Latest / Real Money with Lisa Chastain / Why Women Need to REDEFINE What it Means to be RICH in 2026

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Why Women Need to REDEFINE What it Means to be RICH in 2026 · Real Money with Lisa Chastain

0:02
Hey, it's Lisa. Welcome to the Real Money
0:04
Podcast, where money is emotional before it's
0:07
mathematical. And in this season, we spent a
0:10
ton of time talking about things that are happening in the money
0:13
industry and adjacent to the money industry that are
0:16
disrupting the way that we live, the way that we work, and the
0:19
way that we think about our health, our wealth, and our
0:22
careers. Today's a solo episode, and I'm
0:25
going to talk about what it really means to be rich as
0:28
defined by me, and where I see the money world moving as it
0:32
pertains to women. I'm going to share with you some
0:35
powerful statistics about the status of women today.
0:38
And we are on the eve of my 46th birthday.
0:42
I started this show a few years ago because I didn't feel like
0:46
when I went on to money podcasts, the real conversations
0:49
were being had. And if I'm being honest, looking
0:51
back then with what I know now, is that I felt like there was a
0:55
lot of bullshit and a lot of conversation about the topic of
0:59
money. And where my goal was with this
1:02
podcast was to help fill the gap of having real meaningful
1:07
conversation for women just like me.
1:09
I'm a blue collar girl. I grew up on a dirt Rd. in the
1:12
outskirts of Las Vegas. Now I know Las Vegas is huge
1:16
today, but 46 years ago it was a small town still.
1:19
And it is it is still predominantly a blue collar kind
1:23
of town. Things have changed a lot in the
1:26
world and in Las Vegas for me. I've had the privilege of seeing
1:29
this city grew up and I've grown up alongside of it.
1:32
But when it comes to money conversations, being a blue
1:35
collar girl, I talk about these things in my book.
1:37
You've heard about it before, but in this one-on-one solo
1:40
episode with you, I thought I'd get more, even more real with
1:42
you. I was noticing some things being
1:45
in the money industry and conversations that were being
1:47
had in the money industry that I just didn't resonate with.
1:52
And what we're getting feedback from over and over again from
1:54
our listeners in this podcast is that it's real, it's
1:59
approachable, it's dealing with the emotional side of money.
2:03
And my hope is that it's continuing to disrupt old
2:06
patterns, old systems, and old paradigms that are no longer
2:10
serving us and specifically haven't been serving women for a
2:14
really long time. So I gave this talk at the Take
2:17
the Lead event last. What is it?
2:19
It's November, and that event was October 9th, 2026.
2:23
And in this talk which I'm going to share with you today, we've
2:26
got some really powerful statistics to talk about where
2:29
women are going when it comes to money.
2:31
And I am here for that conversation, but not
2:34
exclusively for women. Because what we know is that
2:37
women, we need men. Men, we need women.
2:43
This is not a only for women conversation.
2:46
This is a from a woman's perspective, where we're at and
2:48
where we're headed and what needs to happen for the balance
2:52
of the world to return to whole out of a male dominated
2:57
paradigm. That is what we're leaning in
2:59
today. I'm so glad you're here.
3:01
Let's get started. All right, so statistically,
3:07
here's what we've seen happen in the last year.
3:10
The financial landscape for women reveals a stark reality
3:13
that demands our immediate attention, $31 trillion of
3:19
assets controlled, yet most women would report that they
3:24
don't feel wealthy. Well, 31 trillion is great, and
3:28
that's growing by the day. We're in the middle of the
3:30
greatest wealth transfer. A lot of that wealth is going to
3:32
come to women, but it's going to come to women
3:35
disproportionately. The have still have, it's still
3:40
the top 5% of people who are going to inherit the majority of
3:43
this. Well, think Warren Buffett, he's
3:44
98 years old. That money is going to pass down
3:48
generations, but it's going to pass down to the generations
3:50
that are already wealthy. So yes, more what?
3:52
More money is coming to more women in this decade, more than
3:56
ever before. And yet it's still coming to
3:59
women disproportionate. And I've got some more
4:02
statistics that we need to think about and communicate about.
4:04
And if you're listening to this, I want to know what you're
4:07
thinking. If you're watching this on
4:08
YouTube, welcome. Let me know what you're
4:10
thinking. How does this resonate with you?
4:13
And the ultimate question for you by the end of this episode
4:15
is what are you willing to challenge yourself with and do
4:18
about it? Because in Real Money, that's my
4:22
goal, is that you come here, you learn, you get new perspective,
4:26
and you take it back out into your world and you take action
4:29
because that's where real, real change happens.
4:33
Not just by listening to this episode, but by taking it in,
4:36
digesting it, and then deciding for yourself what you're going
4:38
to do about it. And we'll have some
4:40
opportunities along the way in this episode for you to to
4:43
imagine what steps you could take in my world to continue
4:47
this work with me. 23% of women feel confident about what
4:51
they're doing with their money. Of the four billion women on the
4:55
planet today, only 23% feel confident.
4:58
Where are you in the mix? 70 to 80%?
5:02
This is the number. This is the percentage of women
5:04
who will manage money independently at some point in
5:07
our lives because we live longer than men.
5:10
That's not changing. So 70 to 80% of us are going to
5:14
independently own money at some point in our lives. 23% of us
5:19
feel confident about money, and $31 trillion is being controlled
5:23
by women and most women don't feel wealthy yet.
5:27
What is going on? What is going on?
5:30
Well, from my perspective, we've been taught predominantly by
5:33
male constructs and we are bombarded by messages of how we
5:37
are not enough, which then permeates right into our
5:40
relationship with money. We must have a new framework.
5:46
We must, we must step into 2026. We must step into these new
5:51
decades coming before us. We must, as women, step into new
5:55
framework and new paradigm when it comes to money.
5:59
And I'm going to talk about what that framework is today or what
6:01
I believe it should be and the mission that I'm on to help
6:03
change this conversation to help women have more money, more
6:07
success, more power, more control, more healing so that
6:11
the world wins. Because when women have more
6:13
money, the world wins. We have statistics that back
6:15
that up over and over and over again.
6:17
And I know you're with me and that's why you're here in the
6:20
podcast. So let's stop for a minute.
6:22
If this conversation is important for you to have, share
6:25
it out with someone that you love.
6:27
Share it out with a woman that you love.
6:29
Let her know what you're listening to.
6:30
Let's keep the conversation going in your own community and
6:34
your own sisterhood, in your own network.
6:36
That's how this work grows and expands and evolves when we do
6:39
it together. Here's another statistic as of
6:42
January 2025, Just as of January 2025, it's November 4th that I'm
6:48
recording this episode. So in the last 11 months, we've
6:52
had over 200,000 women leave corporate America, women of
6:56
color, and I've seen this statistic, women of color, over
6:59
300,000 women of color have left corporate America over the last
7:04
few years. Corporate America is
7:06
hemorrhaging right now. People are leaving.
7:09
Predominantly women are leading corporate America.
7:12
Why? Why are we leaving?
7:15
Maybe you're listening to this and you're considered leaving.
7:18
Maybe you're listening to this and you've already left.
7:20
Why did you leave? What I know from the
7:22
conversations I'm having with women is that we're done.
7:25
We're fed up. We're over it.
7:28
We don't want to be controlled anymore.
7:29
We don't want to be told what to do.
7:31
We want our voice to be heard. We want a seat at the table.
7:35
We don't want to have to grind to get there.
7:38
We're just done with it. We're done with the rules and
7:40
the regulations and the nonsense is happening in corporate
7:42
America right now. Well, where are we going if
7:46
thousands and thousands of women are leaving corporate America
7:49
and we're in the middle of a government shutdown, more people
7:51
are being furloughed, more people are leaving with or by
7:54
choice or not choice. They're still they're still
7:56
leaving. Where are we going?
7:59
Well, what we're not doing is we're just going home to stay at
8:02
home. That's not happening.
8:04
This one statistic backs that up. 49% of new businesses in
8:09
2024 were started by women. 9%, Half of the new businesses that
8:13
were started by people in America were started by women.
8:16
So we're not leaving the workforce.
8:19
We're leading corporate America and we're starting our own
8:22
companies. Why?
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Well, most women will tell you they want independence, they
8:26
want freedom. They want to do things on their
8:28
own. They don't want to have to
8:29
report to a narcissistic boss. They are tired of working
8:33
patriarchal dynamics that are not working for them.
8:37
Why are you leaving? Let us know what's going on with
8:40
you. That's what we're here to do is
8:41
have that conversation open, honest, and loudly.
8:44
Women and money report card. This is global and regional
8:47
breakdown. Some of these stats we're going
8:49
to put into the show notes today.
8:50
So you can pop into the show notes and grab some of these
8:52
stats, but I'm going to read them off for you.
8:55
Globally, 33% of global wealth is held by women today.
9:00
This is from the Bank of America Institute.
9:03
This includes financial assets and overall wealth, 33%.
9:07
So we don't own the majority of the world's wealth yet, even
9:10
though a good amount is coming to us, although
9:13
disproportionately it's coming our way.
9:16
This statistic was about 15% a decade ago, so it's climbing,
9:21
but still 1/3 of the world's wealth is managed and owned by
9:25
women. That's it.
9:27
We're not even at the majority yet.
9:28
American women is a little bit different, but still we've got a
9:30
lot of room to grow. And if you go back, I have
9:33
another episode about this was done about women and money in
9:36
the history of women and money in the United States over the
9:39
last 100 years. This speaks into that that this
9:42
is a statistic that makes a big difference in our mindset
9:46
because less women owned money over a decade ago than they do
9:51
today. Which also means that we have
9:54
women who are facing real time, our own belief system, our own
9:59
generational patterns, and our own nervous systems to have more
10:04
wealth, to grow more wealth, to become more independent.
10:09
There's a lot happening inside of that conversation in my world
10:12
and in other money worlds where we're confronting mindset head
10:16
on. And it's going to take some work
10:18
beyond budgeting for us to be able to get to the other side of
10:21
this so that the world has 50 percent, 75% wealth owned by
10:26
women. What would be different if that
10:28
was the case? I know that's scary to think
10:30
some guys are like, hold the fuck up, What does that mean for
10:33
them? Well, we'll never know until we
10:35
try. But what I do know is that we'll
10:37
have a healthier world as a result of women having more
10:39
money. And we've got to lean into that
10:41
conversation. But the data is clear.
10:43
We are not yet the owners of the majority of wealth on the
10:45
planet. We have work to do.
10:47
Another statistic in global financial assets, 34% of global
10:52
assets under management are controlled by women.
10:55
That doesn't necessarily mean owned by women, It just means
10:58
controlled by women. So let's break this down.
11:01
This was as of 2023. Global assets under management
11:04
are controlled by women. That means women are making
11:07
portfolio and management decisions either in the industry
11:11
or independent of the industry and family offices.
11:14
Women's wealth growth is outpacing the market overall.
11:18
So more and more, more and more money is coming our way.
11:20
More and more money is coming by our way, but we're still not at
11:23
the halfway mark. Even though we have half of
11:26
businesses being opened by women, we still have a ways to
11:29
go when it comes to over ownership and control of wealth
11:33
in the United States. Women control about 1/3 of the
11:36
US household financial assets. Large wealth transfer events and
11:39
demographics will continue to shift this more and more.
11:43
So still about 1/3 of the US households are being controlled.
11:47
Financial assets are being controlled by women.
11:50
This doesn't say owned by women, by the way.
11:52
So we have our hands in it. But to me, control and ownership
11:56
are two totally different things.
11:57
It may not be solely in our name, although we're running the
12:01
decisions around it. And then when it comes to
12:04
spending money, we know that for since the beginning of time,
12:06
women have spent the majority of money.
12:08
So it's controlled decisions are happening in our fingertips.
12:11
This is 1/3 of households in America today.
12:14
And retirement. Women are expected to accumulate
12:18
only 74% of men's wealth by retirement, despite equal
12:23
starting roles. Lifetime events widen the gap.
12:26
What are those lifetime events? Kids, families.
12:31
Women are still the caretakers in the family.
12:34
So we will accumulate only up to 74% of men's wealth by
12:38
retirement because we have gaps and we have a mindset problem.
12:43
We have a context problem when it comes to women and wealth.
12:47
And that is the world. That's the goal of this podcast
12:50
and the workshops that I'm doing and the work that I'm doing is
12:52
to help bridge that gap for women and men alike.
12:56
US single, unmarried adults. Among unmarried adults in 2022,
13:00
typical single men had 82,000 in wealth versus typical single
13:04
women 58,000 in wealth. This is from the Pew Research
13:08
Center. So there's a big gap.
13:11
There's a big gap. Why I'm here to say I think it's
13:13
mindset. I think it's mindset over
13:16
anything and everything that we must continue to work past,
13:20
which is why I'm on a mission to state say, stop budgeting
13:24
because we need, as women, a huge breakthrough when it comes
13:27
to money and scarcity and holding back and cutting back
13:32
and not spending money are not the answers.
13:36
Among the world's richest, women are underrepresented.
13:40
Only 15 of the top 100 billionaires are women.
13:45
So yes, on social media, we see that there are billionaire
13:47
women. We see Taylor Swift.
13:49
I see you, Taylor Swift. You're amazing.
13:51
I love you. And yet only 15 of 100 are
13:56
billionaires. Huge gap.
13:58
When more money is coming to women, more women control money
14:02
more than ever. More than ever.
14:04
Still only a third of the money. And there are fewer female
14:08
billionaires than there are men. We have work to do.
14:13
Single women historically owned $0.32 of wealth for every dollar
14:17
that single men own. Why?
14:20
Why? Well, at this stage in the game,
14:24
it's not because we're less educated.
14:27
We're the most educated women on the planet ever than ever
14:29
before. You've heard me say about
14:31
you've, you've heard me say this before on the podcast.
14:34
It's our mindset, y'all, that's our mindset.
14:36
And I'm going to talk about some ways that you can work on
14:39
reframing your relationship with money today.
14:41
And that is what this podcast is about.
14:43
That is what my world is about. I've got some incredible events
14:46
coming up next year. You can read my book to get
14:50
started. I've got women and men coming to
14:52
me now going, what do we do about this?
14:54
And I still have some more statistics for you.
14:57
And I hope that you're in that question too, because it's not
14:59
going to be budgeting that's going to get us there.
15:02
Budgeting will get us more of the same, more of the same
15:06
conversation, more of the same disparities, more of the same
15:09
inequities, more of the same control.
15:13
We have to breakthrough into a new paradigm and I'm here to
15:17
help you with that. Status of women in business.
15:20
So let's talk about women in business.
15:21
So earlier we talked about how half, a third of US household
15:26
assets are being controlled by women, which is different than
15:31
overall wealth. Not going to get into the total
15:34
intricacies of that, but statistically nearly half of all
15:39
US wealth is now controlled by women.
15:42
But this is disproportionate. Money sits in all different
15:46
places. So household finance is it's
15:48
still 1/3 US. Wealth is in existence in a lot
15:52
of different ways, real estate and different portfolios and
15:57
business ownership and all kinds of all kinds of ways that that
16:02
wealth is managed and controlled and owned.
16:04
So half of that is disproportionately controlled by
16:08
women. And this is a staggering
16:11
statistic. So when we're talking about
16:12
women in business, women are leaving corporate America, women
16:15
are going to business ownership. And so we're leading corporate
16:18
America, we're starting businesses, we're becoming
16:20
entrepreneurs. We're just wanting to figure
16:23
things out on our own. And yet less than 3% of venture
16:27
capital goes to women owned businesses.
16:31
We make less, we control less. We have big dreams, we have big
16:36
visions, we have big goals. And yet 3% of venture capital
16:40
goes to women. What is up with that?
16:43
It's got to be mindset. We're more educated, we're more
16:47
capable than ever before. It's got to be mindset, right?
16:50
90% of women will be the sole financial decision maker at some
16:53
point. So we're rising.
16:55
But in order to have more, we've kind of now start to confront
17:00
ourselves, confront our mindset and the statistics go on and on
17:06
and on and on. But don't be fooled by social
17:08
media. I'm on social media, you're on
17:12
social media, you're on CNBC. Maybe, maybe not.
17:16
Maybe following the world of money and people with money.
17:19
And you might be thinking to yourself that everyone has money
17:22
but you or every woman is running a 7 figure business but
17:26
you or everyone has got this figured out but you.
17:30
But the truth is that that's not the case.
17:33
And here are some statistics that back that up.
17:36
There are 14,000,000 women owned businesses and only three to 5%
17:41
of them earn over $250,000 annually. 3 to 5% make more
17:49
$250,000 a year, which means that we have millions and
17:55
millions and millions of business owners, female business
17:58
owners, we're making less than $250,000 a year.
18:02
That's the stats. That's not the reality or that's
18:05
not what you see or hear on TikTok or Instagram.
18:07
But I promise you that there are more women making less money
18:10
than most than the other way around.
18:13
Only 500 women LED companies generate 500,000.
18:18
So half a million of the 14 millionaire making between
18:23
250,000 and $900,000 a year, less than $1,000,000. 88% of
18:30
female business owners are still making under $100,000 a year.
18:35
I hope that when you hear those statistics, you realize that
18:38
you're not alone in your pursuit and you're not alone in your
18:41
goals. And there is there's some real
18:44
time reasons why this is happening and we have to be
18:47
willing to confront some of those paradigms and make those
18:50
shifts in order to get to the other side of it.
18:52
But trust me when I say that if you are not yet at that
18:56
$1,000,000 mark or that multi $1,000,000 mark, you're not
18:59
alone. Because 88% of female owned
19:02
businesses are still making less than $100,000 a year.
19:06
OK, it's a climb. We've got work to do.
19:09
Now. If this conversation is
19:11
triggering you, good. If it's poking on your nervous
19:14
system, good. If it's getting under the
19:16
surface of all the things that you've been feeling or seeing or
19:19
watching or knowing or feeling or hearing out in the world,
19:22
you're not alone. And what I believe is that the
19:26
old playbook of money isn't working for women.
19:29
It hasn't worked for women. Slowly, we're making progress.
19:32
We are making progress. But what would have to happen
19:35
for us to make faster progress? Well, I think we need to break
19:39
out of this paradigm of traditional financial advice.
19:42
This is what I've seen across the board, which is why I'm on a
19:44
mission to change. It creates a toxic cycle of
19:46
guilt, shame, and confusion. It wasn't built for women in the
19:50
1st place. If women stay guilty, if we stay
19:53
ashamed, and if we stay confused, who has the power?
19:57
Still not us. But when we have clear
20:00
confidence, one, we can stop relying on financial pundits to
20:04
tell us what to do. Because if we're not confused,
20:07
if we're confident, if we're not guilty, we're happy.
20:11
If we're not filled with shame of the choices that we're making
20:14
and we're clear, we don't need all this financial advice out
20:19
there from pundits and experts. We can start thinking on our
20:22
own. And have clarity and trust from
20:24
within. And that's the mission that I'm
20:26
on. That's what I want for you.
20:28
So I hope that you approach my world like that.
20:31
Like I'm here to share with you what I know.
20:33
I'm here to share with you and be a guide.
20:35
But ultimately, the answers come from within.
20:37
That is deeper level work. And that's exactly the work that
20:40
we need to have happen in order for us to start thinking for
20:43
ourselves and taking new action. So here's the system that's
20:47
broken for women that needs to shift into a new paradigm.
20:51
Save more. It's the endless cycle of
20:54
restriction and deprivation. I've been in rooms with
20:57
financial advisors who are talking about scarcity and fear.
21:01
You're not going to have enough by retirement.
21:03
You have to save more. You need this financial product
21:06
to make sure that you secure and lock an income over and over and
21:10
over again. We're just being fed shame and
21:12
not enough and scarcity. Here's the second thing that we
21:15
hear over and over and over again in personal finance.
21:19
Spend less. It's guilt driven decisions
21:23
making you feel guilty about the decisions that you're making
21:25
that disconnect you from joy. Don't go out to eat.
21:28
Dave Ramsey says don't do it if you're in debt.
21:32
By the way, if you're in debt, you're an idiot.
21:34
By the way, if you have credit card debt, you're stupid.
21:37
Oh well, you just didn't know any better.
21:39
You're ignorant. I've heard these conversations
21:41
come out of the mouths of financial pundits and it's
21:43
hurting all of us. So spend less is not a financial
21:48
strategy. Spending less is not going to
21:51
get you where you want to go because the most abundant people
21:54
that I know on the planet spend happily.
21:58
They spend joyfully. They don't restrict themselves
22:01
from pleasure. They don't restrict themselves
22:03
from vacation. They enjoy spending.
22:07
They don't hold back. What's different about the
22:10
financial conversations that are happening on TV, on Instagram,
22:13
and across the board is you're being told to cut to save more,
22:17
more, more, more, which is a less conversation because if you
22:19
need more, you don't have enough.
22:21
Spend less because you're spending too much.
22:25
We've been hearing this for decades, for hundreds and
22:27
hundreds of years as women and budget harder On my YouTube
22:32
channel. I've had men yell at me before.
22:34
Well, it didn't work for you because you didn't work the
22:38
system or you're not smart enough or you didn't work hard
22:42
enough. Budget harder, try harder.
22:45
These are shame based systems that ignore your reality and all
22:49
they're designed to do is get ratings and likes.
22:52
They are not serving you. We've got to shut it down.
22:56
Shut it down because there is an alternative.
23:00
Here's how I believe traditional finance is feeling.
23:02
Women, it's a budget prison. Budget prison says stay in these
23:08
rigid systems, Just track your money, track every single
23:12
dollar, and somehow buy magic with more discipline, more
23:16
self-control, which presupposes that you don't have either.
23:21
You're going to get what you want.
23:22
You'll have millions of dollars in the bank.
23:24
Doesn't work that way, you guys. It doesn't work that way.
23:27
There's a shame spiral, self blame, guilt cycles that keep
23:31
women small, apologetic and disconnect us from our financial
23:35
power. You guys, as a money coach for
23:37
the last decade, I've had so many women come in to me afraid
23:40
to share the real stuff, afraid to share what they spent.
23:46
They're afraid to show me the numbers because they think I'm
23:48
going to shame them or guilt them.
23:50
Why are they going to think that?
23:51
Because that's what's been happening for decades about
23:54
women and money. We've been controlled, we've
23:57
been shamed. We've been told we have to
23:59
budget. Women who write books and
24:01
finance are telling us that we have to do these same things.
24:04
They're sharing the same old systems, the same old paradigms.
24:07
That's creating slow growth. We're not busting through it,
24:10
it's hurting us. We've got to stop it and there's
24:13
a huge gap. Does the data supports this
24:15
between and what success is for women versus what it is for men?
24:20
We got to shut it down. Here's where we start, and
24:22
here's where we start. We have to look at the feminine
24:25
ways of being with money compared to the masculine ways
24:28
of being with money. The feminine way of being with
24:31
money is flow and receiving. It prioritizes alignment,
24:36
collaboration, and intuitive guidance.
24:39
It focuses on drawing in opportunities, building
24:42
sustainably, rooted in inner worth and purpose.
24:45
It's about being, allowing and expanding.
24:49
That is the feminine way of being with money, compared to
24:54
the masculine way of money which we've been taught over and over
24:57
and over again. Emphasizes competition,
25:00
relentless pursuit, external validation.
25:03
It focuses on chasing opportunities, controlling
25:06
outcomes, and often valuing output over process and
25:11
sustainability. The masculine way of being with
25:14
money is about doing, striving, and acquiring.
25:18
And it's hurting all of us. It's hurting all of us real time
25:22
on the planet today for us to predominantly be in the
25:27
masculine way of being with money.
25:29
It's counterintuitive to the feminine, but what happens when
25:33
we lean over to the feminine, when we talk about being in the
25:37
feminine way of being with money?
25:39
Fear. It's fear.
25:41
It's fear. And also as women we have been
25:44
taught to ignore those feminine ways of being men.
25:49
You have to. And for us to even imagine what
25:53
it would look like or feel like to have money and to be with
25:57
money, that is not about doing striving and acquiring hyper
26:02
masculine. It's fear because what if we get
26:06
it wrong? Well, I'm here to suggest that
26:10
when we have the courage to lean into flow and receiving, which
26:14
is where safety comes in, by the way, we have to feel safe enough
26:17
to receive it. And women, our bodies have been
26:20
violated. Our brains have been brainwashed
26:24
to think that it's our fault when we're violated.
26:26
There's so many reasons why we don't feel safe to open
26:30
ourselves up to flow and abundance.
26:32
And it's this dis ease and disconnect between the masculine
26:35
and feminine when it comes to money that we need to lean right
26:39
into and bust open. And imagine a world where being,
26:44
allowing and expanding is the predominant conversation not
26:49
just for entrepreneurs, but for people on the planet.
26:52
Because it's more sustainable that way.
26:55
It's less rigid that way, it's more fluid, it's more fun, and
26:59
that scares the crap out of a lot of people.
27:02
It really does. It's time for a feminine model
27:05
of financial leadership to take shape.
27:07
It's cyclical, intuitive, it's purpose driven, it's flexible,
27:11
and it's collaborative. I'm going to pause there, and
27:14
when we come back from the break, we're going to talk about
27:17
the work that I'm doing for women, the future of money and
27:19
women in the way that I see it, in the way that we're creating
27:22
it in my world, real time. Stick with me.
27:25
We're going to talk about next steps.
27:27
We have the status of women. We now know the difference
27:29
between masculine and feminine when it comes to money.
27:31
And I'm going to share with you all the things that we're going
27:33
to do about it after the break. All right, so we're back.
27:36
So what is the future of money for women?
27:38
Well, more money is coming to women disproportionately.
27:42
So we have some glass ceilings of our own to breakthrough in
27:45
order for more women to have more money, regardless of where
27:48
they are in the in the framework or structure or hierarchy of
27:52
money, if you will, on the planet today.
27:54
But here's what I know. The future of women and money is
28:00
emotional regulation, values based spending, and a new wealth
28:06
identity. Those three things combined,
28:08
when we work with them together create a whole new way of being.
28:13
When it comes to money and women, we are so ready for it.
28:16
We are so, so ready for it. Let's talk about each one of
28:19
those and how they work real time.
28:23
First, the emotions of money in my book Stop Budgeting, Start
28:27
Living. So I have my book here.
28:29
You can grab your copy today and we can work through this
28:31
together. In the book real time, I talk
28:33
about your financial set point. Your financial set point was in
28:37
play before the age of seven. These are what we call our
28:40
imprinting years. And in our imprinting years, we
28:44
learned how to be human beings. We learned how to be little
28:47
tiny, walking, talking human beings.
28:49
And it's all emotional. It's the feelings, it's the
28:52
stories, it's the beliefs that drive your financial patterns.
28:56
95% of the decisions that we make in our money are in the
28:59
unconscious mind. And that comes from our
29:02
imprinting years and our modeling years, which is
29:04
imprinting is zero to seven modeling years is 7 to 14.
29:08
In my new program, which is a four day intensive retreat style
29:13
program, it's called the Wealth Within.
29:15
We lean into that. So it's in my book, you can
29:17
start on that work right now, but it's also in The Wealth
29:20
Within which I'm launching next year, where you can get into
29:23
touch with your emotional relationship with money.
29:26
There is no way to separate your emotional relationship with
29:29
money. There is no way to separate
29:31
logic and figures and facts from emotions.
29:34
It's impossible. And people who want to tell you
29:38
that you have to be more disciplined and that you have to
29:41
control the and track every dollar are ignoring the fact
29:45
that what happens first is your emotions come into play.
29:49
Your thoughts and your emotions work together and real time,
29:53
seconds and seconds every single second, they're influencing the
29:56
decisions that you're making financially.
29:59
When you can acknowledge that, then you can begin to work with
30:02
it. And that's in my money coaching
30:04
certification that I'm in the process of right now.
30:06
Certifying coaches to learn how to do this with clients real
30:09
time, which is the emotional release work, which is the
30:12
breaking through generational patterns work so that you can
30:15
begin to work with your emotions, heal the things that
30:18
you need to heal. Work within your nervous system
30:21
so that you can then clean up and clear out any disease that
30:24
you have when it comes to your money.
30:27
If you're listening to Dave Ram's, if you're listening to
30:29
Caleb Hammer, you're listening to other kinds of financial
30:31
experts who don't get this. They're basically telling you
30:35
that you're fucked up and then it's your fault that you're
30:37
making the decisions that you're making financially.
30:39
And it's just not true because it's a it's a conglomeration of
30:42
generation after generation after generation generation
30:45
mindset that's inherited that you, you're listening to this,
30:51
are being charged with reversing and altering the course of
30:54
history for generations behind you and generations before you.
30:57
It is way emotional before it's mathematical.
31:00
Y'all way, way, way. You must lean into that
31:05
conversation. And then we have values based
31:08
spending, which is totally different than a traditional
31:10
budget. A traditional budget is going to
31:12
work with percentages. It's going to tell you the
31:14
604040 rule or the 8020 twenty rule. 80% of your money goes
31:18
here, 20% goes there, full stop. What I mean by stop budgeting, I
31:23
get this question all the time when I'm a guest for podcasts is
31:27
what does that mean? What is stop budgeting mean?
31:29
And also what does a budget mean to you?
31:31
And what budgeting means to me is that budgeting is trying to
31:35
control your every dollar, dollar and every cents, not
31:39
connected to your emotions, not connected to your values, not
31:43
connected to your priorities, but based on someone else's
31:46
framework of saying this is what you should do with your money.
31:49
And then you have a budgeting, like a budgeting app that tells
31:52
you that you you should only be spending $200 a week on
31:56
groceries, for example, And then you should only be spending $200
32:00
a week on gas. And then you only have $50 a
32:04
week for entertainment. It's very restrictive, It's very
32:08
line itemed, and it's also very in the rear view mirror because
32:12
when traditional budgeting, when you're traditionally budgeting,
32:16
you're saying, well, we're just we're planning on spending this
32:18
and then we're going to see how we did.
32:21
Which is different from values based spending, which is
32:24
aligning your money with what matters to you most first to
32:29
create your most authentic pathway to get there, which is
32:33
not following someone else's framework, which is way less
32:37
mechanical than you think it has to be, which is putting money
32:41
into a spending account for spending purposes and enjoying
32:44
it, giving yourself permission to spend.
32:47
In my world, we spend time breaking these things down so
32:51
that on the other side of budgeting, we take the budget,
32:54
we throw it away. We talk about first what's most
32:56
important to you and what is the vision that you have for your
32:59
life. It's not that cash flow
33:01
management isn't important. I'm not saying that in any any
33:06
of my books or any of the work that I do.
33:09
The cash flow management and cash flow strategy and future
33:13
forecasting your cash flow is a totally different way of looking
33:17
at your money as it flows forward into the future.
33:20
Then just arbitrarily creating categories and trying to budget
33:25
thinking of that's going to be the solution to your financial
33:27
problems and woes. Because it's not.
33:29
Because there are a lot of reasons you have those financial
33:31
problems and woes and budgeting is not one of them.
33:35
OK, so stop trying to slap a budget onto the bigger problems.
33:40
And in this work, it takes time, it takes some digging, and it's
33:44
so, so worth it. Also, wealth and identity go
33:48
hand in hand. You're going to get more of the
33:51
same by subscribing to the identity that you have today, or
33:55
the identity that you have in your past, or the identity that
33:58
your family has. You're just going to get more of
34:00
the same. But if for those of you who are
34:03
here because you truly desire to have wealth, first of all, you
34:06
need to, you need to define what that means for you and only you.
34:09
Not as defined by someone else, by a financial advisor, by a
34:13
financial pundit, by anyone else.
34:15
But what does wealth mean to you specifically for you?
34:18
What does success mean to you specifically for you?
34:21
And then let's build a new identity around that.
34:24
Who is she? Who is she?
34:28
What is she up to in the world? What does she do on a daily
34:31
basis? What are the conversations that
34:34
she's having? True wealth is about who you
34:37
become, not just what you accumulate.
34:40
And if you can start in that conversation with your emotions,
34:45
with your values, with building a new identity for building
34:49
wealth, you're going to actually become the woman that you
34:52
imagine becoming. You're not just tracking money
34:54
for the sake of tracking money. You're not just accumulating
34:57
wealth for the sake of accumulating wealth.
34:59
You're becoming the woman that you envision yourself being on
35:02
the planet today. And we need more of that in the
35:06
money industry and the money landscape.
35:08
OK, moving on. Just a few more things to talk
35:12
about in today's podcast episode.
35:14
I hope this has been valuable for you.
35:16
If it has, make sure you like and subscribe to this channel.
35:19
Share this out with someone. Have a conversation with another
35:22
woman that you know and love today.
35:24
Talk about the things that are working in your financial life.
35:27
Talk about the things that are not working in your financial
35:29
life. Let's keep the conversation
35:31
going now. Here's the new playbook for
35:33
wealth for women and for people on the planet today, Emotional
35:37
safety. We have to learn how to create
35:40
emotional safety. And guess what?
35:42
Emotional safety does not live in the numbers.
35:45
You cannot just say that by having $1,000,000 you're going
35:48
to feel safe, because for a lot of people, that's actually the
35:50
opposite. Emotional safety is by creating
35:54
a secure foundation where you can make clear, confident
35:56
financial decisions without fear or anxiety.
35:59
And that requires you to regulate your nervous system.
36:02
That requires you to heal from your past money wounds and
36:06
traumas. You're not really blocked from
36:09
having the future that you want. It's probably that you just
36:12
haven't clearly and successfully identified it and laid it out
36:15
for yourself. Aligned financial practices go
36:19
right into this new work, this new playbook for wealth, for
36:21
women, building money habits that reflect your values,
36:24
support your authentic vision for success.
36:26
This is a winning combination with emotional safety.
36:30
Buckle up, buttercup. If you have emotional safety and
36:33
then you have aligned financial practices, you're moving a new
36:37
direction. You're not looking in the
36:38
rearview mirror. You're not needing a budget.
36:41
Most people in my world stop budgeting.
36:43
They do track their money, they do look at the flow in and out,
36:47
but they're not so tight around it.
36:49
They're not trying to control it.
36:51
So much radical responsibility goes right into this new
36:54
playbook. I talk a lot about this in my
36:55
new book, Stop Budgeting, Start Living, but you've got to own
36:58
your financial power completely. If you are blaming someone else
37:02
for where you are in your life or whatever reason, you are not
37:06
in a responsible conversation and that is keeping you playing
37:09
small. That is keeping you stuck.
37:12
That is not putting you into a whole healthy, aligned and safe
37:16
conversation when it comes to your money.
37:19
No one's coming to save you financially.
37:21
No one's coming to save you in your life.
37:23
It is your job to do this moving forward and it's going to take
37:27
you being in a radically responsible conversation.
37:30
If you do not know how to do that, come to the wealth within.
37:33
I will teach you how to do that in my 4 day event, to shift from
37:37
victim, from blaming, from mindset.
37:40
And trust me, there's a lot of that in the financial world too.
37:44
In the financial landscape, in the government shutdown, we're
37:46
seeing it real time of people blaming the government for their
37:49
problems, people who are radically responsible for their
37:53
lives and their futures. Do not blame anyone, including
37:56
themselves. So stop blaming yourself.
37:59
Just do the healing work to release and let go and move
38:02
forward in a new future where you're feeling emotionally safe,
38:06
aligned in your financial practices, aligned in your
38:08
vision, in your purpose for life.
38:11
You're in a radically responsible conversation.
38:14
And here's the final piece. Community and sisterhood.
38:18
We are not meant to operate alone.
38:20
We are not meant to do this work alone with community and
38:24
sisterhood. And you are all doing this at
38:27
the same time, real time. That is how real change happens.
38:31
That's how it's changing in my world.
38:33
That's how it's happening in my world.
38:35
And when these things start to work together, life gets really
38:40
fun, possibilities open up, and you start to live a life that
38:44
you love, financially and otherwise.
38:47
That's a new playbook for women and for wealth.
38:50
Those things get to happen all together for women to bridge the
38:53
gap financially. We do it together, We do it with
38:56
love, so we rise together. When women support women, we all
39:02
rise. Your success creates permission
39:05
for others to succeed. There's nothing wrong with you
39:08
having financial success because you give women permission to
39:11
succeed. Sisterhood matters.
39:13
There's data that backs us up. Bernie Brown's work backs this
39:16
up. There are Co regulation studies
39:20
that talk about women Co regulating together when it
39:22
comes to finances. How cool is that?
39:24
When we can get together? I know this happens in my world.
39:27
I've got my sisters. We get together, we talk about
39:30
money, we talk about life, we Co regulate, we support for each
39:34
other, we keep moving forward, we give each other high fives,
39:38
we tell each other we're awesome.
39:39
Yes go make that $1,000,000. Yes go make those multi
39:42
$1,000,000. Yes stretch outside your comfort
39:44
zone. Social support lowers coders all
39:48
and reduces stress and it speeds up recovery.
39:51
Social support, you need other people to support you.
39:54
You should not be on this journey alone.
39:56
We don't want you on this journey alone.
39:59
Let me land the plane today on in this conversation.
40:01
So I hope that this has been valuable.
40:03
I hope these statistics are supportive.
40:05
I hope that seeing this new paradigm into a feminine
40:08
paradigm of wealth is helpful. And I want to talk about how I
40:12
have redefined rich in my own life.
40:16
In order for us as women of the 21st century, in 2025 and
40:21
beyond, to have more, to be more, to be seen more, to be
40:27
hurt less, to be controlled less, in my opinion, we need to
40:32
redefine the word rich. Because the masculine definition
40:36
of rich is what more accumulation.
40:39
It's hurting all of us. The feminine definition of rich
40:43
for me is resilience, independence, confidence, and
40:48
happiness. What would your life look like
40:50
if you just have the courage to learn how to become resilient?
40:54
Bouncing back from setbacks with grace, with wisdom, building
40:58
financial strength through every challenge.
41:00
There will be challenges that you'll get stronger because of
41:03
them. There's no failure.
41:05
There's no more self doubt, there's no more shame.
41:08
There's no more guilt. That builds resiliency so that
41:11
we can keep going. We're independent.
41:13
We make choices from a place of freedom, not fear, with a
41:16
confidence to chart our own financial course.
41:20
We're confident, trusting our instincts and our abilities,
41:23
knowing we have what it takes to create lasting wealth for
41:26
ourselves and for others. And we're happy.
41:29
We're not stressed. We find joy in the journey.
41:32
We embrace wins and we create a life that feels as good as it
41:36
looks. That is my definition of rich.
41:40
Money grows when we grow, and it matters that we are women.
41:43
It matters so much that we are women.
41:45
We are not built to abandon our bodies, ignore our rhythms, and
41:49
grind ourselves to prove that we belong.
41:52
It is time for a new paradigm. It is time for a female paradigm
41:55
when it comes to building wealth.
41:57
And I'm leading the charge. I'm Lisa Chastain, your host of
42:00
Real Money. I hope that this conversation
42:02
was powerful, it was supportive, and that you feel motivated with
42:06
some clarity on where to look. It's not in the rear view mirror
42:09
and it's not by budgeting. We can be real, we can be rich.
42:12
We can be in charge. And I hope that you enjoy
42:16
today's show. Share it out with someone that
42:18
you know, you love, and you trust.
42:21
Let's call other women forward into this conversation.
42:23
Let's breakthrough our glass ceilings.
42:25
Let's do this work together. Let's empower and inspire each
42:29
other to have more, to be more, to dream more.
42:33
Because the world needs more of that.
42:35
I'll see you next time.