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How Buffer Built Transparency Into Its Business Model
In episode 173 of Startup Stories, Lucas and Luna dig into Buffer's radical transparency — from publishing every salary to sharing revenue numbers in real time. They explore how that openness became a growth engine, a hiring magnet, and a customer trust builder, while also examining the real costs and limits of radical transparency as a startup strategy. With specific numbers and candid trade-offs, this episode offers a fresh lens on company culture and brand building in the social media management space. Tune in for a nuanced look at a transparency experiment that went from quirky…
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