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Latest / 30 Minutes to President's Club | No-Nonsense Sales

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

Too many sellers give discounts before securing commitments, leaving deals vulnerable and dragging negotiations on for weeks. In this episode of 30 Minutes to President’s Club, we show you how to execute negotiations in three simple steps: confirm you’re the vendor of choice, lock down your customer’s timeline, and only then and only then, execute the give-get.

🎙️ ACTIONABLE TAKEAWAYS

Confirm Vendor of Choice: Before negotiating, make sure your prospect would choose you over competitors if pricing were equal.

Lock Down the Timeline: Secure a firm commitment on when the deal will close before…

The skinny

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