150. Day Zero: Why Revenue Is Won Before the First Meeting
The B2B buying journey starts before the first sales meeting. By the time you get in the room, the buyer may already have an opinion about your company, your competitors, and what they think they need. In this solo episode, Harry Kendlbacher explores Day Zero and why the first meeting is really just the point where sales enters a conversation that has already started. Buyers are researching, comparing options, and aligning internally long before you hear from them. So how do you earn trust and influence the decision before you ever get the meeting? 🔗 Download "Day Zero" and discover why…
The skinny
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