Latest / Bulletproof Screenwriting™ Podcast / BPS 428: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz

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BPS 428: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz · Bulletproof Screenwriting™ Podcast

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Speaker 3: Welcome to the Bulletproof Screenwriting Podcast, Episode number four twenty eight.
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Speaker 3: Welcome, Welcome to another episode of the Bulletproof Screenwriting Podcast.
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Speaker 3: Enjoy today's episode with guest host Dave Bullis So.
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Speaker 6: On this episode of the podcast again, we're going to
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Speaker 6: be talking about marketing, short films are being used as
1:45
Speaker 6: actual commercials, and so much more.
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Speaker 4: As we talk all about.
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Speaker 6: This wonderful, wonderful world of filmmaking and video, we alsys
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Speaker 6: talk about a lot of really cool projects as well.
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Speaker 4: With guests Danielle riaz So.
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Speaker 5: I started my career in consumer media startups, so I've
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Speaker 5: always been about creating tools for creatives and for for
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Speaker 5: all sorts of creatives from you know, better ways to
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Speaker 5: show these photography online and video online and musicians and
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Speaker 5: stuff like that. And it came two weeks because we
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Speaker 5: saw that there's a huge user base of the video
2:22
Speaker 5: creators that it didn't have the perfect tools for their needs.
2:27
Speaker 5: And at weeks. We're all about empowering users and you know,
2:30
Speaker 5: different users have different needs. So we came we came
2:34
Speaker 5: to this project in order to help video creators grow
2:37
Speaker 5: their business and knowing that for a video creator, their
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Speaker 5: content is their business. So it's all about you know,
2:43
Speaker 5: better showcase, better distribution, auptions, stuff like that.
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Speaker 6: So, so, Daniel, when you're you know, obviously you see
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Speaker 6: a ton of different things. You know, with your position,
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Speaker 6: you see a ton of different filmmakers, you see a
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Speaker 6: ton of different videos. You know, what are do you
3:00
Speaker 6: can you think of any of the top of your
3:01
Speaker 6: head right now that have just been like absolutely like
3:04
Speaker 6: astounding and you're you know, because you know, everything is
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Speaker 6: digital now and we have so many tools at our disposal,
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Speaker 6: it's almost.
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Speaker 4: Overwhelming at times.
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Speaker 6: But you know, you know, and sometimes you see projects
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Speaker 6: and that just come out of left field and they're
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Speaker 6: just amazing. You know, Have you run into any and
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Speaker 6: you could think of a the top of your head,
3:21
Speaker 6: you know, during your course of weeks.
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Speaker 5: Wigs, website or in general.
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Speaker 7: Art just in general, so general, I think that it's
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Speaker 7: a really exciting time to be a video creator because
3:32
Speaker 7: there are a lot of new ways now to create
3:34
Speaker 7: content which are really interesting.
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Speaker 5: I see, for example, our users, you know, experimenting with
3:40
Speaker 5: three hundred and sixty videos and VR, and it's really
3:44
Speaker 5: a whole new way to look at how you create
3:46
Speaker 5: content and how people engage with it. Also, if you
3:50
Speaker 5: look at the platforms that people are using, you know, Facebook, Etteuchers,
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Speaker 5: so you get a lot of like live engagement. So
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Speaker 5: it's really interesting to see, you know, how creators evolve
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Speaker 5: how they create content in terms of how this landscape
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Speaker 5: is changing over time. So this is the one thing
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Speaker 5: that I find really interesting. And I also think that
4:12
Speaker 5: there are a lot of tools in the last year,
4:15
Speaker 5: in the last couple of years that are about giving
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Speaker 5: video creators, you know, the power to control their careers.
4:23
Speaker 5: So up until now you're kind of like you had
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Speaker 5: a few video services and you kind of had to
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Speaker 5: play by their rules. And now that you have all
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Speaker 5: the power because everyone's chasing after all the great video
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Speaker 5: creators out there, you know, you can actually decide, you
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Speaker 5: can actually control the way that you're displayed and the
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Speaker 5: way that you're monetizing your content, and you have so
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Speaker 5: many platforms to choose from, which is amazing. So I
4:47
Speaker 5: think these are really exciting time.
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Speaker 6: Yeah, and you mentioned something that I usually talk about
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Speaker 6: on the show, and that is you have to sort
4:54
Speaker 6: of create your own sort of what I call a
4:56
Speaker 6: stake in the ground. And basically what that is is,
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Speaker 6: you know, you have have to get a website and
5:02
Speaker 6: that is your stake so in the ground and you
5:04
Speaker 6: know minus Dave Bulls dot com and basically that way,
5:07
Speaker 6: when you're actually out there and you're you're making stuff,
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Speaker 6: you can upload it to a website. And this is
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Speaker 6: I think it's key because now I don't know, it's
5:14
Speaker 6: just maybe if it's just me, but whenever someone says
5:16
Speaker 6: who you know, who's uh, does you know creative work
5:19
Speaker 6: or artistic work, and they say they don't have a website,
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Speaker 6: I kind of go really like, you know what I mean,
5:23
Speaker 6: it's just if it seems like it should be second
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Speaker 6: nature at this point completely.
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Speaker 5: So I think that's provisional artists. You know, your site
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Speaker 5: is really your business card, and when people talk to you,
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Speaker 5: they'll just go to Google, they'll google your name and
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Speaker 5: they'll just they need to find like a professional, beautiful
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Speaker 5: online presence because it actually reflects on how they look
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Speaker 5: at your work. So you really want to have control
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Speaker 5: on how this is displayed, and you know, wis being wikes.
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Speaker 5: We're really about like giving you all the tools so
5:50
Speaker 5: you don't have to think about how to create your
5:52
Speaker 5: website or how you know, how to design it. We're
5:55
Speaker 5: just giving you everything, giving you all the tools that
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Speaker 5: you need so you can just focus on your contents
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Speaker 5: and just put it, you know, in a beautiful template
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Speaker 5: and that could customize the entire thing and make it
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Speaker 5: your own. So when people go to your site, you know,
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Speaker 5: they they see your site and your logo and your brand,
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Speaker 5: and you know, it's all you and it doesn't really
6:12
Speaker 5: matter where the content is coming from.
6:16
Speaker 4: Yeah, that's true.
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Speaker 6: And especially now with video becoming what it is so
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Speaker 6: important in marketing and advertising, you know. I mean, you know,
6:23
Speaker 6: for instance, you go onto a lot of these video
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Speaker 6: sites and you know, like you know, Hulu, Voodoos, you know, YouTube,
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Speaker 6: and you see the what you see those ads before
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Speaker 6: the video, and they're short films. They're no longer just
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Speaker 6: like people you know, pitching you things. They're a literal
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Speaker 6: short film, you know, and and the product is what's
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Speaker 6: being marketed, you know what I mean.
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Speaker 5: Definitely so click because you know, businesses started realizing that
6:49
Speaker 5: video is really the most engaging way to connect people
6:52
Speaker 5: to their band, to the brand, and to showcase their products.
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Speaker 5: So they're actually the ads as you said, they're becoming
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Speaker 5: like little films that are incredible. You know you've seen this.
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Speaker 5: For example, I think the Big Fashion House is now
7:05
Speaker 5: they released to YouTube such incredible clips and short films
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Speaker 5: that are all about, you know, showcasing a certain dress
7:12
Speaker 5: that they're selling or a certain collection. But it's like
7:14
Speaker 5: it's like a film production for sure. So this is
7:17
Speaker 5: totally something that that is interesting.
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Speaker 6: So so Danielle, you've had a few filmmakers come to
7:24
Speaker 6: you and come to Wicks in general, and you've sort
7:28
Speaker 6: of helped them along, you know, I've i know, in
7:31
Speaker 6: talking with Vivian Uh you know she mentioned you have
7:34
Speaker 6: two an evening with Bukolowski and uh Slate Goods and
7:38
Speaker 6: NYC and you know some of these you know, different projects.
7:41
Speaker 6: You know, when they come to you, what are some
7:44
Speaker 6: of the things that that you sort of cover when
7:47
Speaker 6: you're when you're talking to them. Is there any sort
7:48
Speaker 6: of like do you have like a sort of like
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Speaker 6: a template a check sheet that you go through or
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Speaker 6: is it sort of you base it upon every different filmmaker, uh,
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Speaker 6: for when when they're gonna you know, obviously when they're
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Speaker 6: coming to you with with it for video and for websites,
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Speaker 6: et cetera.
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Speaker 5: Yeah, So the thing about Slates and the two examples
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Speaker 5: that you gave Slave Goods and the and the Evening
8:10
Speaker 5: with Bokovski are two incredible, incredible examples of the platform.
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Speaker 5: The thing is, we didn't reach out to them until
8:17
Speaker 5: after they actually created their website because the thing is
8:19
Speaker 5: it's such a do it yourself platform they didn't really
8:22
Speaker 5: need any help from us or any guidance for us,
8:23
Speaker 5: and they created two beautiful showcases. So Slate New York
8:27
Speaker 5: they are doing. They're selling snickers and what they're working
8:31
Speaker 5: with nonprofits. So they use video on their website to
8:34
Speaker 5: connect people to the nonprofits that they work with to
8:37
Speaker 5: tell their stories, which really helps business. And you know,
8:40
Speaker 5: it's not like the typical video creator, but it's someone
8:43
Speaker 5: that realized that video helps you sell and it helped
8:47
Speaker 5: connect people to your brand. And Evening with Bokovsky it
8:51
Speaker 5: just became one of my favorite stories because the thing
8:53
Speaker 5: about that movie, it's a film that was it's a
8:56
Speaker 5: documentary film that's actually premiered in Venice Festival Film Festival
9:00
Speaker 5: last year, and then in slam Dance and several other festivals.
9:04
Speaker 5: And the thing is that the director actually found a
9:08
Speaker 5: bunch of tapes of his mom, who was a journalist,
9:11
Speaker 5: like I don't know how many decades ago, interviewed Charles Pokowski,
9:15
Speaker 5: the writer, and it was so good he decided to
9:18
Speaker 5: make a movie out of it, and he created this
9:20
Speaker 5: amazing documentary and then he creates a website for it.
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Speaker 5: And on the website, you know, you see that you
9:26
Speaker 5: can watch the trailer, you can see all the festivals
9:28
Speaker 5: that it showcased in, and then you can, you know,
9:31
Speaker 5: contact him, and you have the press area and everything.
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Speaker 5: So when you go there, you actually, you know, you
9:35
Speaker 5: hear the entire story behind the film, and it's fascinating.
9:40
Speaker 5: So these are actually two great examples of, you know,
9:43
Speaker 5: different uses for people who are either filmmakers or not
9:46
Speaker 5: filmmakers at all, realizing the power of video.
9:51
Speaker 1: We'll be right back after a word from our sponsor
9:57
Speaker 1: and now back to the show.
10:00
Speaker 6: So then then it's sort of, you know, take that
10:02
Speaker 6: a step further, Danielle. If you were to have somebody
10:05
Speaker 6: sort of come to you then and a filmmaker, and
10:08
Speaker 6: and he or she wanted to put their films, you know,
10:11
Speaker 6: use Wix to build a site, put some videos up.
10:13
Speaker 6: You know, you know what what advice would you give them?
10:16
Speaker 6: You know, obviously because you mentioned you got to talk
10:18
Speaker 6: to the two fil filmmakers after their movies came out.
10:21
Speaker 4: But you know, but if.
10:22
Speaker 6: We if you had the opportunity to talk to people
10:24
Speaker 6: before those movies come out, you know what was what
10:27
Speaker 6: would be some of the advice that you would give them.
10:30
Speaker 5: So I think the first thing I would say is,
10:32
Speaker 5: you know, that's creating, creating movies and videos these days,
10:35
Speaker 5: it's not like a one way thing. So you have
10:37
Speaker 5: to engage with your viewers, and you have to do
10:40
Speaker 5: it even before you start filming. So you build your
10:43
Speaker 5: own website, you create a teaser, you put whatever content
10:46
Speaker 5: you have there. You start talking to your fans and
10:50
Speaker 5: engaging with them. You share behind the scenes and updates
10:52
Speaker 5: and teasers, and you really create a buzz about your
10:56
Speaker 5: film before it's even out there. And then once it's
10:59
Speaker 5: out there, so you revamp your website a little bit
11:02
Speaker 5: and you make sure that the movie is available, you know,
11:04
Speaker 5: either for sale or even just the trailer if you
11:07
Speaker 5: want to do the festival run, but just keep keep users, like,
11:10
Speaker 5: keep your viewers engaged all the time. This is something
11:14
Speaker 5: that's really really critical in MAS. And then you know,
11:16
Speaker 5: if you add to it like a directors statement and
11:19
Speaker 5: interviews with your cast and exclusive content, then people really
11:22
Speaker 5: have like they get a lot of your website, They
11:25
Speaker 5: really connect to your vision. They need to understand why
11:28
Speaker 5: you did what you did and what you're trying to say.
11:30
Speaker 5: And I think this is you know, just watching a
11:33
Speaker 5: video without all that context. You know, it's it's not
11:36
Speaker 5: as powerful as it can be. And the fact that
11:39
Speaker 5: you can engage with your fun defense and stuts way,
11:41
Speaker 5: the fact you can even you know, send them updates
11:44
Speaker 5: and you know even live stream from the set. You know,
11:47
Speaker 5: use whatever you have at the moment. You don't have
11:49
Speaker 5: to have the entire film ready in order to start working.
11:52
Speaker 5: You have to start working on it a lot before
11:54
Speaker 5: it's done.
11:56
Speaker 6: Yeah, And that's something I tell crowdfunders too as well,
11:59
Speaker 6: is you know, you have to sort of build that
12:02
Speaker 6: audience before you launch your crowdfunding campaign because a lot
12:05
Speaker 6: of times, you know, they'll launch and they they'll try
12:08
Speaker 6: to find their crowd that way, but you know what
12:09
Speaker 6: I mean, and then they they sort of are trying
12:11
Speaker 6: to they're sort of putting the car before the horse
12:13
Speaker 6: instead of actually saying, let's build up an audience now,
12:17
Speaker 6: and then when we launch this thing, we'll be able
12:19
Speaker 6: to actually have an audience. Uh, and we'll actually have
12:21
Speaker 6: an audience so we can actually you know, talk to
12:23
Speaker 6: once we launch this crowdfunding campaign.
12:25
Speaker 4: And it's the same way with the movie.
12:26
Speaker 6: You know, you want to build up an audience, and
12:28
Speaker 6: then by the time the movie comes out, you already
12:31
Speaker 6: sort of you already have that audience who said, hey, Wilks,
12:33
Speaker 6: we've seen the you know, we've seen the poster, we've
12:36
Speaker 6: seen the trailer, uh, and now we actually want to
12:38
Speaker 6: see the whole movie.
12:41
Speaker 5: Definitely, I totally agree with you on that. And I
12:43
Speaker 5: have to say that, for example, having a website for
12:45
Speaker 5: crowdfunders is really like it's even essential because it helps
12:49
Speaker 5: you appear a lot more professional. Then you know, you're
12:52
Speaker 5: you're not just another Kickstarter project. Do you have your
12:55
Speaker 5: own your on site with all the information there, with
12:58
Speaker 5: everything that you need. And we have actually had users
13:00
Speaker 5: like that also about creating a buzz before. So one
13:04
Speaker 5: example that I can recall is the user that was
13:08
Speaker 5: he had a horror comedy for Valentine's Day. So what
13:12
Speaker 5: he did was it just he sent out just a
13:14
Speaker 5: lot of teasers in social media and by the way,
13:16
Speaker 5: social media, I'm sure you talk about it in your
13:18
Speaker 5: podcast all the time how critical social media is for filmmakers.
13:22
Speaker 5: But he had a lot of social media buzz before
13:25
Speaker 5: the movie was out. But you know, it's going to
13:27
Speaker 5: be out in Valentine's Day. In Valentine's Day, it's going
13:30
Speaker 5: to be you know, free to watch entire Valentine's Day,
13:33
Speaker 5: and then it's going to be paid per view. So
13:35
Speaker 5: he created a lot of buzz and he released it
13:37
Speaker 5: on Valentine's Day. Then it just started selling the next
13:40
Speaker 5: day and all that buzz really really helped. So you know,
13:43
Speaker 5: you got to he got depressed and he got all there,
13:47
Speaker 5: all the gus in social media and whatever. So it's
13:49
Speaker 5: it's was really a cool story.
13:51
Speaker 6: Yeah, you know, just to uh to sort of like
13:54
Speaker 6: piggyback on that story, Danielle. You know, one time I
13:57
Speaker 6: actually made a short film. It was one of those
14:00
Speaker 6: you know, weekend film competitions where you have to make
14:03
Speaker 6: a film very very quickly. And what I did was
14:06
Speaker 6: I actually used Wix to make a I wanted to
14:09
Speaker 6: make just a simple, one page website. I didn't want
14:13
Speaker 6: anything fancy, and I was like, I need something quick
14:16
Speaker 6: because I don't want to sit here and you know,
14:18
Speaker 6: do all this other stuff. So I actually used Wix
14:20
Speaker 6: and I just made this one sheet of oh sorry,
14:23
Speaker 6: one page and you're just telling people what the movie
14:26
Speaker 6: is and a couple of little things here and there.
14:28
Speaker 6: And the funniest thing was I actually just put like
14:30
Speaker 6: at the bottom like everything, like here's where we're gonna be.
14:33
Speaker 6: And people actually responded to that, just that one page
14:36
Speaker 6: or like cause and know what they said, Danielle, They said, hey,
14:38
Speaker 6: we didn't have anywhere else to go. There was nowhere
14:40
Speaker 6: else to click on. There wasn't like you know, all
14:42
Speaker 6: these different you know tabs the top. They said, you know,
14:45
Speaker 6: it was just very simple and self contained. And they said,
14:48
Speaker 6: you know, we you know, it seemed to get the
14:49
Speaker 6: point across a little better than if I had a
14:52
Speaker 6: different bunch of tabs at the top.
14:54
Speaker 4: And you know, I just remembered that.
14:56
Speaker 6: You know, I've always taken that with me over the
14:58
Speaker 6: years because whenever I'm you know, thinking about making a
15:01
Speaker 6: different website or whatever. I'm always thinking, you know, I
15:03
Speaker 6: shouldn't make it too busy, to give people too many options,
15:07
Speaker 6: you know what I mean, Like I don't want to
15:08
Speaker 6: have a page where it's like watch this and then
15:11
Speaker 6: this and then that, you know what I mean. I
15:12
Speaker 6: want to make it so it's like it's all sort
15:14
Speaker 6: of it's like a path, like a linear path, if
15:17
Speaker 6: you know what I'm trying to say.
15:19
Speaker 5: So I take them through the journey. It makes a
15:21
Speaker 5: lot of sense. You know. You put what you put,
15:24
Speaker 5: for example, your most recent video on the top, you
15:27
Speaker 5: make sure they watch a recent thing, and you then
15:29
Speaker 5: then add some you know, either tabs or below the
15:32
Speaker 5: fold or whatever with additional content for those who are
15:36
Speaker 5: interested in more, and you can connect between them and
15:38
Speaker 5: you can split in you know, categories in tag and
15:41
Speaker 5: keep people moving throughout the journey of your creation. It
15:45
Speaker 5: makes a lot of sense.
15:47
Speaker 6: So, you know, as we're sort of talk you know
15:49
Speaker 6: about content creation. You know, it seems like everyone's getting
15:52
Speaker 6: into that now, you know, I mean all these different
15:54
Speaker 6: platforms or are you know, looking towards creating different content
15:59
Speaker 6: and stuff like that. And you know, I wonder if
16:03
Speaker 6: if it ever, I mean, I know this is this
16:05
Speaker 6: is obviously this is kind of speculation, but I was
16:08
Speaker 6: I would always wonder if different websites would be entertaining
16:14
Speaker 6: that even more like websites we don't even think about,
16:16
Speaker 6: you know what I mean, Like because you know, if
16:17
Speaker 6: you look, Uh, the latest person I heard is getting
16:20
Speaker 6: into into original content is Voodoo, and that's owned by Walmart.
16:24
Speaker 6: So you got Voodoo, you got Amazon, you got Netflix. Uh,
16:27
Speaker 6: YouTube of course does their thing, and and you know,
16:30
Speaker 6: as I look out into the landscape, I wonder, you
16:33
Speaker 6: know what other websites and companies are gonna start creating
16:37
Speaker 6: their own original content with shows and and some of which,
16:41
Speaker 6: like we were discussing earlier, are going to just be
16:43
Speaker 6: commercials for things that are coming out, you know what
16:46
Speaker 6: I mean? Like you know, maybe you know, like different
16:48
Speaker 6: companies can focus on, you know, a new item or
16:50
Speaker 6: coming out. For instance, I knew a guy he actually
16:54
Speaker 6: made a Star Wars short film to promote these light
17:00
Speaker 6: sabers that they had made, and they actually got like
17:03
Speaker 6: got the actual license to make these lightsabers, and they
17:07
Speaker 6: actually the trailer was just these two guys battling it
17:10
Speaker 6: out in a lightsaber fight. And they and that's how
17:13
Speaker 6: that was their whole marketing campaign.
17:16
Speaker 5: Sounds very correct that one. There. Yes, there are a
17:21
Speaker 5: lot of services, and you know, the thing is it's
17:25
Speaker 5: just when you go to each of these services usually
17:28
Speaker 5: need to play right their rules. But then if you
17:30
Speaker 5: put everything on your own domain, so it's basically we
17:33
Speaker 5: have the ability to showcase all the videos in one place.
17:36
Speaker 5: So for example, if what you're talking about right now,
17:40
Speaker 5: like you could create some you know, specific kind of
17:42
Speaker 5: content for Facebook, and then you could do something for
17:45
Speaker 5: YouTube or for Femino, and you know, each platform has
17:49
Speaker 5: their own you know, their own style and their own
17:52
Speaker 5: their own you know your intent of like why you're
17:55
Speaker 5: doing what you're doing. You go to YouTube for the viral,
17:58
Speaker 5: and you go to Vima because there's an amazing creators community,
18:01
Speaker 5: and then you do like live and viral and say,
18:04
Speaker 5: you know, things on Facebook. And then when you have
18:08
Speaker 5: all that content everywhere, it's kind of nice to have
18:10
Speaker 5: your own Demanda and you can showcase they're all in
18:12
Speaker 5: one place. So this is one thing that we put
18:15
Speaker 5: a lot of emphasis on. We know that creators just
18:17
Speaker 5: they have their content running around everywhere and it's really
18:22
Speaker 5: hard to keep track, and you know it looks different everywhere,
18:25
Speaker 5: and you know you keep using each of this platform
18:28
Speaker 5: for their all like the each and their own advantage.
18:30
Speaker 5: But then you want on your own side to have
18:32
Speaker 5: the ability to control everything and to just say, okay,
18:35
Speaker 5: this is all the things I created throughout all the
18:37
Speaker 5: platforms and everything, but this is mine. So this is
18:40
Speaker 5: one thing that we put a lot of emphasis on.
18:42
Speaker 5: And you know, make it easy to grab your videos
18:44
Speaker 5: from everywhere and just say, okay, this is this is
18:46
Speaker 5: all days work. You know, no matter where it's from,
18:49
Speaker 5: this is all days work.
18:51
Speaker 4: Yeah, and that's very true.
18:53
Speaker 6: And you know there's there's speaking of you know, putting
18:55
Speaker 6: on like everything in a portfolio. You know, I wanted
18:58
Speaker 6: to ask, you know, what advice would you give back Seo,
19:00
Speaker 6: because you know, you know, Danielle, everyone talks now about
19:03
Speaker 6: you know, if everyone does have a website or if
19:05
Speaker 6: everyone does have a channel, you know, we you know,
19:07
Speaker 6: how do you actually how do people actually find it
19:09
Speaker 6: other than you know, word of mouth. So you know,
19:12
Speaker 6: because obviously because you've seen all these different things, you know,
19:15
Speaker 6: what advice would you have for somebody to to sort
19:18
Speaker 6: of you know, make sure that their SEO, their search
19:21
Speaker 6: engine optimization is actually locked down and and and so
19:24
Speaker 6: that way people can actually if they are searching for
19:26
Speaker 6: maybe something like you know, if they're searching for basketball
19:29
Speaker 6: or ping pong tables or something like that, that they
19:31
Speaker 6: can actually find your videos.
19:35
Speaker 5: So actually, you know, it's something that we put a
19:38
Speaker 5: lot of emphasis on. So we actually have tools that
19:41
Speaker 5: automate this entire process for you and help you make this,
19:44
Speaker 5: you know, the best you can find. Because as we
19:47
Speaker 5: said in the beginning, when people will want to look
19:49
Speaker 5: things up, they'll just go to Google and then they
19:51
Speaker 5: just really you know, they go there and they say, okay,
19:53
Speaker 5: I'll probably like, you know, whatever comes up on the
19:55
Speaker 5: first page, this is what it will probably they'll click.
20:00
Speaker 1: We'll be right back after a word from our sponsor,
20:06
Speaker 1: and now back to the show.
20:09
Speaker 5: I think the most important thing is just to make
20:12
Speaker 5: sure that you have a lot of information on everything
20:15
Speaker 5: that you add on your site. So you want to,
20:17
Speaker 5: you know, you want to fill in all the details
20:19
Speaker 5: of everything that you do. For example, if you're a
20:21
Speaker 5: filmmaker and you have your your crew and your cast
20:23
Speaker 5: and the description and everything, you want everything written down
20:28
Speaker 5: because basically Google just looks you know, for good solid
20:31
Speaker 5: content and if it's good solid content what you have
20:34
Speaker 5: there and you know the favorite video, so that's even better.
20:37
Speaker 5: So you should be fine. And also you know, there
20:41
Speaker 5: are a lot of tools to optimize your SEO which
20:43
Speaker 5: I think everyone should definitely use because this is something
20:46
Speaker 5: critical these days.
20:48
Speaker 6: Yeah, it's uh, you know, as you're talking about this podcast,
20:52
Speaker 6: you know, it's a war of eyeballs and ears now
20:54
Speaker 6: because you know everyone, you know, the playing field is
20:57
Speaker 6: even out a lot. You know, obviously, you know, hard
21:00
Speaker 6: work and talent still count. But you know, if everyone
21:03
Speaker 6: has a camera, you know you have to be you
21:05
Speaker 6: have to especially be able to stand out from the
21:07
Speaker 6: pack definitely. So you know, as we sort of you know,
21:12
Speaker 6: go on with this conversation, uh, Danielle, I wanted to ask,
21:14
Speaker 6: you know, when you're putting together a website, you know,
21:17
Speaker 6: what what are some of the things that you you
21:19
Speaker 6: usually tell people to to to make sure you focus
21:22
Speaker 6: on I mean, is there any anything you know, uh,
21:24
Speaker 6: you know beyond you know, obviously since we're talking a
21:26
Speaker 6: lot about video, is there anything sort of beyond video
21:29
Speaker 6: that you make that you tell filmmakers you know, you
21:32
Speaker 6: make sure to put this on your site, so it
21:34
Speaker 6: looks you know, it looks and feels and it is
21:37
Speaker 6: a complete site.
21:39
Speaker 5: Yeah. So for filmmakers, what I would say besides you know,
21:43
Speaker 5: having all your content there with all you know, the
21:45
Speaker 5: additional in front of everything is connect all the social
21:48
Speaker 5: channels that you have. You're probably using you know, Facebook, Snapchat, whatever,
21:52
Speaker 5: you want to use them all. You want to show
21:54
Speaker 5: all the buzzs around your films and all the activity
21:56
Speaker 5: around it. You want to share updates and behind the
21:59
Speaker 5: scenes and up I probably do this in like a
22:01
Speaker 5: production blog, which could be great for filmmakers, you know,
22:04
Speaker 5: to get people engaged with the movie. And then always
22:08
Speaker 5: have a press section, you know, make it easy. You
22:10
Speaker 5: want to get coverage for your film, even if it's
22:12
Speaker 5: you know not yet like not yet in production, but
22:15
Speaker 5: you want to get some coverage. You want to you
22:16
Speaker 5: want to get somebody, make it really easier for media
22:19
Speaker 5: to find what you're looking for. So I have like
22:21
Speaker 5: a proper press section with all the media they need
22:24
Speaker 5: with your context in so make it easy for them
22:27
Speaker 5: to to help you, to help you get you know,
22:30
Speaker 5: the coverage you want. Simples for screenings. You know, there
22:34
Speaker 5: are so many apps and stuff you're just if you're
22:36
Speaker 5: already out there, just you know, have all your laurels
22:39
Speaker 5: out and have all your screening dates and everything so
22:41
Speaker 5: people know where to find you. And so I think
22:45
Speaker 5: that's that's the most important thing. There's the most things.
22:50
Speaker 4: Yeah, you know, I wanted to ask to Danielle. You know,
22:53
Speaker 4: I don't know if the answer this question, so I
22:55
Speaker 4: figured I ask you, are forums still a thing? You
22:59
Speaker 4: are forums?
23:00
Speaker 6: You know, back back in the day, you know, where
23:02
Speaker 6: people who actually have you know, uh, you know, where
23:04
Speaker 6: they could post different you know things.
23:06
Speaker 4: I mean, you know, I don't even know if that's
23:08
Speaker 4: a thing anymore, but I mean, is it? I mean,
23:10
Speaker 4: uh do do you do?
23:11
Speaker 6: You know, have you seen filmmakers or even other users
23:14
Speaker 6: actually you know, try to make try to put forums
23:16
Speaker 6: into the website and maybe have any any type of
23:19
Speaker 6: sort of engagement with it.
23:21
Speaker 5: So yes, definitely. The thing about forums is that people
23:25
Speaker 5: a lot of times, you know forms, it's just another
23:28
Speaker 5: way to create a community around something. And if you're
23:30
Speaker 5: interesting enough or you're doing something that's interesting to users enough,
23:34
Speaker 5: they'll come and they'll read, and they'll engage and they'll
23:36
Speaker 5: also want to comment, which is you know, makes perfect sense.
23:39
Speaker 5: So I do think forums are definitely something that you
23:42
Speaker 5: should have if you want ongoing engagement, but it needs
23:47
Speaker 5: to be interesting enough. So I would probably create a
23:49
Speaker 5: forum around something very specific. For example, you're a Star
23:52
Speaker 5: Wars example, so Star Wars fans are like hysterical, okay,
23:56
Speaker 5: And if you have a forum that's all about you know,
23:59
Speaker 5: Star Wars fans and creating media around it and things
24:02
Speaker 5: that would totally engage you know, viewers coming to your side,
24:06
Speaker 5: help them stay longer, and help get them really connected
24:09
Speaker 5: to what you do. So it's just a strong way
24:12
Speaker 5: to create a.
24:13
Speaker 4: Community, okay.
24:15
Speaker 5: You know.
24:16
Speaker 6: And that's a good point because I see, you know,
24:19
Speaker 6: I haven't been on forms in a while, and I've
24:21
Speaker 6: always wondered if that that was still you know, a
24:23
Speaker 6: viable option, uh, because again, you know, like we were
24:25
Speaker 6: just saying, there's so many options out there now, and
24:28
Speaker 6: I you know, it's you know, you have so many
24:30
Speaker 6: different things to choose from me, it's hard to sometimes
24:33
Speaker 6: you know, wonder, you know what I mean, what if
24:36
Speaker 6: that tool that you you've used before is ever is
24:38
Speaker 6: still going to be you know, a good option, if
24:40
Speaker 6: you know what I'm trying to say. So it's you know,
24:42
Speaker 6: but you know, as you sort of bring this back
24:44
Speaker 6: to video, uh, you know, even with video, you know,
24:47
Speaker 6: some of the things, you know, the tools that that
24:50
Speaker 6: I've used in the past, you know, you can use
24:52
Speaker 6: some of them still and other ones. It's it's just
24:54
Speaker 6: like you can't do it anymore. For instance, I used
24:56
Speaker 6: to have I had a mini DV cam that you know,
25:00
Speaker 6: if I use it now, I feel like I'm kind
25:03
Speaker 6: of you know, shooting myself in the foot because I'm
25:04
Speaker 6: giving myself an extra step because you have to take
25:07
Speaker 6: the d V the DV tape out of the camera.
25:09
Speaker 6: You know, you have to you know, digitize the footage
25:11
Speaker 6: so you can can so you can start editing it
25:13
Speaker 6: in something like premiere or ADVID, you know. And it's
25:16
Speaker 6: just you start to say, well, wait a minute, I
25:19
Speaker 6: want to just to shoot digital to begin with and
25:21
Speaker 6: eliminate this whole process, you know, you know, you know
25:24
Speaker 6: what I mean. It's just it's just how things change
25:26
Speaker 6: anymore so rapidly, uh, you know, in the world we
25:29
Speaker 6: live in now. Definitely, I'm sorry, Danielle, I mean a report,
25:36
Speaker 6: I'm sorry, I'm with it awesome, So uh, you know,
25:42
Speaker 6: and that's something I also wanted to ask too, is
25:43
Speaker 6: you know, you know, where do you see you know,
25:47
Speaker 6: wis going in the next couple of years in terms
25:49
Speaker 6: of you know, video and everything out and everything like that,
25:52
Speaker 6: and uh, you know, with everything sort of it. You know,
25:54
Speaker 6: we talked about all different things. You know, is there
25:56
Speaker 6: any place that you would you can see Wicks going.
26:02
Speaker 5: Well, I'll tell you the thing. We're like, We're evolved.
26:07
Speaker 5: We're here to empower video creators. Okay, so as this
26:10
Speaker 5: industry evolves and as the technology has changed, so we're
26:13
Speaker 5: going to evolve with that, and we want to provide
26:18
Speaker 5: you know, easy access to all the tools you're already using.
26:22
Speaker 5: We want to help you, as we said, build a
26:24
Speaker 5: community around your content. So we're always going to find
26:27
Speaker 5: the most the best and most innovative ways to do that.
26:30
Speaker 5: And I think that this landscape of you know, currently
26:34
Speaker 5: we're talking about you know, showcasing and distributing your content,
26:38
Speaker 5: which is something that has changed dramatically in the last
26:41
Speaker 5: couple of years. And if you look now, then you'll
26:43
Speaker 5: see this for example, on demand, which is something that
26:46
Speaker 5: you know, talk to me, like ten years ago, I
26:48
Speaker 5: wouldn't believe that someone would pay for video on demand,
26:51
Speaker 5: and today it's like it's the most obvious thing that
26:54
Speaker 5: you can, you know, sell your content directly to fans.
26:56
Speaker 5: You can sell you know, your you can sell your skills,
26:59
Speaker 5: you can sell to MA curials, you can do so
27:01
Speaker 5: many things with it. So this is something that we
27:02
Speaker 5: could never imagine. And now this is so common, and
27:06
Speaker 5: this landscape keeps changing, so we're just gonna we just
27:10
Speaker 5: plan to change with it.
27:13
Speaker 6: Yeah, and uh, like we were just saying, you know,
27:16
Speaker 6: everything changes so rapidly now and you have to sort
27:19
Speaker 6: of you know, be be be ahead of the curve.
27:22
Speaker 6: And and you know, again that's where I go back
27:24
Speaker 6: to with you know, content creation and you know, being
27:27
Speaker 6: able to get be able to get your stuff out
27:29
Speaker 6: there to your fans directly, because you know, that's what
27:32
Speaker 6: you know has happened with technology. You know, over the
27:34
Speaker 6: past even let's just say ten years, you know, you've
27:37
Speaker 6: cut out the whole middleman and now you're selling directly
27:39
Speaker 6: to your fans. You can make a whole uh you know,
27:42
Speaker 6: a website and you can and talk directly to people,
27:45
Speaker 6: and once people find your website, you can start you
27:47
Speaker 6: know engaging with them and uh, you know, hopefully make
27:50
Speaker 6: a fan for life, and then you know that that
27:52
Speaker 6: that's something you know, I always wonder where the next
27:54
Speaker 6: iteration is going to be, but but you know that.
27:57
Speaker 6: That's what I mean by you know how everything has
27:59
Speaker 6: changed is you know, maybe it'll be completely different than
28:02
Speaker 6: what we think it'll be, or maybe it'll you know,
28:05
Speaker 6: versus you know, changing increments if you know what if
28:07
Speaker 6: you know what I mean, Yeah.
28:09
Speaker 5: I think I'm pretty sure. You know, I'm pretty sure
28:14
Speaker 5: that things are going to change on like different like levels.
28:18
Speaker 5: So the technology is changing dramatically all the time, and
28:22
Speaker 5: then the engagement levels that you have and are changing
28:25
Speaker 5: all the time. So it also it also affects content
28:29
Speaker 5: that you're creating. So suddenly, you know, you create like
28:32
Speaker 5: a live stream and you talk to people directly, or
28:34
Speaker 5: you create like the three sixteen movie and you make
28:37
Speaker 5: you make your viewers you know, they can select their
28:40
Speaker 5: next scene or where they're going with it. So there
28:42
Speaker 5: are so many things that are changing at once. It's
28:45
Speaker 5: going to be very interesting to see where creators take this,
28:48
Speaker 5: because they think it's really the power is really in
28:50
Speaker 5: the creator's hand on how they're going to take this
28:53
Speaker 5: amazing you know, these amazing technologies and these amazing opportunities
28:56
Speaker 5: and create like groundbreaking experience instant. It's all about like
29:01
Speaker 5: creating an experience, not just like you now once you know,
29:05
Speaker 5: many years ago you would sit in the cinema just
29:07
Speaker 5: watch a film and just go out. And now it's
29:09
Speaker 5: like a whole experience experience you're getting into and everything
29:12
Speaker 5: is getting a lot more interactive. So as time goes,
29:14
Speaker 5: it's going to be really interesting to see what creators
29:17
Speaker 5: do with it. And I think the data is like
29:19
Speaker 5: the Delbety wants to decide where this is going. You
29:22
Speaker 5: can have the most amazing technology out there, but if
29:24
Speaker 5: you don't get creators to create amazing things with it,
29:28
Speaker 5: amazing experiences with it there, it's not going to work.
29:32
Speaker 4: That is a fantastic point, Danielle. That is absolutely fantastic.
29:36
Speaker 5: Uh.
29:36
Speaker 6: You know, Danielle, we've been talking for about thirty minutes,
29:40
Speaker 6: give or take, you know it. Just in closing, is
29:42
Speaker 6: there anything that we haven't got a chance to discuss,
29:44
Speaker 6: or that you want to discuss now, or maybe even
29:47
Speaker 6: something you wanted to sort of say to put a
29:48
Speaker 6: period in this whole conversation.
29:51
Speaker 1: We'll be right back after a word from our sponsor.
29:57
Speaker 1: And now back to the show.
30:03
Speaker 5: Mmmm, let's listen, Like if we're talking about like Wix
30:08
Speaker 5: in general or Wix videos specifically. So the thing to
30:12
Speaker 5: remember is that we always have creators in mind. So
30:16
Speaker 5: it's always about you know, having people, giving people the
30:20
Speaker 5: ability to to have complete control over harder content is displayed,
30:25
Speaker 5: Like you work so hard, you know, on your latest
30:28
Speaker 5: short film or whatever. You should be the one to
30:30
Speaker 5: decide how it's displayed, where it's displayed, how it is monetized.
30:34
Speaker 5: You should be able to sell a directly if you
30:36
Speaker 5: want and not rely on any other service. Should be
30:39
Speaker 5: able to do it on your own domain. Like it's
30:41
Speaker 5: all about, you know, providing control and giving the giving
30:45
Speaker 5: the power back, I think, and this is something that
30:48
Speaker 5: we're doing. So we're a fairly news service at the moment,
30:52
Speaker 5: and we keep evolving this and improving this over time.
30:55
Speaker 5: And I think we have amazing stings you know, coming
30:59
Speaker 5: soon that are not able to discuss. But I'm sure
31:02
Speaker 5: you will full up after this, and you know, I'm
31:05
Speaker 5: sure we'll keep talking. And it's been a.
31:07
Speaker 6: Pleasure and U you know, and obviously we're definitely gonna
31:11
Speaker 6: keep talking. Danielle and I just wanted to say I'm sorry.
31:13
Speaker 6: One last question was where can people find you out online?
31:17
Speaker 5: So you can find us at a wixs dot com.
31:20
Speaker 5: Basically you have a whole section for video creators with
31:23
Speaker 5: a lot of beautiful, stunning film templates and templates for
31:27
Speaker 5: video creators, and then you have the with video apps
31:31
Speaker 5: and within the side where you can have all the
31:33
Speaker 5: amazing features we talked about.
31:36
Speaker 4: And do you have any like personal Twitter or anything
31:38
Speaker 4: you want to give out.
31:39
Speaker 5: Danielle, not really. I'm a LinkedIn kind of girl.
31:45
Speaker 4: By the way, I shot you a LinkedIn from requests.
31:48
Speaker 6: I'm great, So feel free to decline that at any time.
31:53
Speaker 4: No, I'm just kidding around, but uh, you know, I'm
31:56
Speaker 4: really good. I just I made sure to. I looked.
32:00
Speaker 6: I was looking for if you had any social media
32:02
Speaker 6: like at Twitter or anything, and LinkedIn came up and
32:05
Speaker 6: I was like, oh, there she is.
32:06
Speaker 4: I I'll send her a connection request.
32:09
Speaker 5: But I'm about giving other people the stage, you know,
32:12
Speaker 5: I'm just providing the toll giving other people the stage.
32:16
Speaker 5: I love that stage.
32:18
Speaker 4: Well, Danielle, I want to say thank you so much,
32:21
Speaker 4: you know.
32:22
Speaker 5: For coming on, thank you for having me.
32:24
Speaker 4: Dave, You're very welcome. Take care, Danielle bye.
32:30
Speaker 3: I want to thank Dave so much for doing such
32:32
Speaker 3: a great job on this episode. If you want to
32:33
Speaker 3: get links to anything we spoke about in this episode,
32:35
Speaker 3: head over to the show notes at Bulletproof Screenwriting dot tv.
32:39
Speaker 3: Ford Slash for twenty eight. Thank you so much for listening. Guys,
32:42
Speaker 3: As always, keep on writing no matter what.
32:45
Speaker 1: I'll talk to you soon.
32:46
Speaker 2: Thanks for listening to the Bulletproof Screenwriting podcast at Bulletproof
32:50
Speaker 2: Screenwriting dot tv.