Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
How Restaurant Menu Typography Affects Per-Head Revenue
Lucas and Luna dive into the surprising impact of font choice on restaurant revenue. They unpack a 2023 study from Cornell's Center for Hospitality Research showing that switching from a sans-serif to a serif font on menu descriptions increased average per-head spend by 2.7 percent at a 40-seat bistro in Portland, Oregon. The episode explores why script fonts can backfire on beverage lists, how font weight signals price points, and the specific case of a New York steakhouse that redesigned its menu around typography and saw a 4.1 percent lift in steak sales. Lucas explains the two-by-two…
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