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Musk Adding Video Calls to X/Twitter · Elon Musk Podcast

• 0:01
  Hi everybody and welcome back to another episode of the Elon Musk
• 0:04
  Podcast. At today's episode, we delve
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  into the transformation of X, the company formerly known as
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  Twitter, and the vision of his new CEO, Linda Yakorino.
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  And since its acquisition by Elon Musk, X has embarked on a
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  crazy journey aiming to redefine social media as an everything
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  platform. Now from introducing video chats
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  to embracing long form videos, creator subscriptions and a I
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  powered Ed tech, X is striving to be a real time global town
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  square. Now, however, the path towards
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  innovation is full of challenges.
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  Financial struggles, ethical dilemmas, legal battles and
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  public perception are some of the hurdles that X must
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  overcome. And we'll explore Yakorino's
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  leadership strategies and Musk's role in reshaping the platform,
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  as well as dissect the controversies and promising
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  opportunities that lay ahead for X CEO Linda Yakorino's vision
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  for X extends beyond microblogging.
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  She's working to transform the platform into an Everything app,
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  a concept that aims to seamlessly integrate various
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  forms of media, communication and transactions within one
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  platform. Now, Yakorino confirmed the
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  video chat will soon be introduced as part of the
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  transformation, stating soon you'll be able to make video
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  chat calls without having to give your phone number to anyone
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  on the platform while entering the crowded video chat market.
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  As a bold move, X sees it as a step towards becoming a real
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  time global town square. The company is reimagining
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  itself as a hub for multiple activities including long form
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  videos, payments, greater subscriptions and interactive
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  video experiences. One of X's first significant
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  forays into new territories was the long form.
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  Video subscribers can now upload videos up to two hours long now.
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  This move caters to both advertisers like Apple, which
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  use the platform to promote its series silo, and content
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  creators who were given new opportunities to engage with
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  their audiences. X also began paying content
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  creators who have significant followings, turning itself into
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  a platform that rewards creativity and influence.
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  Now Yukarino views this as part of X's evolution past, a legacy
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  mindset allowing for reimagining of how people interact and
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  transact online. The optimism expressed by
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  Yacorino about X's future is backed by a strategic approach
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  focusing on advertising, data licensing and new business
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  ventures. And Yacorino, with her expertise
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  in advertising, is driving innovations within the company.
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  She's spearheading efforts to integrate AI powered ad tech,
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  providing brands with greater control over ad placements.
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  By offering options to brands regarding the content their ads
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  are placed alongside, Yaka Reno hopes to create a more
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  personalized and strategic advertising experience.
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  They said our data licensing and API with X is an incredible
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  business. Our new subscription business is
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  growing. This statement underscores the
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  CEO's belief in diversifying revenue streams and creating
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  robust business models that extend beyond traditional social
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  media functions. And despite the optimistic
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  outlook, X faces a multitude of challenges that need careful
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  navigation. Yakirino's claimed that X is
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  nearing a break, even pointless noteworthy especially
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  considering the significant financial struggles since its
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  acquisition by Elon Musk. Ad revenue is in decline and the
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  company has implemented measures such as limiting rates for non
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  subscribers of Twitter Blue and hiking API access fees to boost
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  cash flow. X's move to reduce its staff
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  size without fulfilling promises of three months severance for
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  laid off employees raises ethical and legal concerns.
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  Additionally, the company is embroidled in lawsuits over
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  unpaid rent for office spaces across several countries, and
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  Yukarino's assertion that 99.9% of posted impressions on X are
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  healthy has drawn scrutiny. Her stance on freedom of speech,
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  not freedom of reach, raises questions about the platform's
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  responsibility and approach to moderating content with public
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  figures known for controversial opinions.
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  Returning to the platform, Yakarino's ability to address
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  these concerns will be closely watched now.
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  Yakarino's vision for X represents a huge attempt to
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  redefine social media for video chats and long form content to a
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  diversified approach to revenue generation.
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  X's feature looks to be a blend of innovation and expansion.
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  However, this promising future is not without the obstacles,
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  financial struggles, legal troubles, and questions about
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  content moderation and Yacorino's leadership, strategic
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  approach and ability to navigate these challenges will really
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  determine X's success in this transformation.
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  And as Yacorino continues her daily meetings with brands and
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  pushes for innovations and advertising and business models,
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  her leadership will be tested by the complex landscape of social
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  media and for tech. And the CEO's ability to align
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  the company with its rebranded identity X and guided towards
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  the vision of an everything app will be crucial for the future.
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  Now, the journey for X under Yacarino stewardship is akin to
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  a carefully plotted course through turbulent waters.
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  The integration of various services into a single platform
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  presents both opportunities and risks.
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  The road ahead is full of potential pitfalls, but the
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  destination, if reached, could redefine the way we interact
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  online and Yacarino's own words, she said.
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  We'll see if that cage match really does happen.
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  The same can be set for X's transformation.
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  Many will be watching to see if these plans translate into a
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  tangible success for the platform.
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  Now. X's metamorphosis, guided by
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  Yacarino, is still unfolding and the outcome is uncertain.
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  But the potential is huge. So if you want to stay up to
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  date with this story and all other Elon Musk's stories,
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  please take a second and hit the subscribe or follow button on
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  whatever podcast platform you're on right now.
• 6:10
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  Thank you so much. Everybody take care of
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  yourselves and each other and I'll see you in the next one.