How Big Food Tricks Moms: Former General Mills Insider Speaks Out | Lovebird Cereal's Parker Brook

Culture Apothecary with Alex Clark · Aug 25, 2026 · 1h 19m

He helped sell America's biggest cereal brands, then had a daughter and couldn't bring himself to feed her any of it.

Today's guest is Parker Brook, founder of Lovebird Foods and a former insider at General Mills. He argues the food he was putting on family tables was engineered for profit, not health — and that most "healthy" labels are marketing, not nutrition. We talk about what really happens inside Big Food, the biggest scams hiding on labels, why the good brands keep selling out, and how parents can outsmart the grocery store.

Thank you to our sponsors!

SAVA: Use code "ALEXCLARK" for…