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The Healthtech Marketing Show: How to Create Memorable Trade Show Experiences in Healthcare
How to Create Memorable Trade Show Experiences in Healthcare On this episode host Adam Turinas is joined by two of his colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and design to the table, having managed everything from massive trade show booths for global corporations to high impact activations for startups. They discuss why the traditional obsession with lead volume often misses the mark, and how to reframe events as tools for building and growing human relationships in…
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