Tim Parr: Tapping the Q3 Consumer Opportunity
In this episode of "4 Quarter Lives," Avivah Wittenberg-Cox talks with Tim Parr, CEO of Caddis, to explore his multifaceted journey from a serial entrepreneur in the action sports industry to revolutionizing how we perceive ageing through his innovative eyewear company focused on the Q3 demographic. Tim shares his insights on midlife reinvention, the importance of authenticity in marketing, and why embracing ageing can be your next great adventure. He talks about his own transitions, the significance of tone and understanding your audience in brand communication, and the potential of the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.