Latest / B2B Marketing: The Provocative Truth
The Truth Behind Being a Generalist Versus a Specialist in B2B Marketing with Annabelle Atchison, Head of Communications at IONOS
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Annabelle Atchison to discuss the pros and cons of being a generalist in marketing.
Nowadays, what is the right way to approach marketing? Is it optimal to become a generalist in order to be most adaptable and potentially progress faster in your career? Or is it better to become a specialist in a particular field of interest in order to become an expert in your field? There’s clear pros and cons to both, making this question difficult to answer. It’s incredibly important to uncover the truth here in order to…
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