Why Community Could Be a Credit Union’s Strongest Growth Strategy

Next Best Action: How Banks and Credit Unions Adapt, Evolve, and Grow · Sep 17, 2026 · 23m

What does it actually mean to be a community-first credit union, and how do you keep that promise as you grow beyond 300,000 members?In this episode of Next Best Action, host Alex Jimenez sits down with Neville Billimoria, Chief Marketing Officer of Mission Fed Credit Union in San Diego. Neville brings more than two decades of experience at Mission Fed, most recently stepping into the CMO role after years leading membership and community advocacy. Together, they explore what it takes to build a credit union where members genuinely feel they belong, not as a marketing tagline, but as a lived…