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Pinterest's AI Push for Smarter Ads | Toronto News
Pinterest’s throwing down the gauntlet with new AI tools designed to revolutionize advertising — no more just keyword searches. Their beta “Business Assistant” in Ads Manager helps brands spot trends and craft hyper-relevant ads, while the global MCP protocol acts as an AI bridge connecting Pinterest’s data to advertisers’ existing tools. The company’s betting big on context over search, leveraging its planning-driven audience for smarter, personalized ads. On the creative front, Performance+ AI picks top-performing ad variations, boosting clicks by 7.5% in tests. And in the US, “Ask…
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