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PR Strategies for Women-Led Brands - Laura Henson - Marketing Agency Power Hour - Episode # 035
Get an inside look at what it really takes to build an authentic, purpose-driven PR and branding agency in this episode of Marketing Agency Power Hour with Laura Henson, Founder and CEO of HVM Communications. From her beginnings in luxury fashion to leading a values-based communications firm, Laura shares how narrowing her focus to women-led and mission-driven organizations became a catalyst for growth, not a limitation.
Laura breaks down what modern PR actually requires today: intentional audience targeting, human-first storytelling in an AI-driven world, and the courage to align business…
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