Latest / Hurdle with Emily Abbate / 192. Dr. Robin Berzin, Founder of Parsley Health

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192. Dr. Robin Berzin, Founder of Parsley Health · Hurdle with Emily Abbate

0:00
Speaker 1: Sixty percent of American adults have a diagnosed chronic condition,
0:03
Speaker 1: forty percent have two, and I think in the next
0:06
Speaker 1: couple of years, eighty three million Americans will have something
0:09
Speaker 1: like three or four. Like this is just how we're living,
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Speaker 1: and we've accepted that it's normal that we just take
0:14
Speaker 1: a stack of pills every day and wait for that
0:16
Speaker 1: condition to get worse and then add on another pill.
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Speaker 1: This is broken.
0:35
Speaker 2: Hey everyone, Emily Abadi here coming to you from the
0:39
Speaker 2: AG Studio. You are listening to Hurdle, a wellness focused podcast.
0:43
Speaker 2: Reconnect with everyone from your favorite athletes to top experts
0:46
Speaker 2: and industry CEOs about their highest ties, toughest moments, and
0:50
Speaker 2: everything in between. We all go through hurdles in life,
0:54
Speaker 2: and my goal through these discussions is to empower you
0:57
Speaker 2: to better navigate yours and move with intention so that
1:00
Speaker 2: you can stride towards your own big potential and of
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Speaker 2: course have some fun along the way. For Episode one
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Speaker 2: ninety two, I'm chatting with doctor Robin Burson. She's the
1:12
Speaker 2: founder of Parsley Health, a holistic medical practice that you
1:16
Speaker 2: can access both digitally nationwide and in.
1:18
Speaker 3: Person here in New York or LA.
1:21
Speaker 2: Doctor version is so interesting. She's so interesting. She's a
1:25
Speaker 2: wealth of knowledge. And we talk about how Parsley came
1:27
Speaker 2: to be after she graduated from Columbia and get into
1:30
Speaker 2: the nitty gritty on what it was like to create
1:34
Speaker 2: this thing using an entrepreneurial mindset. Again, she went to
1:37
Speaker 2: medical school, so also figuring out how to start a business.
1:42
Speaker 3: There's a lot to get into there.
1:44
Speaker 2: We also talk about in today's episode all about holistic medicine. Right,
1:48
Speaker 2: I think so often when something's wrong with us, we
1:51
Speaker 2: think about what can we take, or what should we do,
1:53
Speaker 2: or what doctor should we chat with so that we
1:55
Speaker 2: can find a fix. But after my conversation with the
1:58
Speaker 2: holistic dentist not too long go and A'll link to
2:00
Speaker 2: that in the show notes, I was really excited to
2:04
Speaker 2: learn more about what holistic medicine as.
2:07
Speaker 3: A whole looks like. What can we be doing in.
2:10
Speaker 2: Our every day to perhaps prevent a lot of chronic
2:15
Speaker 2: conditions that we are living with and we just accept,
2:18
Speaker 2: which is just bizarre. So we address a lot of
2:21
Speaker 2: common health issues in America and on the holistic note again,
2:25
Speaker 2: how many of them can be preventable? Why a simple
2:28
Speaker 2: blood test can be a major game changer, how sugar
2:31
Speaker 2: plays a role in our dies today. There is so
2:33
Speaker 2: so much in here, and Robin is also need to
2:37
Speaker 2: shout this out. A new author, her book State Change,
2:40
Speaker 2: came out last week. I'll make sure some link to
2:42
Speaker 2: it in the show notes. Robin, thanks to your time,
2:45
Speaker 2: thanks to your energy, and as she highlights them today,
2:47
Speaker 2: a lot of useful tools over on the Parsley website,
2:49
Speaker 2: which I will also link in the show notes. Make
2:52
Speaker 2: sure you're following along with Hurdle over on social It's
2:54
Speaker 2: at Hurdle Podcast. I am over at Emily a Body
2:58
Speaker 2: and with that, let's get it's a hurdling. Today I
3:10
Speaker 2: am sitting down with doctor Robin Erson. She is the
3:13
Speaker 2: CEO and founder over at Parsley Health.
3:16
Speaker 3: How you doing, Robin.
3:17
Speaker 1: I'm awesome, so good to see you.
3:19
Speaker 3: I'm so amped on this.
3:21
Speaker 2: I didn't fill you in before we started, but I
3:23
Speaker 2: need to give a shout out actually to Adam Callen,
3:26
Speaker 2: who had told me when we started.
3:28
Speaker 3: I started the show four years ago.
3:29
Speaker 2: Adam was one of my first guests and he said
3:31
Speaker 2: to me almost four years ago, you need to record
3:34
Speaker 2: with doctor Robin Berson. And I was like, oh my god,
3:37
Speaker 2: we need to make a happen, and four years later,
3:40
Speaker 2: here we are.
3:40
Speaker 1: Oh my god, Adam's one of my faves amazing human beings.
3:43
Speaker 1: So I love hearing that connection.
3:46
Speaker 2: Love it, love it, and a huge, huge, huge congratulations
3:50
Speaker 2: to you. I saw like your hype video yesterday do
3:53
Speaker 2: a new book coming out. You just got the copies
3:56
Speaker 2: State Change, big deal, Thank you so much.
3:59
Speaker 1: It's kind of bananas, it's kind of unreal, but I
4:02
Speaker 1: have hard copies.
4:03
Speaker 3: Which is weird. Oh my gosh.
4:05
Speaker 2: Yeah, First, why don't you tell us a little bit
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Speaker 2: about what the book is about.
4:08
Speaker 1: Yeah, So the book is about the physical barriers to
4:11
Speaker 1: peak mental health. I've seen so many people over the
4:15
Speaker 1: years in my practice and across all of our thousands
4:18
Speaker 1: and thousands of patients here at Parsley Health who have
4:21
Speaker 1: this incredible unlock when we address something going on in
4:23
Speaker 1: the body, and all of a sudden, they achieve greater
4:26
Speaker 1: mental health, greater emotional well being. And so I wanted
4:30
Speaker 1: to write a prescription for how to achieve that for
4:32
Speaker 1: everyone that was really accessible.
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Speaker 2: I love that, and that's very in line with like
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Speaker 2: your holistic approach to medicine, which leads us into the question,
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Speaker 2: talk to me a little bit about what Parsley Health
4:44
Speaker 2: really is all about.
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Speaker 1: Parsley is the medical practice I started over five years
4:49
Speaker 1: ago which has expanded greatly, and we are a medical
4:52
Speaker 1: practice that offers holistic medicine online nationwide, and we're really
4:57
Speaker 1: focused on helping people beat today's top chronic conditions, things
5:00
Speaker 1: like autoimmune disease, gastrointestinal issues, depression, anxiety, metabolic issues, hormone issues.
5:07
Speaker 1: We do a lot of fertility and preconception work, and
5:10
Speaker 1: there's really what we have in our healthcare system is
5:13
Speaker 1: a missing link, right, this gap in the care that
5:16
Speaker 1: we really need to help us get better from all
5:18
Speaker 1: of these chronic conditions that we're suffering from, or that
5:21
Speaker 1: helps us optimize our health, and so we do that.
5:23
Speaker 1: We do it online everywhere. We have an amazing team
5:27
Speaker 1: of doctors, health coaches, care coordinators that surround you and
5:32
Speaker 1: support you and over time help you beat these things
5:35
Speaker 1: and feel better.
5:36
Speaker 3: I love this.
5:37
Speaker 2: I actually recently had a holistic dentist on the show
5:41
Speaker 2: as well, and I was just in awe so many
5:45
Speaker 2: medical practices just the way that conventional medicine works for today. Today,
5:49
Speaker 2: we aren't told like, hey, why don't you get to
5:52
Speaker 2: the root of this issue. Instead they're like, here, let
5:54
Speaker 2: me give you eight thousand prescriptions and YadA YadA, YadA,
5:57
Speaker 2: YadA yadda. And then you're like, wow, I haven't actually
6:00
Speaker 2: fixed any of the underlying causes of why I'm dealing
6:03
Speaker 2: with X or Y. So I'm like super amped to
6:06
Speaker 2: have you on the show as well, because I find
6:09
Speaker 2: that concept, this idea that like, hey, let's really go
6:11
Speaker 2: to the root of the situation fascinating.
6:15
Speaker 1: It's critical, right, And a lot of people say, well,
6:17
Speaker 1: what do you mean the root cause? What is the
6:19
Speaker 1: root cause? And so I always use examples. Your migraines
6:22
Speaker 1: could be due to a dairy allergy or a magnesium deficiency,
6:27
Speaker 1: or chronic anxiety and stress, or the way that you're
6:31
Speaker 1: sitting all day, and so your root cause for your
6:34
Speaker 1: migraines might be different than my root cause for my migraines.
6:38
Speaker 1: It might be different from the root cause for somebody
6:39
Speaker 1: else's migraines. And yet in our healthcare system, we skip
6:43
Speaker 1: looking at the root cause and we say, you know,
6:45
Speaker 1: here's a medication to treat the migraine pain and a parsley. Instead,
6:48
Speaker 1: we say, cool, we might need a medication to help
6:51
Speaker 1: you with your migraine pain. But let's also figure out
6:53
Speaker 1: why you have migraines and fix that so you don't
6:56
Speaker 1: have them anymore and you don't even need that medication.
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Speaker 1: And that thinking, that line of thinking works when you
7:04
Speaker 1: have an ongoing relationship with a provider, when we have
7:07
Speaker 1: more time with you, when we can do some extra
7:10
Speaker 1: tests that we do at Parsley, which I'm happy to
7:12
Speaker 1: talk about, and all of that comes together in this
7:15
Speaker 1: ability to solve that root cause and help people get better.
7:18
Speaker 1: And so, whether it's a mental health issue, a fertility issue,
7:21
Speaker 1: an autoimmune issue, migraines, we need to have a healthcare
7:25
Speaker 1: system at large for everyone that looks at that root
7:28
Speaker 1: cause that asks why, and that helps resolve the why,
7:31
Speaker 1: because so many of us could be feeling so much
7:33
Speaker 1: better than.
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Speaker 3: We do today.
7:35
Speaker 2: Yeah, and God, I think we'd all like to feel
7:37
Speaker 2: better than we do today. This even goes into the
7:40
Speaker 2: notion that so many of us are living our every
7:44
Speaker 2: day with some sort of discomfort that we might not
7:48
Speaker 2: even be fully aware of. We think that the status
7:51
Speaker 2: quo is living our daily life just feeling a little
7:54
Speaker 2: bit blaw at times, whether that bla is sore or
7:58
Speaker 2: bloated or stiff, and it's not until again that route
8:02
Speaker 2: of the issue. What is it in your life that
8:05
Speaker 2: is causing this discomfort? So you mentioned the test that
8:08
Speaker 2: you guys do at Parsley. Why don't you talk to
8:09
Speaker 2: me a little bit about that, because I'm sure the
8:11
Speaker 2: purpose of those is to get to some of these
8:13
Speaker 2: root causes.
8:15
Speaker 1: Yeah, you know everything that you just said. And I
8:17
Speaker 1: think women especially are often living with these things and
8:20
Speaker 1: we bury it, right, we put it under the surface.
8:23
Speaker 1: We're working, we're moms, we're too busy, we're taking care
8:25
Speaker 1: of everybody else first. And I can't tell you how
8:28
Speaker 1: many people are just like, Yeah, I thought it was
8:30
Speaker 1: normal to be bloated every day. I thought it was
8:32
Speaker 1: normal to experience horrible reflux every time I ate. I
8:34
Speaker 1: thought it was normal to wake up with a low
8:36
Speaker 1: grade headache every single day of my life, to feel exhausted,
8:39
Speaker 1: to not be able to sleep, et cetera, et cetera.
8:41
Speaker 1: And we live with these things until we break. And
8:44
Speaker 1: my message to anyone listening to this is that doesn't
8:48
Speaker 1: have to be the way that you feel. This does
8:50
Speaker 1: not have to be your normal. Let's elevate your baseline
8:53
Speaker 1: and that can happen to do that. We put together
8:56
Speaker 1: a really big data set at the beginning, and I
8:59
Speaker 1: know data is kind of like a nerdy wonky word,
9:01
Speaker 1: but it really has two simple components. The first is
9:04
Speaker 1: your story, your history. So we spend an hour with
9:07
Speaker 1: you in that first visit, and that's after you've given
9:10
Speaker 1: us a whole bunch of answers to questions online before
9:13
Speaker 1: you come in. That put together the story of your life.
9:16
Speaker 1: How you're feeling right now. You're bloating could be because
9:19
Speaker 1: of all the antibiotics that you took for ten years
9:22
Speaker 1: for all those sinus infections, and now we've got to
9:25
Speaker 1: clean up your gut in a way that is because
9:28
Speaker 1: of all of the antibiotics you took ten years ago.
9:30
Speaker 1: And so we need to hear that story of your health.
9:33
Speaker 1: So we start with that story and by spending more
9:36
Speaker 1: time with you, by asking deeper questions, by knowing things
9:39
Speaker 1: like were you born c section or not? What were
9:41
Speaker 1: the conditions you had as a child, what were medications
9:44
Speaker 1: you took five years ago. That starts to put together
9:47
Speaker 1: this what we call your health bio, your health biography.
9:50
Speaker 1: And then we add to that testing so when you
9:53
Speaker 1: go to your regular primary care doctor. They're kind of
9:56
Speaker 1: just doing the very basics. There's just a handful of
9:59
Speaker 1: tests that they'll run and that Parsonally we start in
10:02
Speaker 1: our Parsley baseline testing. It's just blood work. You can
10:04
Speaker 1: get a real regular West or Labcore or wherever. But
10:08
Speaker 1: it looks at nutrient levels, inflammation levels, thyroid levels, heart
10:12
Speaker 1: health in a deeper way, metabolism in a deeper way.
10:15
Speaker 1: And we start with that because right there, right at
10:18
Speaker 1: the beginning of working with us, if we put that
10:20
Speaker 1: story together and those deeper tests together, all of a sudden,
10:24
Speaker 1: we can create this view of you. And this picture
10:28
Speaker 1: of you is what gives us the AMMO or the
10:30
Speaker 1: info to be able to figure out what is that
10:33
Speaker 1: root cause. So that's really the first step in working
10:35
Speaker 1: with us is kind of this in depth story and
10:38
Speaker 1: in depth diagnostic.
10:39
Speaker 2: First of highlight, Parsley Health isn't something that you can
10:42
Speaker 2: only use or go to if you are in where
10:46
Speaker 2: we are in New York City.
10:47
Speaker 3: It's bigger than that. Correct.
10:48
Speaker 1: Yeah, we're available online nationwide, So you know, I think
10:51
Speaker 1: a couple years ago people would have said, oh, that's
10:54
Speaker 1: so weird to work with the doctor online, right, Like,
10:57
Speaker 1: we would have done a lot of things online. We
10:59
Speaker 1: would have talked to our friends and other countries, and
11:01
Speaker 1: we would have done all of our shopping, but we
11:04
Speaker 1: might not have thought of talking to a doctor online.
11:06
Speaker 1: But today that's really normal. And I think that telehealth
11:10
Speaker 1: and telemedicine normalization is one of the silver linings of
11:14
Speaker 1: this horrible pandemic we've all been living through. And my
11:17
Speaker 1: view is, why should you have to live next door
11:21
Speaker 1: to the best doctor to get help and to get
11:23
Speaker 1: the information that you need to improve your health. And
11:26
Speaker 1: so you know, listen, you're not going to get your
11:28
Speaker 1: knee surgery over telehealth today. But for the kind of
11:31
Speaker 1: medicine that we're doing, which is all about talking to
11:34
Speaker 1: you doing lab testing. We actually have a certified virtual
11:39
Speaker 1: physical that we do. Our members are literally in forty
11:43
Speaker 1: six states, they're all over the country. They're working with
11:46
Speaker 1: us totally online, and they're seen in our data the
11:49
Speaker 1: same exact results as our members who who might come
11:53
Speaker 1: to see us in New York or LA.
11:54
Speaker 2: Yeah, and I love what you were talking about about
11:57
Speaker 2: the blood test and the you know, really taking a
12:00
Speaker 2: strong close look at your biomarkers. I over the last
12:03
Speaker 2: year started using inside Tracker and.
12:05
Speaker 3: Got feedback that I had never had before.
12:08
Speaker 2: When just going to my annual physical, I finally felt
12:11
Speaker 2: like I had an opportunity just to learn more about
12:14
Speaker 2: what was happening inside of my body, which should have
12:16
Speaker 2: been something that was accessible to me all along, But
12:19
Speaker 2: until I had this, like, oh, like, I'm really going
12:24
Speaker 2: to take ownership and agency over my own health. Like
12:26
Speaker 2: that's when everything changed.
12:28
Speaker 1: Right absolutely, And you know it's it's sad. I think
12:32
Speaker 1: that we have to ask our doctors for that information,
12:34
Speaker 1: and doctors aren't typically trained to be proactive and at
12:39
Speaker 1: partially like and I love Inside Tracker, I love everly well.
12:42
Speaker 1: I love some of these companies that are making more
12:44
Speaker 1: of this laboratory data accessible to us. At the same time,
12:48
Speaker 1: what's cool parsially is that we're able to not only
12:51
Speaker 1: order these blood tests just through your insurance and add
12:54
Speaker 1: a regular lab. We can do more because the technology
12:58
Speaker 1: for what you can do at an at home test
13:00
Speaker 1: is not quite there yet to do the more robust
13:03
Speaker 1: types of tests that we can still do through like
13:05
Speaker 1: a regular blood draw, and then we're the ones putting
13:08
Speaker 1: the pieces together your story how you feel right now.
13:13
Speaker 1: We've developed a tool called the Symptom Tracker, which we
13:15
Speaker 1: actually have put in the research and validated, and so
13:18
Speaker 1: we can track your symptoms in a measured way over time.
13:21
Speaker 1: And then we bring in your blood tests, and then
13:24
Speaker 1: if we need to, we could order what I call
13:25
Speaker 1: fancy pants tests, things like genetics and hormones and looking
13:29
Speaker 1: at cortisol throughout the day and looking at the microbiome.
13:33
Speaker 1: When we put all of this together, it's like wow, right,
13:36
Speaker 1: we suddenly can see, as you put it, exactly as
13:40
Speaker 1: you said, what is happening inside your body. And we
13:43
Speaker 1: have this technology, but our medical system right now, we
13:46
Speaker 1: have to remember is reactive and what we need is proactive.
13:51
Speaker 1: And that's what you're doing by taking matters into your
13:54
Speaker 1: own hands by using a tool like inside Tracker. That's
13:57
Speaker 1: what our members are doing by coming to see us.
14:00
Speaker 1: And how we practice medicine, which is this proactive, preventive,
14:03
Speaker 1: ballistic care that I think the world is waking up to,
14:06
Speaker 1: should be the standard of how we have engaged with
14:09
Speaker 1: our healthcare.
14:10
Speaker 3: Right yeah.
14:11
Speaker 2: Yeah, And I think I'm sitting here and I'm like
14:13
Speaker 2: hearing everything that you're saying, and it just sounds so
14:17
Speaker 2: I mean cool, is like kind of like a whatever word.
14:20
Speaker 3: To describe it with.
14:21
Speaker 2: But it's so interesting to me, right because you had
14:23
Speaker 2: to be in a place in your life where you
14:26
Speaker 2: thought to yourself, man, I really wish that this was available,
14:29
Speaker 2: and not only be in that place, but then concept
14:32
Speaker 2: how to build out.
14:33
Speaker 3: What we now know to be Parsley health.
14:37
Speaker 2: So talk to us a little bit, bring us back
14:39
Speaker 2: a little bit to where you were, Robin Bersen thinking
14:43
Speaker 2: to yourself, man, you know what we could really use
14:46
Speaker 2: here something like this?
14:48
Speaker 1: You know it. It goes way back at this point.
14:51
Speaker 1: So I'm you know, I went to med school here
14:53
Speaker 1: in New York at Columbia, and I trained in internal
14:55
Speaker 1: medicine at Mount Sina, and I was already let's say,
14:58
Speaker 1: I was the nerd that was, in my view, hip
15:02
Speaker 1: to yoga and healthy eating and was already interested in
15:06
Speaker 1: holistic health. And I was I'm such a dork. I
15:09
Speaker 1: haven't actually told this on a podcast, I don't think,
15:11
Speaker 1: but I was president of the Integrative Medicine Club at Columbia.
15:14
Speaker 3: Mess. So proud of you with my like.
15:16
Speaker 1: My one of my best friends, who was you know,
15:19
Speaker 1: super outdoorsy rock climber, vegan chick, and I'm like the
15:22
Speaker 1: integrative medicine nerd with my yoga and like we were dorks.
15:26
Speaker 1: Let's just be real here, But this was really something
15:29
Speaker 1: I was passionate about. And then as I got into
15:31
Speaker 1: my residency training and I was starting to work in
15:34
Speaker 1: the clinic and the outpatient clinic, our primary care clinics
15:38
Speaker 1: were to me just a revolving door. We were seeing
15:41
Speaker 1: people for fifteen minutes. Two of those minutes I was
15:43
Speaker 1: spending signing a stack of prescriptions because in those days
15:47
Speaker 1: we printed out prescriptions. I was handing people's like a
15:50
Speaker 1: zillion scripts for pain killers and high cholesterol drugs and
15:55
Speaker 1: high blood pressure drugs and migraine drugs and hormone balancing
15:58
Speaker 1: drugs and all these things. And at no point were
16:01
Speaker 1: we saying in this visit, what's causing all of these things?
16:05
Speaker 1: And what I woke up to is that the underlying
16:08
Speaker 1: causes of all of these conditions that we're facing today.
16:11
Speaker 1: And by the way, sixty percent of American adults have
16:14
Speaker 1: a diagnosed chronic condition, forty percent have two, and I
16:18
Speaker 1: think in the next couple years, eighty three million Americans
16:20
Speaker 1: will have something like three or four. Like this is
16:23
Speaker 1: just how we're living and we've accepted that it's normal
16:25
Speaker 1: that we just take a stack of pills every day
16:27
Speaker 1: and wait for that condition to get worse and then
16:29
Speaker 1: add on another pill. And I was like, this is broken,
16:33
Speaker 1: and so it You know, I had co founded another
16:36
Speaker 1: tech startup in the healthcare space sort of at that point,
16:39
Speaker 1: which is a whole nother story, but I had a
16:41
Speaker 1: little exposure to technology, ad a little exposure to startups,
16:44
Speaker 1: and then I had this deep calling to say, how
16:46
Speaker 1: can we help people actually heal? How can we help
16:49
Speaker 1: people feel better? And how can we develop a service,
16:52
Speaker 1: a medical service that is designed in its very nature
16:57
Speaker 1: by having a long term relationship. Hence the membership Because
17:00
Speaker 1: you don't get super buff going to the gym once.
17:04
Speaker 1: You're not going to get healthy going to the doctor once,
17:07
Speaker 1: or getting tested once. We need to dive in. So
17:10
Speaker 1: membership model all powered by technology. People don't realize this,
17:15
Speaker 1: but Parsley has been a telehealth service since day one.
17:19
Speaker 1: It was not a COVID pivot. That's just how we
17:21
Speaker 1: always were, and so we pulled all that together, data
17:26
Speaker 1: and analytics. We've always had a paid a PhD In
17:28
Speaker 1: data science on staff. Even from the beginning. We didn't
17:31
Speaker 1: have any data. I was like, I know this is
17:34
Speaker 1: going to important, be important, because holistic medicine isn't the
17:37
Speaker 1: standard of care. But if we get the outcomes, how
17:41
Speaker 1: do we make it the standard of care? And by
17:43
Speaker 1: the way, this is like breaking news. Got the data
17:46
Speaker 1: this week. No one else has heard this yet, but
17:49
Speaker 1: we've had an outside service that evaluates healthcare services for
17:55
Speaker 1: their ROI their impact on cost savings, evaluate our population
18:00
Speaker 1: of tens of thousands of members versus what's called an
18:02
Speaker 1: age match control of like the rest of the population.
18:06
Speaker 1: And what we've seen is two incredible things. First of all,
18:11
Speaker 1: that the patient's coming to Parsley Health because I think
18:13
Speaker 1: in the early days people said, oh, this is like
18:15
Speaker 1: a wellness service for the worried well, and I was like, no,
18:18
Speaker 1: this is people coming who need care, who have health,
18:21
Speaker 1: really diseases and health problems. That's mostly who's coming to us.
18:24
Speaker 1: We have our optimizers too, who are awesome, but people
18:27
Speaker 1: are coming to us with real, real medical problems. First
18:31
Speaker 1: of all, the outside, independently verified data shows that our
18:33
Speaker 1: population is dealing with serious and significant chronic conditions versus
18:38
Speaker 1: the average population. That's amazing to see in the data
18:41
Speaker 1: independent data, and what we're seeing is that we are
18:47
Speaker 1: significantly cost saving and we're bringing down rates of prescription drugs.
18:53
Speaker 1: We're bringing down the need for specialists because what's happening
18:58
Speaker 1: right now out there is that Okay, we see a
19:00
Speaker 1: primary care doctor and they're like, Okay, now you need
19:02
Speaker 1: to go to see the GI and you need to
19:03
Speaker 1: see the autoimmune doctor, and you need to see the psychiatrist,
19:06
Speaker 1: and you need to see the orthopedic surgeon, and oh,
19:08
Speaker 1: by the way, go see this other person too. And
19:10
Speaker 1: you're like, well, I'm waiting six months for that visit
19:13
Speaker 1: and I can't even get a vision and I don't
19:14
Speaker 1: even know who these people are. This is bananas and
19:18
Speaker 1: it parsley. Because we dive deeper and are more proactive,
19:21
Speaker 1: we're managing a lot of these conditions ourselves. So we're
19:25
Speaker 1: showing that we reduce prescription drug burden and autoimmune by
19:29
Speaker 1: twenty five to thirty percent. We're showing an autoimmune which
19:32
Speaker 1: is skyrocketing, particularly for women, that we reduce the need
19:35
Speaker 1: for specialty care seventy seven percent. We're showing that overall,
19:40
Speaker 1: we're reducing symptom burden in eighty percent plus of our
19:43
Speaker 1: patients so we've had that data internally, but this is
19:47
Speaker 1: the first time I'm sharing publicly, and there's more to
19:50
Speaker 1: come that we have now independently, externally validated not only
19:54
Speaker 1: our impact on our patients and the population we're serving,
19:57
Speaker 1: but the cost savings associated with that. That was always
20:01
Speaker 1: back to my residency days. I said, if this medicine
20:03
Speaker 1: is going to take off and be the standard of care,
20:06
Speaker 1: we have to have the proof that it works. And
20:09
Speaker 1: here we are.
20:09
Speaker 3: We do.
20:10
Speaker 2: Firstly, congrats, that's just like awesome. Yeah, fist pumps. We
20:14
Speaker 2: so excited over here too. I am just listening to you,
20:18
Speaker 2: like list off all of the like different providers that
20:22
Speaker 2: someone may need to go see if they're like working
20:24
Speaker 2: with a conventional doctor.
20:25
Speaker 3: And I hear that, and I hear like the weight
20:27
Speaker 3: is annoying and everything.
20:28
Speaker 2: But what I really hear, as someone who currently has
20:31
Speaker 2: OSCAR Health and pays six hundred and sixty dollars a
20:34
Speaker 2: month to have OSCAR Health, is dollars dollars, dollars, dollars dollars,
20:39
Speaker 2: Go see this provider, Go see this provider.
20:41
Speaker 3: Oh, I'm sorry.
20:41
Speaker 2: There isn't a single obdyn in all of Manhattan under
20:45
Speaker 2: one hundred and twelve street that takes your insurance, no problem,
20:47
Speaker 2: You're gonna have to go to one hundred and twenty
20:49
Speaker 2: second and like go see obgyn. This is just the
20:52
Speaker 2: state of care in America, and it is so frustrating
20:56
Speaker 2: that we are almost scared and just don't do anything
21:00
Speaker 2: to take care of ourselves because we don't have the
21:03
Speaker 2: money to spend. When I'm already spending six hundred and
21:06
Speaker 2: sixty dollars a month just in case I literally like
21:08
Speaker 2: walk outside today and walk across the street and like
21:11
Speaker 2: happen to get in an accident.
21:13
Speaker 1: Yeah, I mean, health insurance is so expensive, and then
21:17
Speaker 1: you end likely if you have OSCAR. Typically not always,
21:20
Speaker 1: but typically you're going to have a high deductible plan.
21:23
Speaker 1: So before you even get to use your benefits, you're
21:26
Speaker 1: spending a ton of money. And so that's what's been
21:29
Speaker 1: really interesting with Parsley. You know, Parsley has an out
21:31
Speaker 1: of pocket membership, but you can get out of network
21:34
Speaker 1: reimbursement and you can use FSA and HSA, and for
21:36
Speaker 1: people on high deductible plans, it is more efficient and
21:41
Speaker 1: cost saving to proactively take care of their health by
21:44
Speaker 1: paying for a Parsley membership directly and using up deductible
21:48
Speaker 1: than it would be to use their benefits. And that's
21:51
Speaker 1: the secret of our health insurance system right now is
21:54
Speaker 1: that they know, they know that so many of us
21:57
Speaker 1: are on high deductible plans that we will never ever
22:00
Speaker 1: even get through that deductible to use that benefit. So
22:04
Speaker 1: you might as well use that deductible on something that's
22:06
Speaker 1: going to be amazing and healthy and supportive for you.
22:10
Speaker 1: And so it Parsley is this proactive home base and
22:13
Speaker 1: holistic health home base for our patients. We're also helping
22:16
Speaker 1: them resolve these conditions, reduce their need for these expensive medications,
22:21
Speaker 1: reduce these need for procedures and specialists. And let's face it,
22:25
Speaker 1: like get better because the rest of the healthcare system
22:28
Speaker 1: isn't designed to help us get better. It's designed to
22:31
Speaker 1: help us whack a mole when we're already sick. That
22:34
Speaker 1: has great value in certain cases, but for the average person,
22:37
Speaker 1: it's too little, too late, ye, And that's what we
22:40
Speaker 1: have an opportunity transform. And like, while I'm sharing secrets,
22:46
Speaker 1: I'm shouldn't share this, yeah either because it's not really public,
22:49
Speaker 1: but I'm just going to because I feel like it
22:50
Speaker 1: so Parsley is actually starting to work with insurance. So
22:53
Speaker 1: we'll be announcing very soon our first in network relationship
23:00
Speaker 1: and our members will be using in network with some
23:03
Speaker 1: of the national payers. It's not Oscar yet, I'm working
23:07
Speaker 1: on it doesn't surprise me. Yeah, I love our friends
23:11
Speaker 1: at Oscar, but it's not Oscar yet one of the large, larger,
23:14
Speaker 1: more national insurance companies. And that's just the beginning which
23:18
Speaker 1: is really exciting, and that will for those who are
23:21
Speaker 1: using their benefit to bring down that membership fee, and
23:23
Speaker 1: again for those who aren't, it's just a way to
23:26
Speaker 1: use your deductible and get really awesome care.
23:29
Speaker 3: Yeah.
23:29
Speaker 2: So I know that Parsley was founded back in twenty sixteen.
23:34
Speaker 2: Another nuts and bolts question. I mean, you have all
23:36
Speaker 2: these big ideas. It sounds really awesome. Of course you're
23:39
Speaker 2: like a very well educated woman. You went to Columbia.
23:42
Speaker 2: But still that doesn't mean that like it's inherent to
23:44
Speaker 2: you how to start something like a company like Parsley.
23:48
Speaker 3: So talk to me about those early days.
23:50
Speaker 2: I mean, talk to me about what it was like
23:53
Speaker 2: trying to figure all this out.
23:56
Speaker 1: You know it is now and was then really hard.
24:00
Speaker 1: I you know, one goes to CEO school. No one
24:03
Speaker 1: goes to founder school. And I didn't have an MBA,
24:06
Speaker 1: and I had a little bit of experience from my
24:08
Speaker 1: first startup, you know, being around fundraising, being around what
24:12
Speaker 1: it took to kind of get a company off the ground,
24:14
Speaker 1: but very little. My co founder at the time for
24:16
Speaker 1: the first company had a lot more experience than I did,
24:18
Speaker 1: so he really handled a lot of that stuff, and
24:21
Speaker 1: so I was on my own. I was a solo founder,
24:25
Speaker 1: and I was trying to figure it out. And I
24:27
Speaker 1: think for everyone out there who's thinking of starting some something,
24:32
Speaker 1: you know, my number one advice is make sure this
24:34
Speaker 1: is something that you are deeply passionate about that you
24:37
Speaker 1: feel needs to exist in the world, whether it's your podcast,
24:40
Speaker 1: which you are obviously amazing at and deeply passionate about,
24:43
Speaker 1: or a company or whatever it is. Like, I think
24:47
Speaker 1: sometimes people forget that they have a neat business idea,
24:50
Speaker 1: but the thing that's going to get you through the
24:52
Speaker 1: hard weeks and the hard months and the times that
24:54
Speaker 1: people tell you know and you feel shot down and
24:57
Speaker 1: you don't know what you're doing, and you problem you've
25:00
Speaker 1: never hit before, and you're really not sure how to
25:02
Speaker 1: get past it. Which has happened to me one zillion times.
25:06
Speaker 1: Is this deep passion and belief in what you're building
25:09
Speaker 1: that it has to exist in the world, because that's
25:11
Speaker 1: what takes you from like idea to the choppy, choppy
25:16
Speaker 1: waters of startup life. And then the second piece of
25:20
Speaker 1: advice that I'll share that I've taken very seriously over
25:25
Speaker 1: time is like, have no ego about asking questions. I
25:29
Speaker 1: ask so many questions in every single stage. I've found
25:32
Speaker 1: mentors and advisors, and no one person will ever be that.
25:36
Speaker 1: Each year, I kind of I would say, graduate from
25:40
Speaker 1: the last set of advisors I've had because I've learned
25:42
Speaker 1: what I've need to learn from them, But that means
25:44
Speaker 1: I have to go find new ones and new mentors.
25:47
Speaker 1: We just created a medical advisory board at Parsley for
25:50
Speaker 1: the first time, and we have people like Carla Denise Edwards,
25:54
Speaker 1: the chief Strategy Officer of henry Ford Health Systems, and
25:58
Speaker 1: we have doctor Seth Glickman, who was just the chief
26:01
Speaker 1: medical officer at Boushield, California, and a bunch of extraordinary
26:06
Speaker 1: human beings. Because this year when we started twenty past year,
26:09
Speaker 1: when we started twenty twenty one, I was like, you
26:11
Speaker 1: know what, We're going to start working with insurance companies,
26:13
Speaker 1: and we're going to start working with employers, and I've
26:16
Speaker 1: built a consumer business. I don't know this world. I'm
26:19
Speaker 1: a doctor, but like we doctors are cogs in the
26:22
Speaker 1: wheel of the healthcare system. We're not the people pulling
26:25
Speaker 1: the strings, which I think a lot of people don't
26:27
Speaker 1: really realize that the system is so big and so
26:30
Speaker 1: complex and so heavy at this point that doctors are
26:34
Speaker 1: kind of like, you know, sort of thrown around in
26:38
Speaker 1: it and don't have the power that they once did.
26:41
Speaker 1: And so that's me too, And so I've had to
26:45
Speaker 1: learn what is this healthcare system that we're not working with?
26:48
Speaker 1: How do I learn from people? And how do I
26:51
Speaker 1: have zero freaking shame for asking the dumb question? And
26:56
Speaker 1: I will ask the dumb question all day and not
26:58
Speaker 1: assume that I know, like how does the money flow
27:02
Speaker 1: in the healthcare system? Because guess what, it's not obvious.
27:05
Speaker 1: The entire system has been designed to have zero transparency.
27:10
Speaker 1: And so that means that I've had to bring on
27:12
Speaker 1: advisors ask a lot of questions. It's my job changes
27:17
Speaker 1: every year. It's very different than it was at the beginning.
27:20
Speaker 1: Like the first year, I mean twenty sixteen. People have
27:22
Speaker 1: to remember Parsley Health was bootstrapped like it was me
27:25
Speaker 1: and three part time people. I had no salary, There
27:29
Speaker 1: was no other doctor than me. I was seeing the patients,
27:31
Speaker 1: doing the marketing, legal ops, real estate like you name it,
27:37
Speaker 1: tech and just you know, slowly built from there. And
27:42
Speaker 1: it's only been since twenty eighteen that we've raised significant
27:45
Speaker 1: funding to build what we've built today. But I just
27:48
Speaker 1: I it was. It was rough, and there were moments
27:51
Speaker 1: where I thought, like I was, that we were done
27:55
Speaker 1: so but so far, knock on all the things. I
27:58
Speaker 1: keep getting through those moments, you know.
28:06
Speaker 2: Taking a break from today's episode to give some love
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Speaker 2: head on over to beam Organics dot com slash hurdle
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Speaker 2: to get thirty five percent off your first month of
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Speaker 2: beam Dream plus some freebies as ap. I love your
31:38
Speaker 2: your piece of advice about being so steadfast and sure
31:41
Speaker 2: of what it is that you want to create, And
31:43
Speaker 2: I also think that that approach helps you navigate when
31:46
Speaker 2: they are going to be inevitably people that have an
31:50
Speaker 2: opinion on whatever it is that you are building or creating. Right,
31:54
Speaker 2: it's so easy for us to focus on the one
31:57
Speaker 2: negative in the sea of positives. Everyone can be praising
32:00
Speaker 2: what you're doing as the second coming of the best
32:03
Speaker 2: thing ever, but they's still going to be that one
32:05
Speaker 2: person that's like, what are you doing here?
32:07
Speaker 3: And it's hard not to listen to that critique, right.
32:10
Speaker 2: I mean just the other day, I am really trying
32:12
Speaker 2: to get into TikTok over here and someone came at
32:15
Speaker 2: me and they were like, podcasting is not a profession,
32:18
Speaker 2: and I was like, hmm, that's so funny that you
32:20
Speaker 2: say that, because I make more of a living now
32:24
Speaker 2: in terms of financially than I ever did working on
32:27
Speaker 2: staff at any major magazine. But aside from that, I'm
32:30
Speaker 2: so fulfilled in what it is that I do now,
32:33
Speaker 2: having these conversations with people that inspire me every day and.
32:36
Speaker 3: Being able to take those conversations and.
32:38
Speaker 2: Inspire so many other people in that process of creating
32:42
Speaker 2: this product.
32:43
Speaker 3: So at the same time, I.
32:45
Speaker 2: Was like, I'm so sure what it is that I do,
32:47
Speaker 2: But I let that little person come in for just
32:49
Speaker 2: a second and like.
32:50
Speaker 3: Give me that shade, and you're not welcome here, sir.
32:53
Speaker 3: You're not welcome here.
32:55
Speaker 1: Yes, you are not welcome here, and you do you have.
32:57
Speaker 1: That's such a great point. And also especially as women
32:59
Speaker 1: like people try to knock off off, knock us off
33:02
Speaker 1: our perch all the time. Right, your success is not earned.
33:07
Speaker 1: Your success is silly, right, and it is it is.
33:11
Speaker 1: It is so uncool, and it means that we have
33:14
Speaker 1: to be even stronger. And you have to be able
33:16
Speaker 1: to listen to yourself. You know, back to what I
33:18
Speaker 1: said about advisors and advice. Yes, ask all the dumb
33:21
Speaker 1: questions and hoover up information, but yes, deep down then
33:25
Speaker 1: you have to cherry pick that information and filter it
33:28
Speaker 1: and put it into your calculus of what it is
33:32
Speaker 1: you're trying to build and what it is you're trying
33:34
Speaker 1: to do, and then keep going right. And that is
33:39
Speaker 1: that constant balance of you know. Also, there's lots of bright,
33:43
Speaker 1: shiny things and you'll have I'll have investors that are
33:46
Speaker 1: like like, why don't you like to build a big
33:50
Speaker 1: supplement's business or why don't you go do this other thing?
33:53
Speaker 1: And it's like, yeah, like we're a healthcare company, Like
33:56
Speaker 1: that's not what I'm trying to build here, Like I
33:59
Speaker 1: didn't get up and the morning to you know, do
34:02
Speaker 1: a bot driven urgent care service to take care of
34:05
Speaker 1: colds and flus. I'm so glad that other people have
34:08
Speaker 1: done that, but guess what we don't need more of?
34:11
Speaker 1: Like bots taking care of our UTIs like kind of helpful, sure,
34:16
Speaker 1: but what we desperately need is holistic medicine and a
34:21
Speaker 1: partner in our health to help us heal from the
34:23
Speaker 1: chronic diseases that are crushing our country. I'm going to
34:26
Speaker 1: stay focused on that, even though, yeah, it would be
34:29
Speaker 1: easier to maybe build some of these more superficial services
34:32
Speaker 1: that are that are out there, or you know, there's
34:37
Speaker 1: always something brand and chiny that can be a distraction.
34:39
Speaker 1: And I think to your point, like, you've built an
34:41
Speaker 1: amazing podcast, you have an incredible voice, You've built an audience,
34:44
Speaker 1: Like now you get to keep building that, and you
34:47
Speaker 1: know in your heart and soul that that is your
34:50
Speaker 1: purpose and your calling and you're going to keep going
34:52
Speaker 1: after Yeah.
34:53
Speaker 2: I mean from one builder to another builder. I really
34:55
Speaker 2: appreciate that. And what I'm also hearing you say in
34:58
Speaker 2: this I'm going to keep asking the quote unquote dumb questions.
35:01
Speaker 2: I don't necessarily think there is there are dumb questions.
35:04
Speaker 2: I think if you have a question, that means somebody
35:06
Speaker 2: else has a question, which is an approach that I
35:08
Speaker 2: always take when it comes to asking other people questions
35:12
Speaker 2: on this show for sure. But what I hear you
35:15
Speaker 2: say here is that once you ask those questions, you
35:19
Speaker 2: feel indebted to relay that information if it's going to
35:22
Speaker 2: be able to help other people. And I think that's
35:24
Speaker 2: something really beautiful about you and your approach is that
35:27
Speaker 2: you don't find the need to like kind of like
35:30
Speaker 2: hold on and kind of gatekeep this information and have
35:33
Speaker 2: a broader understanding of the opportunity that you have and
35:36
Speaker 2: that there is room for everyone at this table if
35:39
Speaker 2: our main and common goal is to help others, which
35:43
Speaker 2: is just so important instead of just like you know,
35:45
Speaker 2: the competition can be a lot all that kind of stuff.
35:49
Speaker 1: Yeah, I mean, we have, unfortunately an abundance of hundreds
35:54
Speaker 1: of millions of people who need better medical care, and
35:57
Speaker 1: we have a healthcare system that has in particular ignored
36:02
Speaker 1: the needs of women, ignored the way that women want
36:05
Speaker 1: to interact with our healthcare, and it's just designed around
36:10
Speaker 1: something other than us as human beings. And so that
36:14
Speaker 1: need is just going to self perpetuate. And when I
36:17
Speaker 1: look at like all of the cool services coming out,
36:20
Speaker 1: whether it's like healthy food or it's blood testing or
36:23
Speaker 1: it's other medical services across the space, like my view
36:27
Speaker 1: is always rising, tide floats all boats, right, Because the
36:30
Speaker 1: more that we have this information out there, the more
36:32
Speaker 1: that we transform our baseline expectation of what we want
36:38
Speaker 1: and our medical care to look and feel like the
36:41
Speaker 1: more people become aware of it, and the more people
36:44
Speaker 1: reject the old way and glom onto the new way,
36:47
Speaker 1: and so and then on like competition, Like all I
36:50
Speaker 1: keep learning every year is that whatever the latest competitor
36:55
Speaker 1: that somebody you know, some investors, like, well, have you
36:57
Speaker 1: seen this? And I'm like, I'll look at whatever this is,
37:02
Speaker 1: whatever whatever, like I look at never once has that
37:06
Speaker 1: thing been the thing make or break, making or breaking
37:10
Speaker 1: what we're doing. Right, So, like God love all of
37:13
Speaker 1: the others out there who are doing good work and
37:16
Speaker 1: health and wellness, and yet no one has been able
37:19
Speaker 1: to build what Parsley's built, and no one what what
37:23
Speaker 1: will stop us will only be ourselves, right And at
37:26
Speaker 1: the end of the day, what will stop you is
37:28
Speaker 1: is only your own your own execution, ability to execute
37:32
Speaker 1: on your plans, your your team, your resilience, your guts,
37:38
Speaker 1: and you know, sometimes like force majure like right, like
37:43
Speaker 1: so the world sometimes stores this as a pandemic and
37:46
Speaker 1: you know that's just completely outside your control. Or other
37:49
Speaker 1: life events can be outside your control, but rarely, rarely, rarely,
37:54
Speaker 1: especially in a space as big as health, which is
37:57
Speaker 1: a tam total addressable market that is literally infinite. Is
38:00
Speaker 1: it about competition? It's really about how do we make
38:03
Speaker 1: the best and the most amazing product that we.
38:05
Speaker 3: Can control the controllable. Do the best youth ban with
38:08
Speaker 3: what you have.
38:08
Speaker 2: I mean, this is like the advice or the takeaway
38:11
Speaker 2: that so many people you'll hear, like, well, I don't
38:14
Speaker 2: know if I should start X or Y or if
38:16
Speaker 2: I should try to do this because I already see
38:18
Speaker 2: that somebody else is doing Y and Z and you
38:21
Speaker 2: and I just look at them like we always hear,
38:24
Speaker 2: and it's like, but no one is you. And if
38:27
Speaker 2: you take ownership over your skill set about what you
38:31
Speaker 2: have to offer and just start today, like otherwise, to
38:35
Speaker 2: your point, you're the only thing standing in your own
38:38
Speaker 2: way from going after whatever the hell it is that
38:40
Speaker 2: you want.
38:40
Speaker 3: You have to be.
38:41
Speaker 1: Really big for the competition to start to like be
38:44
Speaker 1: the defining factor. Now that said, you have to understand
38:47
Speaker 1: your market and who your audience is and what makes
38:50
Speaker 1: you truly unique. And I think that is where I
38:53
Speaker 1: see people get hung up over time as sort of
38:57
Speaker 1: like diluting their own special sauce and their own uniqueness
39:00
Speaker 1: to sort of try to look and feel like whatever
39:03
Speaker 1: else is out in market. And I don't think, you know,
39:06
Speaker 1: my my personal point of view is that that rarely wins.
39:08
Speaker 1: And it might win very short term, but long term
39:11
Speaker 1: it's it's really hard, like be really clear on what
39:14
Speaker 1: makes your thing super needed, super unique and double down
39:19
Speaker 1: on that versus trying to like smooth it out and
39:22
Speaker 1: make it fit you know, everything else.
39:25
Speaker 2: I've got to ask you, what do you look to
39:27
Speaker 2: or who do you garner a lot of your inspiration from?
39:32
Speaker 1: You know, I get inspiration all over the place, and
39:37
Speaker 1: oftentimes for me, it's usually outside of healthcare that I
39:43
Speaker 1: look more so than into healthcare to think about how
39:46
Speaker 1: do we make something really incredible. I love Netflix because
39:53
Speaker 1: they've constantly innovated an added value.
39:56
Speaker 3: Right.
39:56
Speaker 1: If they were like, they've focused on not the hol
40:00
Speaker 1: but what is the value we create? So if they
40:02
Speaker 1: had been like, well, no one wants DVDs anymore, I
40:05
Speaker 1: guess we'll just pack it up here, right, like can
40:07
Speaker 1: you imagine?
40:08
Speaker 3: Right?
40:08
Speaker 1: But they were like, DVDs are not the point. DVDs
40:10
Speaker 1: are the how what is really accessible on demand content?
40:15
Speaker 1: And now technology is allowing us to do that a
40:17
Speaker 1: different way. I love Peloton because I think they've created
40:20
Speaker 1: such an amazing community around fitness, which others have not
40:25
Speaker 1: managed to do in the same way. I love Oprah.
40:28
Speaker 1: She will forever be my inspiration because she speaks to
40:34
Speaker 1: the heart and the soul in everything she does, no
40:36
Speaker 1: matter whether she's talking about like the latest gear for
40:41
Speaker 1: workouts or a car or you know, somebody's history of
40:45
Speaker 1: trauma and what we can take from that, and so
40:49
Speaker 1: keeping that authenticity and heart and soul and what you
40:52
Speaker 1: do just I always try to remember that the best
40:56
Speaker 1: brands have that right and then you know, of course,
40:58
Speaker 1: on the medical side, we've brought in some of the
41:01
Speaker 1: top primary care doctors in the country, We've brought in
41:04
Speaker 1: some of the top functional medicine doctors in the country,
41:08
Speaker 1: and they're all on our team, and that way we
41:09
Speaker 1: get the best of both worlds. And I have people
41:11
Speaker 1: around me to learn from all the time, because I
41:14
Speaker 1: think that's the other thing like starting a company. You
41:17
Speaker 1: can think, oh, I have to know everything, and it
41:20
Speaker 1: took me, I think, a long time to learn that
41:22
Speaker 1: it's not about what I know, It's about the team
41:25
Speaker 1: I surround myself with and what they know and how
41:27
Speaker 1: that elevates my vision and my ability to bring what
41:31
Speaker 1: I have, my idea into the world.
41:32
Speaker 3: I love that. I love that.
41:33
Speaker 2: And you mentioned earlier dealing with some of those really
41:37
Speaker 2: tough hurdle moments where you were unsure if you were
41:41
Speaker 2: going in the quote unquote right direction and things felt
41:45
Speaker 2: really really difficult. When you reflect on some of those
41:48
Speaker 2: hard times, do you recall what it was that helped
41:52
Speaker 2: pull you out of those moments of self doubt.
41:57
Speaker 1: I have something that I say to myself on the
41:59
Speaker 1: hardest day, and that's Robin, just be a good doctor.
42:03
Speaker 1: And so what I mean by that is, you know,
42:06
Speaker 1: especially early on when I was seeing patients a lot more.
42:08
Speaker 1: I still see patients on Thursday mornings because I want
42:11
Speaker 1: to keep my skills. But you know, in the early days,
42:15
Speaker 1: even then, and even when I on days I'm not
42:17
Speaker 1: seeing patients, I would say, just be a good doctor.
42:19
Speaker 1: Because I might not have known how to get through
42:22
Speaker 1: a particular challenge around fundraising, or around the business, or
42:26
Speaker 1: around hiring at that time, or whatever the scary, latest
42:30
Speaker 1: scary thing was. But I knew that if I just
42:34
Speaker 1: kept giving the best, most amazing medicine and if we
42:38
Speaker 1: stayed true to that as a company, and I stayed
42:41
Speaker 1: true to that in myself, that would get me through.
42:44
Speaker 1: And then that would just bring me back to my patients.
42:46
Speaker 1: You know, I have had patients who I've had to
42:50
Speaker 1: give a cancer diagnosis too. I've had patients who I've
42:54
Speaker 1: had to support through their you know, third round of
42:59
Speaker 1: gut healing when and they're bloating and diarrhea and custom
43:02
Speaker 1: pation come back that's plaguing their life. I've had patients
43:05
Speaker 1: break through their depression finally, and those experiences in those stories,
43:11
Speaker 1: sometimes it's being able to help somebody find a cure.
43:15
Speaker 1: Sometimes it's helping them feel a little bit better. Sometimes
43:17
Speaker 1: it's just being their anchor while they're undergoing treatment at
43:21
Speaker 1: Memorial Stone Cuttering, right, Like, it could be the whole gamut.
43:25
Speaker 1: It doesn't mean that I'm or Parsley's always the solve,
43:28
Speaker 1: But it's coming back to just be a good doctor
43:30
Speaker 1: and just think about those people. That's why we're here,
43:34
Speaker 1: That's why we're doing what we're doing. Keep going.
43:37
Speaker 3: Yeah, I love that. I love that.
43:39
Speaker 2: I would bear miss if I didn't talk to you
43:41
Speaker 2: a little bit about what's going on in our world.
43:44
Speaker 3: While having you here.
43:46
Speaker 2: I know, over the last few months, and I think
43:48
Speaker 2: even maybe as recent as this past week for recording
43:52
Speaker 2: this the first week in January, there has been research
43:55
Speaker 2: that has come out talking about how physical and activity
43:59
Speaker 2: is associated with a higher risk for severe COVID. I mean,
44:03
Speaker 2: as someone who really practices what she preaches in terms
44:06
Speaker 2: of holistic medicine here, are you at all surprised?
44:10
Speaker 1: Not at all, And I think you know, we've had
44:11
Speaker 1: a lot of this research for a long time, and
44:15
Speaker 1: we are so deeply grateful to vaccination and technology being
44:19
Speaker 1: talk about a technological breakthrough that will change humanity, the
44:22
Speaker 1: ability to create a new vaccine in a year like
44:25
Speaker 1: mind blown, nothing will never be the same, like what
44:29
Speaker 1: an incredible advancement. And yet at the same time, the
44:33
Speaker 1: people who beyond you know, the elderly and unvaccinated, who
44:37
Speaker 1: are getting severe, severe disease. It's people with the constellation
44:42
Speaker 1: of modern conditions that the vast majority of the country
44:45
Speaker 1: is suffering from diabetes, heart disease, high blood pressure, obesity,
44:49
Speaker 1: and lack of physical activity. We know that exercise improves
44:53
Speaker 1: our immune systems. We know that exercise improves our blood flow,
44:56
Speaker 1: are cognitive function, It reduces our blood sugar, it helps
45:00
Speaker 1: us with insulin sensitivity. And we also know that exercise
45:05
Speaker 1: goes head to head with many antidepressants and is as effective.
45:08
Speaker 1: In one study, exercise for people with depression improved people's
45:14
Speaker 1: symptoms in ninety five percent of cases, whereas antidepressants were
45:18
Speaker 1: only in between forty to sixty percent. And we know
45:21
Speaker 1: that the medical literature says that we as doctors should
45:25
Speaker 1: be prescribing exercise for anxiety, depression, chronic fatigue in selmnia,
45:30
Speaker 1: Yet we don't, which is ridiculous because this is improvement
45:34
Speaker 1: for a long time. And so back to COVID. One
45:37
Speaker 1: of the things that I feel has been a little
45:41
Speaker 1: bit missing in the conversation and is a doctor frustrating
45:45
Speaker 1: to me, is how can we arm ourselves against this
45:48
Speaker 1: disease beyond a vaccine? How can we be as bulletproof
45:52
Speaker 1: as possible? Right and moving every day, taking our vitamin
45:57
Speaker 1: D three, getting sugar out of our diet, eating a
46:01
Speaker 1: whole healthy plant based paleo eating plan, which we talk
46:05
Speaker 1: about at Parsley, we talk about in the book, and
46:09
Speaker 1: taking certain supplements to support our immune system, getting quality sleep,
46:13
Speaker 1: meditating which has been shown to support our healthy immunity.
46:17
Speaker 1: The data is real, the data is clear, there is
46:21
Speaker 1: no question. And I hope, I deeply hope that every
46:27
Speaker 1: one of us comes out of this experience, who is
46:30
Speaker 1: lucky enough to survive this experience and say and says
46:34
Speaker 1: to themselves and everyone they love, now is the time
46:37
Speaker 1: to take my health so much more seriously, to be proactive,
46:41
Speaker 1: to be fit, to be strong, to get the toxic
46:44
Speaker 1: foods out of my life as much as possible, because
46:48
Speaker 1: that is the difference in not only our ability to
46:51
Speaker 1: fight COVID and whatever. You know, what if there's a
46:54
Speaker 1: variant that escapes the vaccines, right like, this isn't over.
46:58
Speaker 1: That is our armor. We all need to take it seriously.
47:01
Speaker 1: We all need to double down in our health. And
47:04
Speaker 1: I think everyone's been in a little bit of a
47:06
Speaker 1: state of what I call like suspended animation in these
47:09
Speaker 1: past two years, almost like you know, like oh my god, right,
47:15
Speaker 1: and we've all felt I felt it. We feel a
47:17
Speaker 1: little frozen, right. We can't plan, We don't want to
47:20
Speaker 1: like think about the future. We just want to hunker
47:22
Speaker 1: down and be safe and take care of the immediate
47:26
Speaker 1: and get our vaccination hopefully and take care and just
47:30
Speaker 1: wait right, but we got it. We gotta we gotta
47:33
Speaker 1: break through the ice people. We gotta like crack through unfreeze,
47:38
Speaker 1: get proactive, get moving. And I hope that twenty twenty
47:42
Speaker 1: two is the year that every single person says, what
47:45
Speaker 1: do I do for this year to take care of myself?
47:48
Speaker 2: Yeah?
47:48
Speaker 1: And now is the time I sign up for Parsley.
47:51
Speaker 1: Now is the time that I get my inside Tracked insight, sorry,
47:54
Speaker 1: inside tracker, inside tracker, inside we invite, or my everly
47:58
Speaker 1: well test or you know, I go see my PCP
48:02
Speaker 1: and get some blood tests and figure out am I
48:04
Speaker 1: metabolically healthy? Do I have high blood sugar? What's my
48:08
Speaker 1: hemoglobin A one C? That's my fasting insulin? Because that
48:13
Speaker 1: is the start of taking control. Yeah, for sure, And
48:16
Speaker 1: I mean you said it. COVID or not.
48:18
Speaker 2: Any day is your opportunity to kind of start fresh
48:21
Speaker 2: when it comes to taking that ownership and agency over
48:23
Speaker 2: your own health and wellbeing. You mentioned the goal of
48:27
Speaker 2: maybe eating more plant based, eliminating some sugars from your diet.
48:30
Speaker 2: If someone is kind of willing to take that step
48:34
Speaker 2: to get into the driver's seat, what would you say
48:37
Speaker 2: would be one or two things small actionable changes. They
48:41
Speaker 2: don't need to completely overhaul their life. That would make
48:44
Speaker 2: a major difference starting right now.
48:47
Speaker 1: Yeah, So number one is looking at the food that
48:50
Speaker 1: you're eating. You know, I think that we should treat
48:52
Speaker 1: sugar the way we treat alcohol, in that it's a
48:57
Speaker 1: toxic substance, substance, it's highly addictive, and it can't be
49:03
Speaker 1: something that we can consume every day, no matter who
49:05
Speaker 1: we are, and for some of us, it has to
49:08
Speaker 1: be a zero zero game, right, And so there's a
49:13
Speaker 1: lot of sugar hiding in refined carbs. So your cookies, breads, pastas, crackers, cakes,
49:19
Speaker 1: your even your salty things, right, and so can you
49:23
Speaker 1: take the average person eats about seventeen tea spoons of
49:26
Speaker 1: sugar a day. It should be no more than six.
49:29
Speaker 1: We are eating excessive, excessive, excessive amounts of sugar and
49:33
Speaker 1: the number one place that the average person is getting
49:36
Speaker 1: it is in drinks and that can range from your
49:38
Speaker 1: grain juice, your coconut water to your sodas. From there,
49:42
Speaker 1: it's in these salty foods, these savory foods that are
49:47
Speaker 1: like your pastas and your carbs, and so can you
49:50
Speaker 1: make that a minimum in your diet? Can you get
49:54
Speaker 1: rid of the snacks, can you get rid of the sugar?
49:56
Speaker 1: And when you reduce that dramatically, it starts to massively
49:59
Speaker 1: improve of your physical health and your mental health. And
50:01
Speaker 1: we have a whole kind of program in the book
50:04
Speaker 1: and a thirty day plan for doing a really simple
50:08
Speaker 1: elimination diet. And I hate hate even using the word
50:11
Speaker 1: diet because the book, it Stay Change, is not about
50:13
Speaker 1: dieting or fitness at all. It's really about mental health.
50:16
Speaker 1: But it's an eating program or a nutrition program that
50:19
Speaker 1: helps you cut out a couple simple things that can
50:21
Speaker 1: help you start clearing inflammation, clearing the fog. So number one,
50:26
Speaker 1: number one, Number one is sugar.
50:28
Speaker 2: Can I interject and ask you a little bit for
50:30
Speaker 2: your input on natural sugars because someone might be listening
50:33
Speaker 2: to this and they could be like, shoot, am I
50:35
Speaker 2: supposed to stop eating fruit all together?
50:36
Speaker 3: So let's talk about that real quick.
50:38
Speaker 1: Yeah. So, the number one thing I always tell my
50:40
Speaker 1: patients is sugar. Sugar is sugar. I don't care if
50:44
Speaker 1: it comes in a peach or a soda or a
50:48
Speaker 1: coconut water or wherever it is it really or maple
50:52
Speaker 1: syrup or honey agave by the way, it is absolutely
50:55
Speaker 1: terrible for you. There is some research showing that fructose
51:00
Speaker 1: and of itself, which is the sugars in fruits, and
51:02
Speaker 1: obviously in high fruit toose corn syrup, which is the
51:04
Speaker 1: most toxic place we get fruit toast much more than
51:07
Speaker 1: a peach, which I do support eating, actually is really
51:12
Speaker 1: toxic to the gut and can be a big cancer
51:15
Speaker 1: trigger for colon cancer. So what I tell all people
51:18
Speaker 1: to do is let whole fruits, berries, peaches, apples, be
51:25
Speaker 1: pears be your only source of sugar, and then don't
51:29
Speaker 1: go crazy with it. Right, have two servings a day,
51:31
Speaker 1: but don't have six. But if that's your only serve,
51:35
Speaker 1: But at the end of the day, I think whether
51:37
Speaker 1: it's added sugars or it's just the natural sugars. I'll
51:41
Speaker 1: use a green juice as an example. I constantly try
51:45
Speaker 1: to and you mentioned you were having it was green
51:48
Speaker 1: juice time this morning. Hopefully you're making yourself at home,
51:51
Speaker 1: But even if you are, like you go to those
51:53
Speaker 1: shelves and you see the average green juice twenty eight
51:56
Speaker 1: grams of sugar. It's a bomb. It's like worse than
51:58
Speaker 1: a Coca cola, And so I mean it's not worse
52:01
Speaker 1: because that coca cola has a whole bunch of other
52:03
Speaker 1: crap and coca cola, but you know, it's just immediately
52:08
Speaker 1: sort of incendiary and inflammatory for your body. So let
52:12
Speaker 1: your sugar consumption be in that whole fruit where you
52:15
Speaker 1: have to chew and there's lots of water, and there's fiber,
52:18
Speaker 1: and there's antioxidants and there's lots of other good things
52:21
Speaker 1: in it.
52:21
Speaker 3: Okay, So number two, what's number two?
52:23
Speaker 1: Yeah, Number two is get moving every day. The body
52:26
Speaker 1: is designed to process emotions through movement. The body is
52:32
Speaker 1: designed to process your emotions through movement. So if you
52:35
Speaker 1: sit eleven hours a day, which the average person does,
52:38
Speaker 1: your emotional energy and emotions. Let me explain biologically quickly
52:44
Speaker 1: the emotion that you experience. Sometimes it's subconscious. I have
52:49
Speaker 1: a thought, Gosh, I really hope Emily is liking this podcast.
52:53
Speaker 1: I really hope she's enjoying this conversation. I really, I
52:56
Speaker 1: don't know. I'm a little nervous. That moment of of
53:00
Speaker 1: fear might even be subconscious. I might not like read
53:03
Speaker 1: that thought like a billboard across my brain. But wit second,
53:06
Speaker 1: I have that thought, and then I have an emotional
53:08
Speaker 1: reaction to that thought. It's a little bit of fear.
53:11
Speaker 1: It's a little bit of anxiety that kicks off an emotion,
53:14
Speaker 1: a wave of a biochemical wave in the body, and
53:17
Speaker 1: those chemicals wash through the body and can take up
53:21
Speaker 1: to forty eight hours to clear. If that's happening all
53:24
Speaker 1: the time, all day, I'm feeling anxiety, I'm in a
53:27
Speaker 1: fight with my partner, I'm really scared, I'm not doing
53:30
Speaker 1: well at my job. I'm stressed out because I'm running
53:33
Speaker 1: the startup. My kids are running around screaming, and I
53:36
Speaker 1: can't take it anymore. Whatever it is, if that's all day,
53:40
Speaker 1: every day, or really frequent for you, those emotional waves
53:44
Speaker 1: are biochemical waves of hormones and neurotransmitters through the body
53:48
Speaker 1: that then over time can start to do damage in
53:51
Speaker 1: the body. So when we say emotions live in the
53:53
Speaker 1: body and get stored, that is true because this is
53:57
Speaker 1: a biochemical reaction that happens. Emotions are not our head,
54:01
Speaker 1: they're in our bodies. And so we talk about this
54:03
Speaker 1: and stay change because I want people to understand not
54:06
Speaker 1: only that concept, but also the concept that therefore, by moving,
54:10
Speaker 1: we were designed to process our emotions through movement. When
54:13
Speaker 1: you move, you sweat, you bring blood flow, You clear
54:17
Speaker 1: those neurotransmitters and hormonal wave that's been going through the
54:21
Speaker 1: sugar surge that happens when your cortisol goes up, blood
54:25
Speaker 1: sugar surge, and you clear it, you and you release
54:29
Speaker 1: those emotions instead of having them stored in the body
54:31
Speaker 1: over time. And so it could be a walk, it
54:33
Speaker 1: could be a dance party. I'm a big fan of
54:36
Speaker 1: hula hooping. You could get your rebound or trampoline and
54:38
Speaker 1: jump on it five minutes a day, great work out,
54:40
Speaker 1: great for your bones. Women. It does not have to
54:43
Speaker 1: be going to the gym and killing yourself. It could
54:47
Speaker 1: be quick I hate the gym, by the way, She's
54:50
Speaker 1: not my place in the world. So it could be
54:53
Speaker 1: you know, working out with your weights at home. It
54:55
Speaker 1: could be cher yoga, it could be tai chi. But
54:59
Speaker 1: move your body, move that emotional energy through every day
55:02
Speaker 1: and you will sleep better, your digestion will be better,
55:05
Speaker 1: and your mental health will be better.
55:06
Speaker 2: Plus greater emotional stability, which is something that everybody, everybody needs.
55:12
Speaker 3: Okay, okay, we're starting to wind down here.
55:14
Speaker 2: What I want to ask you someone goes to your
55:17
Speaker 2: Instagram now they see not only a soon to be author,
55:21
Speaker 2: but a doctor, a mother, the founder and CEO of Parsley.
55:25
Speaker 2: Almost thirty three thousand people follow you. When you look
55:28
Speaker 2: in the mirror, what is it that you see looking
55:30
Speaker 2: back at you?
55:32
Speaker 3: Oh?
55:33
Speaker 1: I love this question. Oh my goodness, I see a woman.
55:38
Speaker 1: It's weird to say that. In that I think that
55:41
Speaker 1: I don't know what it was for you, but we
55:44
Speaker 1: I think I did. I held on to my girlhood,
55:47
Speaker 1: I guess for a long time. So when is it
55:49
Speaker 1: that you stop saying I see a girl and I
55:51
Speaker 1: see a woman. I don't know when that happened for me,
55:52
Speaker 1: but it's happened. It's official. I'm forty years old. I
55:55
Speaker 1: just turned forty, so I see a woman who's constantly
56:00
Speaker 1: growing and striving and changing. I think when I think
56:03
Speaker 1: back to being a teenager, I was like forty, that
56:06
Speaker 1: is a million years old. How could I ever be forty?
56:09
Speaker 1: And now I'm forty, and I'm like, first of all,
56:12
Speaker 1: don't feel a day over thirty five. Just going to
56:14
Speaker 1: be honest with that for you and thank you. And
56:17
Speaker 1: I also feel I feel vital. I feel in the
56:20
Speaker 1: prime of my life. I feel energized, and I feel
56:24
Speaker 1: like I have so much left to do and learn.
56:26
Speaker 1: So here, here it goes, Here we go.
56:29
Speaker 2: You've given us so much great advice when it comes
56:32
Speaker 2: to kind of standing in your power, especially when it
56:34
Speaker 2: came to starting and at founding Parsley. When you think
56:38
Speaker 2: about perhaps some of the best advice that you have
56:40
Speaker 2: been offered over your journey in the last five years,
56:43
Speaker 2: does anything specific come to mind?
56:46
Speaker 1: One of the ones I always come back to is
56:48
Speaker 1: don't let perfect be the enemy of really good.
56:51
Speaker 3: As women, we.
56:53
Speaker 1: Hold ourselves to a standard of perfection. That not to generalize,
56:57
Speaker 1: but I see and observationally. Oftentimes men give them the credit,
57:01
Speaker 1: selve themselves the credit to step forward without the mantle
57:05
Speaker 1: of perfection, and we will hold ourselves to wait for
57:09
Speaker 1: perfection to come before we step forward. And that is
57:12
Speaker 1: ridiculous and impossible, and we'll keep you frozen. So don't
57:16
Speaker 1: let perfect be the enemy of really.
57:17
Speaker 3: Good, beautiful? Last question here, doctor Barzen.
57:21
Speaker 2: Right now, you have an opportunity looking back to give
57:26
Speaker 2: the robin back. In twenty sixteen, maybe even twenty seventeen,
57:29
Speaker 2: things feel really effing hard, and you're like, what the
57:32
Speaker 2: hell am I doing here? One piece of advice looking
57:35
Speaker 2: back on that time right now, what do you tell yourself?
57:40
Speaker 1: It's all going to turn out so much better than
57:42
Speaker 1: you ever could have imagined.
57:45
Speaker 3: I love it. I love it.
57:46
Speaker 2: Thank you so much for your time today. Tell the
57:48
Speaker 2: hurdlers how do they keep up with you? Give us
57:50
Speaker 2: the info about the book. We want to know it all.
57:53
Speaker 1: Yep, Parsleyhealth dot com slash state change for the book.
57:57
Speaker 1: You can get the book there. We also have some
57:59
Speaker 1: special offers there. You can follow us on the gram
58:02
Speaker 1: and all the places at Parsley Health and I'm Robin Burson, MD.
58:06
Speaker 1: The book comes out January eighteenth. Please you can pre
58:09
Speaker 1: order the book from my Instagram. You can buy it
58:11
Speaker 1: from Parsleyhealth dot com slash state change. And one last note,
58:15
Speaker 1: if you want to get your health score and understand
58:18
Speaker 1: where you stand, we have a new tool called Parsleyhealth
58:21
Speaker 1: dot com slash Insights. It's our insights tool and you
58:24
Speaker 1: can get your health score, understand what's going on your body,
58:27
Speaker 1: get some recommendations. Soon you'll be able to get some
58:30
Speaker 1: at home blood testing with that tool. So just get
58:33
Speaker 1: started somewhere. Don't let perfect be the enemy of good,
58:37
Speaker 1: and please check out the book and be well, be healthy,
58:40
Speaker 1: and everyone out there please let twenty twenty two be
58:43
Speaker 1: your year to be proactive about your health.
58:46
Speaker 3: I know what I'm doing.
58:47
Speaker 2: Once we get off of this recording, I'm over at
58:50
Speaker 2: Emily Abodi at Hurdle Podcast.
58:52
Speaker 3: Another hurdle conquered. Catch you guys next time.