Latest / Marketing Execution with Mark Donnigan
Brand Strategy for B2B Leaders: Make the Customer the Hero
75% of brands could disappear overnight, and most consumers wouldn't care or would easily find an alternative. According to Havas's 2021 Meaningful Brands study, only 34% of consumers believe companies are transparent about their commitments and promises. For B2B technology founders, these findings raise important questions about brand positioning, customer trust, and differentiation.
On the Marketing Execution Podcast, Mark Donnigan and Tim explore ideas from Emmanuel Probst's book Assemblage: The Art and Science of Brand Transformation. They discuss how brands combine culture, psychology…
The skinny
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