Viral videos, beauty, and bank loans: How Rachael Wilde built an empire
Welcome to our fortnightly Friday episodes with Rhi and Mads. Rhi (hi!) is Shameless Media’s Head of Business Development, and Mads (hi) is the Founder of Dom St Consulting, a marketing consultancy specialising in brand building, storytelling, and community engagement.
Today’s episode is a special one – we’re interviewing Rachael Wilde, the Founder of Bouf Haircare and The Breakout Hack. We cover a lot in this conversation, from launching a business at age 23, how a viral video changed everything for The Breakout Hack, and learning to relentlessly back yourself.
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The skinny
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