Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
Public Relation Strategy in the Age of AI and Pay-to-Play Media
Most companies think PR is about sending a press release and landing a feature.
It’s not.
Public relations isn’t hype. It isn’t pay-to-play placements. And it’s definitely not about controlling the media. It’s about credibility — and credibility has to be earned.
So what does that actually look like today? In a world flooded with AI-generated pitches and sponsored features, how do you build a real public relations strategy that works?
In this episode of Humans of Growth, I sit down with David Eugene Perry — founder of David Perry & Associates — to unpack what real public relations strategy…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.