Ep. 117 - Should You Ever Discount Your Prices?

That Wedding Videographer Podcast · Aug 7, 2026 · 33m

It comes up in every Facebook group, every videographer community, and probably every slow week you've ever had. Should you discount your prices? Is it a sign of weakness? Is it bad for the industry? Or is it just smart business?

Danny and Jason get into it properly this week, and the answer is more nuanced than the usual "never lower your worth" advice you see online.

Jason talks through how his thinking has shifted over the years, from a firm no when he first got established, to a more considered approach based on real factors: how close the venue is to home, whether it's a weekday, whether…