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🔎 From SEO to GEO: How AI Search Is Changing Brand Visibility w/ Michael Buckbee (NOATOA) 🤖📈
Episode Overview:
Host Emanuel Rose sits down with Michael Buckbee, cofounder of NOATOA, to unpack how Generative Engine Optimization (GEO/AEO) is reshaping discovery across ChatGPT, Google’s AI Overviews, Perplexity, and more. We cover why lower-funnel content matters most, pitfalls like LMS/LLM-txt hype, how to distribute whole content across platforms, and practical steps to stay findable as search fractures into AI agents and answer engines.
What You’ll Learn:
Why GEO/AEO ≠ “new SEO”—and how AI search shifts where you must compete
The lower-funnel content strategy that wins…
The skinny
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