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Episode 98: "It's Too Expensive" Objection Answered
M.C. Laubscher addresses the most common objection: "It's too expensive." This reveals fundamental misunderstanding. When someone says "too expensive," they're thinking policy premium is expense—money going out, gone forever. Truth: funding policy is not expense, it's capital allocation. Premium converts into cash value you own, control, can access and deploy. It's moving money from one pocket to another—checking to warehouse. You still have it, just repositioned into more powerful vehicle. Like moving money from savings to brokerage for stocks—not "too expensive" because you're investing…
The skinny
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