Latest / Elon Musk Podcast / Elon Musk and Twitter fight inappropriate content + SpaceX Starship Update - Episode #213

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Elon Musk and Twitter fight inappropriate content + SpaceX Starship Update - Episode #213 · Elon Musk Podcast

• 0:01
  Twitter has joined forces with ad companies, double verify, and
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  integral ad science to provide advertisers with information
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  about the content surrounding, their ads, the program, which is
• 0:11
  initially available to US. Based companies, allows Brands
• 0:15
  to analyze the tweets adjacent to their ads, including promoted
• 0:19
  tweets, our advertisers will now be able to see what kind of
• 0:22
  tweets are appearing near their ads in the reason for this and
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  companies will also be able to use Twitter as adjacency.
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  Troll tools to fine-tune their campaigns and filter out,
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  keywords double verify. And iaas have said that their
• 0:36
  tweets getting solution will cover Twitter's home time line
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  first and then expand to profile and search placements.
• 0:43
  The new system aims to provide suitability scores to help
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  Brands determine if their ads are shown alongside tweets.
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  That may not align with the Brand's image.
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  For instance, an electronic brand.
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  May not want its ad to appear alongside a tweet, discussing
• 0:58
  E-Waste Vice The end of product marketing.
• 1:01
  A double verify said, the company is able to look at the
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  tweets before and after the ADD and classify them, according to
• 1:06
  the company's own safety and suitability settings.
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  This provides them insight into how their ads are appearing on
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  Twitter, and Twitter is promoting this partnership in
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  its own way to let advertisers know about this service.
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  However, it's not clear. How the social media platform
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  will package this up, both double verify and IAS will have
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  access to real-time data from Twitter to measure add
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  performance. This lows Twitter's recent
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  Crackdown on third-party apps signaling, the Twitter is
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  focusing on developer initiatives that could bring in
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  Revenue, Twitter's various monetization plans around
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  subscriptions or payments may only pan out in the long term,
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  if at all in a statement AJ Brown, whose Twitter's head of
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  brand. Safety said, Twitter is
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  committed to promoting a safe advertising experience for
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  people in brands. In this commitment has never
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  been stronger. Validation of the context in
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  which adds serve To Global Alliance for responsible media.
• 2:02
  The G AR M industry standards is incredibly important to us and
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  our customers. Now, Twitter headfirst he's this
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  advertising initiative. In a December blog post
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  published shortly after Elon Musk takeover of the social
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  media Network in late October. And the post.
• 2:18
  Also detailed the launch of Jason, see, control tools to
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  help Brands, prevent their ads from appearing, around content
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  for with certain keywords, the announcement had arrived at a
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  time when The Tesla and SpaceX exec had already made a number
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  of missteps that worried advertisers enough to see many
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  pause spending on the network specifically Brands were
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  concerned about changes to moderation policies and layoffs,
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  impacting trust and safety teams which could lead to their ads
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  being shown alongside toxic content about 40 civil rights
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  groups also wrote an open letter pressuring advertisers to pause
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  spending and many brand seem to agree a reassessment was an
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  order as Twitter work through its transition.
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  And Leadership Twitter also lost its top ad exec in November
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  reports. At the time, noted, the
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  companies like General Mills Audi and Pfizer had already
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  pause spending on Twitter and soon others.
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  Followed data from analytics, firm path.
• 3:14
  Mattox provided to TechCrunch noted that several companies.
• 3:17
  Including Kraft, Heinz Nestle, Coca-Cola, and Best Buy didn't
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  spend any money at all on the platform.
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  In December, witters partnership with ad tech companies, double
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  verify, and integral ad science, comes at a crucial Social time
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  for the social media platform as it struggles with declining ad
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  revenue and Advertiser exits. The new program aims to address
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  brand safety concerns by providing advertisers with
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  information about the contents of running their ads and
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  allowing them to fine-tune their campaigns to filter out keywords
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  that may not align with the Brand's image.
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  This move is a strategic one for Twitter.
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  As it looks to regain the trust of advertisers who have been
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  hesitant to spend on the platform in recent months,
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  brains have been concerned about To moderation policies and
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  layoffs. Impacting trust and safety teams
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  which could lead to their ads. Being shown alongside toxic
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  content Twitter's partnership with double verify and IAS is a
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  clear indication that the platform is taking steps to
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  address. Advertiser concerns and improve
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  the overall advertising experience on the platform by
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  providing advertisers with more control over the placement of
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  their ads. And the context in which they
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  appear, Twitter is positioning itself as a more attractive
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  option for Brands looking to reach their target.
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  Since overall, this partnership is a win-win situation for both
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  Twitter and the edtech companies involved, Twitter is able to
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  address Advertiser concerns and improve its monetization
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  strategy, while double verify and IAS are able to gain access
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  to valuable data and provide more accurate and targeted
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  solutions to their clients, it remains to be seen how
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  successful this partnership will be, but it's a step in the right
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  direction for Twitter as it looks to regain the trust of
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  advertisers and improve its financial situation.
• 4:59
  Hey, if you could take a Cannon hit the Subscribe button on
• 5:01
  whatever podcast platform you're on right now.
• 5:03
  It would really help out the show.
• 5:05
  Really help me out to continue, providing access to Elon Musk
• 5:09
  data and information on a daily basis.
• 5:12
  So thank you so much for hitting that subscribe button now let's
• 5:14
  get into some SpaceX news because this is the big one
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  SpaceX is Starbase facility on January 23rd.
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  There was a Starship full stack in a full fueled Starship, full
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  stack by the way that's a wet dress.
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  Rehearsal it's a landmark event and that's when Mission teams
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  practice procedures that they will perform on the launch day
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  of the Starship. The fully stacked Starship is
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  395 feet tall. It's a gigantic piece of
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  Hardware but also the ground systems for that day.
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  Where tested every single pipe, every single piece of
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  electronics was tested to see if the Starship was able to do a
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  wet dress rehearsal and a full fuel before the launch of this
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  massive, massive rocket. Now, usually, the Starship is
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  silver. It's made out of a composite
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  stainless steel. And when this full-stack
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  happened, when the fully fueled wet dress rehearsal happen, the
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  rocket turned a glistening white liquid oxygen, 10 million pounds
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  of liquid oxygen, and liquid methane propellant, were put
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  into the tanks of the booster booster seven and of ship 24th
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  is never been done before in the history of the Starship vehicle.
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  This vehicle is important because it's going to be used by
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  NASA to send people to the surface of the Moon in the next.
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  A few years now, it's a first stage prototype booster 7,
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  that's why I'm talking about and an updated upgraded stage 2,
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  which is ship 24. They must pass a few more tests
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  before doing the first-ever orbital flight test.
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  Now, SpaceX unstacked ship, 24 and they're moving it back to
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  the Bay which is where they do repairs or they move it off to
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  the side basically. So the ship and the booster can
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  be So booster 7 can do. What's next up on the profile
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  for this launch campaign? A 33 Raptor engine static fire.
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  Now the significant fueling of this ship is important, you
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  know, it's a step towards spacex's ultimate goal of making
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  Mars and the moon into a settlement and make it
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  economically feasible to send tons of starlink satellites into
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  orbit, at a time instead of you No, they send 10 starlink
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  satellites at a time. Now, they'll be able to send 100
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  starlink satellites in the future easily on a Starship
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  platform. And Ilan has said, once they get
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  everything wired in the get everything figured out, they'll
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  be able to send two three launches per day, possibly of a
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  Starship. So, they could be sending 300,
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  400 darlink satellites in one day, which is incredible and it
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  will break all sorts of Words for the poor and for the amount
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  of things that gigantic rocket has sent into space, and this is
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  the most powerful rocket ever. So, it's capable of sending 100
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  Starling satellites easily. Now also the Starship has been
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  selected for the first, crude Landing for the Artemis program,
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  which aims to establish a permanent sustainable presence
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  on and around the Moon by the end of the 2020s and Starship
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  could possibly land near the South Pole of the Moon.
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  Une in about 20-25 is a test for the Starship, less program NASA
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  and SpaceX have been working together for about, over a
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  decade to compliment their Falcon 9 launch has with the
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  Starship will be incredible. Now this Starship in the future
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  will be designed to be able to land on a variety of surfaces,
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  including the Earth, the moon, and Mars, and will be equipped
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  with six Raptor engines. That's the top part of the Ship
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  24. Then we'll have a payload
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  capacity of up to 100 tons and the spacecraft will be able to
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  carry a crew of up. To 100 people in will be able to
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  stay in them for long-duration Missions, such as a mission to
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  Mars. Now, this is a huge huge leap
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  forward for human spaceflight. And if SpaceX pulls this off,
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  this could be a game changer, not only for human spaceflight.
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  But for humans in general because If we can start sending
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  people to the moon on a regular basis, everything's going to
• 9:43
  change with this space economy. And we've seen it change
• 9:47
  recently with the Falcon 9 launch has and how reliable they
• 9:50
  are, and how much cheaper they are than their competitors.
• 9:55
  And I will bring you more space, X news, and Elon news as time
• 9:59
  goes by. So thank you, everybody for
• 10:01
  listening and I will see you in the next one.
• 10:05
  Take care. If we can start sending people
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  to the moon on a regular basis, everything's going to change
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  with this space economy. And we've seen it change
• 9:47
  recently with the Falcon 9 launch has and how reliable they
• 9:50
  are, and how much cheaper they are than their competitors.
• 9:55
  And I will bring you more space, X news, and Elon news as time
• 9:59
  goes by. So thank you, everybody for
• 10:01
  listening and I will see you in the next one.
• 10:05
  Take care.