Latest / 70 80 / SETTANTAxOTTANTA: 1975. È l’anno de Lo squalo. La campagna pubblicitaria origina un merchandising grottesco e giocattoli a rischio censura

Transcript

SETTANTAxOTTANTA: 1975. È l’anno de Lo squalo. La campagna pubblicitaria origina un merchandising grottesco e giocattoli a rischio censura · 70 80

• 0:00
  Tyler Reddick here from 2311 Racing. Victory
• 0:02
  Lane? Yeah, it's even better with Chumba by my
• 0:06
  side. Race to ChumbaCasino .com. Let's Chumba.
• 0:14
  At the UPS store, we understand the importance
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  of a first impression. That's why we're here
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  to help you put your best foot forward and be
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  unstoppable with our printing services. With
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  high quality paper stock options. Banners, business
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  cards, menus, and more. We make sure your small
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  business stands out and your message reaches
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  the masses. After all, we're the one -stop, print
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  that pops store. Most locations are independently
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  owned. Product, services, prices, and hours of
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  operation may vary. See Center for details. The
• 0:40
  UPS store. Be unstoppable. Come into your local
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  store today and get your print on. Welcome to
• 0:56
  70 per 80, the 7080 .it section that deepens
• 1:00
  the topics discussed on the portal. I'm with
• 1:03
  journalist Enzo Mauri, who introduces the current
• 1:06
  topic. Good morning, today I'm talking about
• 1:08
  a blockbuster from the 70s. Every year, with
• 1:11
  the arrival of summer, TV and film reviews, the
• 1:15
  classics of the period were dusted. Among these,
• 1:17
  there is the indispensable The Swallow, 1975
• 1:20
  film directed by Steven Spielberg. The plot is
• 1:23
  known for the quietness of... the tourist village
• 1:25
  located on the island of Emiti, is disturbed
• 1:28
  by a gigantic white shark that begins to attack
• 1:31
  the swimmers. After a little resistance from
• 1:33
  the authorities and closing the beaches in the
• 1:35
  period of maximum tourist influence, it is decided
• 1:38
  to eliminate the shark. To deal with the problem
• 1:56
  is the head of the police Martin Brody, the actor
• 1:59
  Roy Scheider, co -adjuved by the marine biologist
• 2:01
  Matt Hooper, the actor Richard Dreyfuss, and
• 2:04
  the hunter Squally Quint, the actor Robert Shoe.
• 2:22
  Lo Squalo is considered a sparty aqua in the
• 2:24
  history of cinema, first real example of summer
• 2:26
  blockbuster distributed in the US in more than
• 2:30
  450 rooms and accompanied by an imposing advertising
• 2:33
  campaign that involves radio and television.
• 2:36
  Universal Pictures invested 1 .8 million dollars
• 2:41
  for the advertising of Lo Squalo, of which 700
• 2:42
  ,000 only for television spots. Do you intend
• 2:45
  to close the beaches? Yes, exactly. This is a
• 2:51
  squalor that eats you alive. Have you ever seen
• 2:57
  such a thing? No. Also the Rai, as had never
• 3:11
  happened before for a film, was launched in the
• 3:13
  Italian promotion of the Squalo with advertising
• 3:16
  spots on TV networks and radio communications.
• 3:19
  The success of the Squalo generated a remarkable
• 3:21
  merchandising, the result was a series of products
• 3:24
  halfway between the ridiculous and the overwhelming.
• 3:28
  We went to find out some of them. One of the
• 3:31
  most effective sequences in the Squalo is undoubtedly
• 3:32
  the one in which Quinte is killed by the animal,
• 3:35
  which the scene could however become a toy for
• 3:38
  children with of ski in slow motion left a bit
• 3:41
  perplexed. Scales are said to be seafood, since
• 4:02
  they eat practically everything. Matt Hooper
• 4:05
  also says so in the film. Such fame gives the
• 4:06
  idea for a single game. In The Game of Jaws,
• 4:09
  rubber bands are commanded by rubber bands. The
• 4:12
  fun is in putting the animal in its mouth as
• 4:15
  rough as possible to avoid being eaten. The game
• 4:18
  also appears in an episode of The Man for Six
• 4:20
  Million Dollars. The scene was the one in which
• 4:23
  the bionic man, Steve Austin, the actor Lee Majors,
• 4:26
  entered a toy shop. Thanks Denzo Mauri for the
• 4:50
  modern theme. See you in the next episode of
• 4:52
  70 per 80. K -Vox What's up, foos? Main event
• 5:02
  Jay Uso here from the WWE. When it's just me
• 5:05
  between matches, it's day one -ish. And that
• 5:07
  means it's Chumba time. With hundreds of casino
• 5:10
  -style games and new titles arriving weekly,
• 5:13
  there's always something fresh to try at Chumba
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  Casino. The daily boosts make it even more fun.
• 5:17
  And have me about to get them all during my downtime.
• 5:20
  Ready for a fun way to chill out and enjoy a
• 5:22
  few minutes for yourself? Let's Chumba. At the
• 5:31
  UPS Store, we understand the importance of a
• 5:34
  first impression. That's why we're here to help
• 5:35
  you put your best foot forward and be unstoppable
• 5:37
  with our printing services. With high -quality
• 5:40
  paper stock options, banners, business cards,
• 5:43
  menus, and more, we make sure your small business
• 5:45
  stands out and your message reaches the masses.
• 5:48
  After all, we're the one -stop, print -stop -pop
• 5:50
  store. Most locations are independently owned.
• 5:52
  Product services, prices, and hours of operation
• 5:54
  may vary. See Center for details. The UPS Store.
• 5:57
  Be unstoppable. Come into your local store today
• 6:00
  and get your print on.