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Mantras Don’t Carry Us Through. We Do.

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What if your favorite creative mantra is quietly making your work worse?

In this episode, we explore how well-worn phrases like “story is king” and “trust the process” can feel grounding—while subtly eroding responsibility, discernment, and engagement. Drawing inspiration from Creativity, Inc. by Ed Catmull, we look at how language meant to guide us can become a stand-in for the deeper work it’s meant to represent.

We reflect on how “trust the process” can quietly drift into “the process will fix it,” and why that shift can make even talented…

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