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LeBron Finally Listens to Philly | Philadelphia 76ers News
LeBron James is officially headed to the Philadelphia 76ers — a move that fulfills a viral 2018 billboard campaign by businessman Asher Raphael, who dared to dream the city could win him over. What started as a quirky, movie-inspired stunt with billboards reading “Philly Wants LeBron” and “Complete The Process” turned into a legendary marketing moment. Eight years later, LeBron called it his “last decision,” proving Raphael’s gamble paid off in the most dramatic way. The campaign, meant to show Philly’s love and counter the notion that the city was hostile to stars, not only boosted Raphael’s…
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