive in a shifting market. Listen in comfort:Get a discount on a…