Organic Content vs Paid Ads: Where Should You Spend Your Money?

Make It Happen with Iyia Liu · Sep 3, 2025 · 21m

Should you focus on growing organically or start putting money into paid ads?

In this episode, I’m breaking down the pros and cons of organic content and paid advertising - and how to decide where your time and marketing budget are best spent.

I get into when paid ads make sense, why organic content is still so important and some of the biggest mistakes businesses make when they start spending money on advertising too early.

Because there isn’t one strategy that works for every business. The key is understanding what stage you’re at, what you’re trying to achieve and…