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From Zero to a Plan: Choosing One Business Model to Test
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Five business ideas on five cards, each with something to recommend it. So why does having more options make starting harder?
Because at the start, nobody has the information a perfect choice would require. In this episode of $0 to $1M in 90 Days, Sloane Mercer reframes the decision entirely: not finding the best business model in the abstract, but selecting one falsifiable experiment your actual life can run, judged against your real time, affordable cash loss, skills, and access to buyers.
Following a hypothetical…
The skinny
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