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The Restaurant Everyone Chooses

Imagine walking along a beautiful promenade in Italy, passing five or six Italian restaurants standing right next to each other.

One is packed with guests, while the others are almost completely empty.

Why?

Is the busy restaurant genuinely better? Does it have better food, prices or service? Or are people choosing it simply because everybody else has already chosen it?

In Episode 302 of Five Star Minute, a simple observation during a trip to Italy becomes a reflection on social proof and the powerful influence of popularity.

We often assume that if everyone else is choosing something, they…

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